social media strategies

This week, we had another community chat hour during #ContentWritingChat! We previously had our participants vote on topics they wanted to see for future chats and many voted for a chat on social media engagement strategies. It’s always a hot topic and we knew everyone would have some amazing advice to share! If you’ve been wanting to step up your social media engagement, get ready to take some notes and keep reading for our recap! #ContentWritingChat Recap: Social Media Engagement Strategies Welcome to #ContentWritingChat! Today is a community chat where we’ll be talking about #SocialMedia engagement strategies! ? pic.twitter.com/DsLpXGgIz4 — Express Writers (@ExpWriters) September 12, 2017 Using social media as a way to engage your audience is crucial when you’re building a presence online. It’s a powerful tool to build relationships and establish trust. But if you’re struggling to make those connections, we’re here to help! The tips in this recap will help you boost your engagement on every platform you use. Q1: What does social media engagement look like to you? What are you tracking when it comes to social media engagement? There are a few things that are important to measure in order to see results. Here’s what our participants look out for: A1 I DON’T measure #socialmedia success in followers, likes, etc. I measure real convos, clicks, engagement. ? #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) September 12, 2017 Julia doesn’t measure success on social media in terms of vanity metrics. She focuses on real conversations and clicks on the content she shares. The best engagement on social media is *conversations.* Comments, people commenting w/ others, ppl taking time to engage #ContentWritingChat pic.twitter.com/YEM5Bokcmn — Jason Schemmel (@JasonSchemmel) September 12, 2017 Conversations are key to measure when on social media! Pay attention to your comments and take the time to engage with others. A1: Engagement on social media is all about the replies. You want to see that your content sparks a conversation. #ContentWritingChat pic.twitter.com/RMRAsFhLZ9 — Rachel (@redheadrachel) September 12, 2017 It’s all about the replies! There’s no denying that it’s a good feeling when people respond to the content you share online. Make sure you give them the courtesy of replying and getting the conversation started. A1: Social media engagement is when you are engaged in conversation WITH your community, not broadcasting AT them. #ContentWritingChat https://t.co/8Z9vyf6uu1 — Erika Heald (@SFerika) September 12, 2017 As Erika said, it’s all about being engaged WITH your community, instead of broadcasting AT them. Conversation is a two-way street, friends! A1: Talking with people, not at people. #ContentWritingChat pic.twitter.com/BziFUdIoSW — Netvantage Marketing (@netvantage) September 12, 2017 Lexie agrees that it’s about talking with the people in your audience. A1 Social media engagement is two-way communication, instead of outward self promotion 100% of the time. #contentwritingchat — Bill Skowronski (@BillSkowronski) September 12, 2017 Bill knows that you can’t self-promote all the time. You need to put effort into engaging with others through real-time conversations. A1. Social engagement looks like a brand interacting with their customers and actually caring about them #contentwritingchat — Cheval John (@chevd80) September 12, 2017 Not only is engagement about interacting with customers, it’s also about showing them you care. A1. Meaningful conversations/interactions with your target audience, not just vanity metrics #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) September 12, 2017 Meaningful conversations are what really matters when it comes to social media engagement. A1. Connect, share, interact, ask, reply – all in all be there for others to add value and seek value as well. #contentwritingchat — Manav Lalotra (@manavlalotra) September 12, 2017 Take the time to interact with your audience. Ask questions. Reply to them. Make sure you’re adding value with everything you do. Q2: Why is it important to measure social media ROI? Are you tracking your results on social media to see how your content is actually performing? If not, you should be! Here’s why it’s important: A2: Measuring ROI tells you what works & what your audience connects with. It will help you plan further strategy. #contentwritingchat — Netvantage Marketing (@netvantage) September 12, 2017 When you track your ROI, it tells you what’s working and what’s resonating with your audience. As Lexie said, this is important when crafting your overall social media strategy. A2: You need to know if the time/money spent is worth it! Don’t throw effort after foolishness 🙂 Do what works.#ContentWritingChat https://t.co/aHFZ1ShnEx — ThinkSEM (@ThinkSEM) September 12, 2017 Track metrics to know that your time and money is being well spent! You need to track in order to do more of what’s working for you. A2. ROI is your bff when presenting the impact of your efforts to C-suite. Also helps you determine what is/isnt working #ContentWritingChat pic.twitter.com/rAtczgI6kR — Rebecca Wegscheid (@MarketerRebecca) September 12, 2017 When you’re part of a larger team, you’ll often have to give proof that your efforts are working to those who are higher up. Track ROI and record the results in a way that’s easy to read. A2 You have to know if your campaigns are successful and if it’s reaching the people you targeted. Must set goals #contentwritingchat https://t.co/ZqERfG2XEc — Jade Alberts Consult (@Jade_A_Consult) September 12, 2017 When you keep an eye on metrics, you’ll be able to see if the social media campaigns you created are effective. A2: It’s good to measure/benchmark the productiveness of your time, efforts, & money. #contentwritingchat — Javier Sanabria (@SanabriaJav) September 12, 2017 Javier knows you want to measure the productiveness of your time, efforts, and money when it comes to social media. Q3: What are the right KPIs to track social media engagement? Now that you know the importance of tracking your efforts on social media, which metrics should you be paying attention to? This is what you need to know: A3: We’ve got the perfect image to help answer this question! #ContentWritingChat pic.twitter.com/BPnycwj08d — Simply Measured (@simplymeasured) September 12, 2017 Simply Measured shared a great graphic to help answer this question! A3 I always like to go by mentions since … Read more