social media marketing - Express Writers

#ContentWritingChat Recap: Mastering Social Media Marketing in 2022 with Andrew C. Belton

March 23, 2022March 4, 2022 by Rachel Moffett

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] There’s no denying that social media is a powerful way to establish your authority online and make connections with new people from around the world. However, the road to becoming a social media pro isn’t always an easy one. There are so many platforms to consider, algorithms to deal with, and then you have to create content! Luckily, in this #ContentWritingChat recap, we’re sharing some social media marketing tips that you can implement throughout the year ahead. We discuss the top tools to check out, training options to enhance your skills, and more. #ContentWritingChat Recap: Mastering Social Media Marketing in 2022 with Andrew C. Belton Welcome to another incredible #ContentWritingChat! 💙 This month, @AndrewCBelton is our guest host. He’s a Social Media Marketing Strategist, as well as the founder of @Symmetricalmm. Be sure to give him a warm welcome! pic.twitter.com/YulbA0RzSw — Express Writers | Your Content Writing Partner (@ExpWriters) March 1, 2022 Our guest host for this month’s chat was Andrew C. Belton. Andrew is a Social Media Marketing Strategist, as well as the founder of Symmetrical Media Marketing. He joined #ContentWritingChat to share his expertise and help you take your social media presence to the next level. So, let’s dive into the tips! Q1: Which platforms are you focusing on building for your brand or company? A1. My platform of focus has primarily been LinkedIn for B2B brand building, content publishing, creating and maintaining professional connections. My company has also focused on Twitter and is working towards building a greater presence on Facebook/Meta. #ContentWritingChat https://t.co/OY6x8jCwAt — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 For Andrew, his primary focus when it comes to social media marketing has been LinkedIn. It’s a great platform for making professional connections, as well as for publishing content. Andrew’s company is also giving extra attention to Twitter and Facebook. A1: LinkedIn and Twitter personally Adding FB for the company #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 The same platforms are on Asangi’s radar as well. Personally, she’s focused on LinkedIn and Twitter, but is incorporating Facebook for company use. Q2: Which tools do you use to help manage social media marketing? A2. My primary social media management tool that I use for @Symmetricalmm that I recommend to clients that have a robust digital presence is @hootsuite. I also use @IFTTT for supplemental automation and @canva for content creation. #contentwritingchat https://t.co/qHA6802bS9 — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 Hootsuite is a favorite for Andew and it’s the tool he frequently recommends to clients. He also likes using IFTTT for automation, as well as Canva for designing graphics. A2: @MeetEdgar is definitely a go-to. It’s easy to use for scheduling content ahead of time. #ContentWritingChat — Rachel | Mindset Coach + NLP Practitioner (@rachmoffett) March 1, 2022 Here at Express Writers, MeetEdgar has long been a go-to for our team. We like that it allows us to create a schedule focused around certain types of content. Plus, you can build a library of content that repeats forever for platforms like Facebook. A2: @hootsuite @SproutSocial and a good ol’ Excel workbook 😉 #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 We have another Hootsuite recommendation! SproutSocial is also a tool worth checking out. But as Asangi knows, you can’t go wrong with a trusty Excel workbook. Sometimes all you need is a good spreadsheet. A2. Currently pen, paper, & post-its. I’ll be listening with interest here. #ContentWritingChat — Dana Lemaster (@DanaLemaster) March 1, 2022 Dana keeps it simple with a pen, paper, and Post-Its. After all, it’s really about using the tools and methods that work best for YOU. And if you’re a team of one, you don’t necessarily need digital tools for planning. Q3: What kind of training have you pursued or is offered by your company for social media marketing? A3. I would recommend all of @hootsuite Academy (that my employer offers) programs as well as @HubSpotAcademy certifications, particularly the Inbound Marketing program. #contentwritingchat https://t.co/HiklZ0bD3u — Andrew C. Belton, MBA (@AndrewCBelton) March 1, 2022 Andrew recommends checking out programs from both Hootsuite and HubSpot Academy. Each offer some robust programs that will help you take your social media marketing skills to the next level. We tried Facebook Blueprint certs, but the program just wasn’t compete enough for us to spend the time and dollars. We now hold yearly internal stay conferences where team members recommend webinars and we have training time together. #contentwritingchat — Thomas Broadus (@TbroOnline) March 1, 2022 Thomas has previously tried the Facebook Blueprint certifications, but found it wasn’t the right fit for his needs. That’s why it’s important to research and see what these various programs offer so you can be sure you’re making a smart investment. Instead, his team hosts internal conferences where everyone can recommend webinars and they can have training time together. A3: no training as such. Learnt on the job by doing 😁 Taking some online courses and Googling when I need help #ContentWritingChat — Asangi (@asangi_j) March 1, 2022 There’s nothing quite like getting hands-on experience! Sometimes the best way to learn is to just dive in and do the job. Over time, you’ll learn a thing or two yourself. However, there’s nothing wrong with turning to online courses or Googling when you need extra help, as Asangi knows. A3. I’m a solopreneur, so basically learn by mad googling and then reading/watching what’s relevant. The difficulty is figuring out what’s relevant. That’s one reason I value Twitter chats & people who are willing to share their knowledge. #ContentWritingChat — Dana Lemaster (@DanaLemaster) March 1, 2022 Dana has no problem using Google when she needs to find information on a certain topic. She also loves joining Twitter chats, as they’re a fantastic way to learn from others and to expand your knowledge. Q4: What recent trends have you noticed in social media marketing? A4. There has been an increase in the adoption of short video ‘bite-sized’ content that businesses of all sizes have … Read more

#ContentWritingChat Recap: Using Social Media to Connect With Your Audience & Generate Leads with Bernie Fussenegger

March 24, 2022December 6, 2019 by Rachel Moffett

As a business owner, your social media presence is crucial. It’s a place for you to share content that builds your community, while also giving you the chance to get to know and better understand your audience. Not only that, but social media is also a great way to generate new leads… When you do it the right way! And luckily, that’s what we talked about in this #ContentWritingChat! #ContentWritingChat Recap: Using Social Media to Connect With Your Audience & Generate Leads with Bernie Fussenegger Happy Tuesday! ?? It’s time for #ContentWritingChat! Today, @B2the7 is guest hosting to share his tips on using social media to connect with your audience and generate leads. Make sure you give him a warm welcome! ? pic.twitter.com/q3BLWIiDlr — Express Writers | Your Content Writing Team (@ExpWriters) December 3, 2019 Our guest host for this month’s chat was Bernie Fussenegger. Bernie is a digital marketing leader, as well as the host of #Digital360Chat on Twitter. Q1: How do you choose which social media platforms are worth the investment? The first step in building your social media presence is determining which platforms are worth your time and energy. Because the thing is, you don’t have to be everywhere! So, how do you choose the platforms that will deliver the ROI you’re searching for? These tips will help you make the decision: A1a: Each channel is going to be different for each brand or solo business. Find out what channels your audience is in and start with those channels first #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 A1b: For myself, the channels I spend the most time in are @Twitter and @LinkedIn. I also continue to follow and understand the other channels to help others and clients as needed for their audiences. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 Bernie’s advice is to first figure out where your audience is spending their time online. You want to make sure you’re somewhere that they’ll actually discover you, otherwise your content won’t be seen by the right people. For him, his go-to social media platforms are Twitter and LinkedIn, but he still stays updated with other platforms so he can best serve his clients. A1a. Also, where do I feel that I am having the most fun and am able to express myself the best? Such a vital part of the equation. Without those, it will be hard to sustain the effort over the long run. #ContentWritingChat — Gene Petrov – LDRBRND (@LDRBRND) December 3, 2019 Gene shared two great points. It’s important to do some research to figure out what makes the most sense for your brand. Determine where your audience is, as well as how you can best serve them. But another thing to consider is which platforms are the most appealing to you. Where do you have the most fun? Where do you really shine when it comes to creating content and being present? A1: To determine which SM platform is best for your business, do in-depth research on where your audience spends their time. Be where they are. It doesn’t hurt to do some competitor research either. What works for their business & can you do it better? #ContentWritingChat — Netvantage Marketing (@netvantage) December 3, 2019 Lexie agrees that it takes a little research to get it all figured out! She says it’s important to be where your audience is. And don’t be afraid to check out your competitors to see where they’re spending their time. Can you identify areas where they’re struggling and step in to do better? A1: I think the initial decision is made by matching up audience demographics. Modify that decision by listening to your audience to find out where else they might be. #ContentWritingChat — John Cloonan (@johncloonan) December 3, 2019 John suggests considering the demographics of your audience as well. This will be a good indication of which platforms those in your target audience may be using. A1) This is where knowing your audience comes in to play. Does your brand cater to an older demographic? Facebook Cater to a younger generation? Instagram/Tik Tok Not sure? Twitter (always a failsafe) ?#ContentWritingChat — Jason Schemmel – Speaker & Podcaster #GSDChat?️? (@JasonSchemmel) December 3, 2019 Jason also feels knowing your audience demographics is key. If your audience is older, Facebook might be your best bet. If they’re younger, you might want to give Tik Tok a try. And of course, there’s always Twitter! A1: Take a look at which platform provides you with the most rewarding and meaningful engagement with your customers or clients! #ContentWritingChat — Mara (@G2Mara_C) December 3, 2019 It’s also worth experimenting to see which platforms are actually working for you. Don’t be afraid to give a new platform a chance and see if it’s delivering the engagement you want. Q2: Once you’ve picked your platforms, what should you be posting to attract the right people? Posting the right content on Twitter is a huge part of your strategy. You want to make sure you’re sharing things that will appeal to your desired audience, otherwise you’ll end up with all the wrong people following you! And if you want to ultimately make sales, you need to have an audience that’s interested in your offerings. A2a: With social, I see the perfect testing ground and the ability to really understand your audience. Test your content and see what works. Is it video, graphics, links, questions, polls, the types of content & the style of writing. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 A2b: Engage with your community and see what they want as well…talk, listen and communicate. #ContentWritingChat — Bernie Fussenegger #Digital360Chat (@B2the7) December 3, 2019 Bernie is all about testing to see what kind of content works for you and your audience! Experiment by posting videos, graphics, links, questions, polls, and more to see what moves your audience to take action. Have fun with it! Also, you want to make sure … Read more

The Top Reasons You Should Be Using Pinterest for Your Business

June 19, 2024August 17, 2015 by Josh McCoy

Social media is awesome, isn’t it? You can reach out to your clients via Facebook, Twitter, and Google+ and even meet new people, bringing them in and turning them into customers. There are so many excellent social channels out there that you might start to feel a bit overwhelmed and wonder just what else, outside of the social media trinity you should use. Well, I am here to tell you about an incredible social channel that you might just be overlooking – Pinterest. That’s right! I am going to show you why you need to add this channel to your mix, as well as how you can use it successfully for your business. Pinterest For Your Business: How To Succeed In Your Pinterest Social Media Marketing Pinterest is a great resource for businesses, and can give you a wider reach and range for your audience. Here are some great reasons why you should be using it. 1. Over 70 Million People Use It, & 93% of Those People Are Buyers. That’s right. The 70 million users is a stat from Wikipedia a few years ago, so it’s safe to say this may have even doubled by now. And Shopify is saying that 2 million people pin product pins daily, while 93% of all Pinterest users actually use Pinterest to plan purchases. If this isn’t your main reason to be on Pinterest, I don’t know what is. 2. You Can Use Pinterest to Help Increase Traffic. According to Jessica Meher from Hubspot, a great reason to use Pinterest is to help increase traffic. Research on the amount of traffic Pinterest provides shows that it can actually bring in more people than Facebook or Twitter, which is great for all websites. This is definitely amazing if your site is new or you rely on your site to help drive sales and bring in new customers. 3. You Will See High Amounts of User Engagement. Pinterest is amazingly addictive for anyone who uses it, and many people love to engage on it. In the article mentioned above, Jessica Meher points out that you will see more engagement on Pinterest simply because many people are on it and addicted to it. This means that they are very likely to pin, favorite, and comment on your pins while they spend their time browsing through the channel. 4. It Will Help Strengthen Your Brand. You can use Pinterest to strengthen your brand and drive trust among your client base. According to Nicole Kohler from Shareaholic, a great way to use Pinterest to strengthen your brand is to bookmark mentions of your brand and products. This will help you keep track when someone mentions your brand, giving you the chance to interact with them. This can help promote engagement, trust, and, as I’ve mentioned, strengthen your brand. It will also help you stand out from your competitors if you are regularly seeking out and engaging with your customers. 5. You Have Easy Access to Market Research. One of the great things about Pinterest is that you get the chance to do excellent market research easily. Pinterest gives you the ability to see what your users want to see while keeping you updated on the latest trends. You can follow your clients back and easily watch what they post and see just how they use social media, helping you create and curate excellent content for them. And Here Are 9 Top Ways To Successfully Use Pinterest for Your Business Now that you know a few excellent reasons as to why you should use Pinterest for your business, let’s take a look at just how you can use it successfully. 1. Integrate Pinterest With Your Website, Twitter, and Facebook. A great way to use Pinterest is to integrate it with your website, as well as your other social channels such as Twitter and Facebook. You can set it up to where Pinterest updates your Facebook and Twitter pages when you make a new pin, helping to drive your existing social media followers to your account. To integrate it with your website, you can include “Pin It” buttons to encourage visitors to pin product images to their own Pinterest accounts. 2. Learn What Your Audience Wants to See. You need to do some basic client research to be sure that when you use Pinterest, you are sharing what your clients want to see. You can create personas, but simply following your clients and taking a look at their boards can help you figure out what they pin and like to see. When you understand your Pinterest audience more, you can then start to develop things that are interesting to them, helping bring about engagement and driving more people to your website. 3. Focus On the Quality of Your pins and Not When You Post. Trying to find the best time to post to social media is something many people look for to help bring about more clicks and views. However, according to Kevan Lee from Buffer, when it comes to Pinterest, you need to focus on the quality of your pins and not when you post. High-quality pins are more important to Pinterest users and many people are on Pinterest at varying times. When you post something that is high quality, you have a higher chance having more people pin your pins and click on the links. 4. Create Excellent Captions With Each Pin. Just like with your blogs and other social media posts, the headlines and captions on Pinterest are vital. When you go to create a pin, make sure you have an amazing caption that can capture a user’s attention, convincing them to click. Focus your attention on making something that is engaging that gives clients enough information to be curious but not too much information that keeps them from looking further at your website. 5. Make Sure You are Driving Traffic to Your Site. You might be sharing a lot of interesting pins, but when using Pinterest, you need … Read more