spring 2019 updates

Content marketing is not an industry you can stand as an expert in without evolution, progress, and continual growth. I’m happy to say that this is in our line of vision at Express Writers: continual progress. It is a part of our mission at Express Writers to continually refine our services and offer the best in content creation. This spring, we’ve made some changes at Express Writers to upgrade and increase the quality and uniqueness of the content services we provide for our clients. In today’s blog, I’ve written a recap of these changes to keep you up-to-date with our changes and progress. Let’s dive in! [bctt tweet=”Check out @JuliaEMcCoy’s recap of our Spring 2019 updates at Express Writers ?” username=”ExpWriters”] Product Changes at Express Writers: Resurrecting Social Media Services: What’s New Today, & What’s on the Horizon I’m really excited to share that our social media copy and plans got a major facelift in the Content Shop. Both internally, and externally. Instead of the confusing buy-5-posts-with-variations, and Level 1, 2, and 3 pre-built without customization options, here are the changes that have applied to the social media services we offer at Express Writers. Standalone social media posts: pick the platform, quantity, and optionally, images: we simply write the copy and create images. See standalone posts.  Social media plans have become build-your-own, instead of preset Levels: much more customizable! Just package up all the posts you need for a monthly total per-platform, per-piece quantity and price. See social media plans. Social media images got a major re-haul: our designer will use your candid selfies or photographs and design them inside a 1:1 design (super hot these days on Facebook and Instagram), hand-made in Adobe Illustrator. (Examples below!) Our social media experts will now include and suggest hashtags, the right amount and the right type per platforms, with the copy. It’s a “buy one, get one now” for posts, clearly worded in the service. Or, you can package up into a monthly plan. No more confusing variations and choices. Here’s the before and after of our Social Media Posts page. You can experience the revamped page right here. And, here’s the new look for Social Media Plans: The quality and what you get in our written and designed social posts has changed for the better. As mentioned, we’ll research and suggest the best hashtags to use in your Instagram posts, as well as on other platforms. Plus, our social media image design got a full-on major facelift. We no longer work with stock images (unless absolutely necessary on behalf of the client). Instead, we’re asking that you provide images for us in the input forms, and our designer will take that image and inspiration from our social media copywriter to design a hot graphic for your social media profile inside our popular, researched and strategic 1:1 sized square graphic. For this fairly massive service change, I did some beta testing. Chris Strub was our beta client for the new services, as well as my own social media profiles. I worked with our designer and social media experts as we went through changing the internal process. Here’s what our new social media posts and image deliverables actually look like (content written by our social media specialist and designed by our in-house designer): Example social media post #1 Copy: Social media tip: The front-facing camera is the perfect metaphor for putting yourself out there on social media. Tap the little icon for turning your camera into selfie mode, and hit ‘record’ or snap a photo and make that the next piece of content you post on social media. ?  Your audience loves seeing the authentic YOU shine through! For more social media tips, follow me on Instagram: https://www.instagram.com/chrisstrub/ Example social media post #2 Copy:  Are you writing emails and sending them regularly to your list? If not, you SHOULD be! It’s one of the most effective ways to grow and nurture your audience. Hand-in-hand with email marketing is great content: a little secret I’m going to let you in on is that email content gets SO much easier if you have comprehensive blogs hitting your site on the regular. If you need copy support, my content agency Express Writers can help. Our hand-picked email marketing copywriters have helped hundreds of B2Bs and B2Cs craft their message (and even helped me write the ones we send you!). Chat with us today to see how we can help you create great content! Link: https://staging.expresswriters.com/content/email-copy/ Example social media post #3 Copy:  FAMILY TIME. One of my favorite things about being an entrepreneur and content marketer is that I can, if I want to, take off a random Tuesday to hang out with my little. Or, get her early out of daycare for a special treat and some playground time on a beautiful, sunny day. Do you get to break away for family time? It’s so important! These improved social media offerings will definitely bring more ROI to our clients and what they get out of social media. We’re so excited about these improvements! Also, we’ve added a new service to our social media copy. New: YouTube descriptions! I’ve found after optimizing and publishing consistent videos on my own YouTube channel, that the copy inside your YouTube description is extremely important to rankings and click-throughs from your videos to your site. What’s On the Horizon: Improved Experience Coming for Our Clients at Express Writers Also, PSA for our clients: We know our systems are somewhat messy, and we’re hard at work on a total solution to fix everything.  Navigation in the Content Shop, simply put, can sometimes be a bear. The products are too many, and confusing. The Client Account section needs more details, dates, and an easy reorder button. We’ve got all these changes at heart, and for the past several years, we’ve been hard at work on what we call internally, EW 2.0: The Beast. This is our brand new e-commerce system that is 100% customized and built from scratch, built for massive project management, speed, and seamless use by … Read more