Express Writers
#ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock

#ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock

by | Nov 11, 2016 | ContentWritingChat

Are you searching for some great content marketing tips? You’ve come to the right place! We’re recapping our latest #ContentWritingChat, which was packed with tips you’ll want to start using today. Keep reading to see what our chat participants had to say!

#ContentWritingChat Recap: Content Marketing Strategies for Bloggers with Lilach Bullock


Our guest host for this week’s chat was Lilach Bullock. Lilach is a speaker, as well as a social media consultant and trainer. She joined our chat to share some of her top content marketing tips for bloggers.

Q1: Discuss how important blogging is to content marketing.

Of course we know that there’s more to content marketing than just blogging. However, blogging does play a huge part in our content marketing strategies. Here’s what some of Tuesday’s chat participants had to say about it:

As Lilach said, blogging is very important to content marketing. She said it provides a way for you to give your audience valuable content. It becomes your place to consistently provide your audience with the information they need.

She also said a good blog offers value to customers and increases traffic to your website. After all, people will want to head over to your website to see what you’re sharing!

Our CEO, Julia, was spot-on with her answer! She said blogging is your consistent content platform. It’s also the voice for your brand, which is huge.

If you want to showcase your expertise and offer valuable knowledge to your readers, blogging is where it’s at!

Sarah knows just how powerful a blog post can be. She said you can send your audience to your blog so they can learn more. Then, you can encouraged them to take action from your posts. Of course, it’s also great if they share your posts because it sends more traffic your way!

Debi knows just how important blogging can be. As she said, it’s important to share great information that your target audience would be interested in. It keeps them engaged and keeps the information fresh for search engines.

Q2: How can bloggers get started with putting together a content marketing strategy?

Now that you know just how integral blogging is to your content marketing plan, it’s time to create a strategy. How do you do it, you ask? Here are some tips to keep in mind:

Lilach believes there are five important aspects to remember here. She knows how great short-form content can be for your blog, however we also know long-form content is great as well. It’s important to experiment and see what your audience enjoys the most.

She also recommends creating premium content for your subscribers. Next, she mentions SEO, designing visual content, and creating audio content.

As Sarah said, you need to know your audience. That’s where it all starts. You cannot expect to create content without first knowing who your audience is. Then, figure out the goals you want to achieve and start planning to make them a reality.

Tim feels the same way! He knows it’s important to understand your audience, define your objectives, and then plan from there.

Olivia also knows the importance of setting objectives. Once you have them in mind, you can determine the strategies that will help you get your desired results.

We can’t stress this point enough: get to know your audience. Speak their language so you appeal to them. And don’t forget to make an editorial calendar. When you plan in advance, content creation is much less stressful.

Bill recommends beginning with the end in mind. What actions do you want your audience to take? It’s important to remember this when creating content for your blog.

Stephanie knows that you need to think beyond your blog, too. You should create a content marketing plan for all of the platforms you use and make sure they work together to support each other.

Important things to keep in mind: who you’ll reach, how often you’ll write content, and which topics you’ll cover.

Q3: What tools can help you be successful when it comes to content marketing?

There are plenty of great tools available that can help you with your content marketing strategy. If you want to check some out, take a look at these suggestions:

Lilach uses CoSchedule to plan out her editorial calendar. It certainly comes in handy to have everything planned in advance! She also uses BuzzSumo to find out what types of content works within her niche.

Matt is also a fan of BuzzSumo!

Lex relies on the Yoast plugin to help with SEO. She also uses Trello to stay organized and Canva for creating amazing graphics.

Olivia shared a great list of tools that are all worth checking out!

Bill relies on Hootsuite for scheduling social media posts. He also uses Canva to create graphics, which we use as well.

Alternatively, Buffer is another great tool for scheduling social media content. We love it here at Express Writers!

Much like so many of our other participants, Brittany also likes Yoast, Canva, and BuzzSumo. It’s no wonder so many people like them because they’re all amazing tools.

BuzzSumo, Buffer, Google Analytics, and Canva are all must haves!

One thing you can’t forget is an email service provider! You need a way to capture the email addresses of visitors to your website so you can reach them after they’ve left.

Q4: How do you integrate content marketing with other marketing strategies?

It’s important that your content marketing strategies work hand-in-hand with other marketing strategies you implement. Here’s how to do that:

As Lilach said, it’s important your content stays true to your values and your tone. Everything you create should be representative of you and your brand.

Debi knows consistency is key!

As Sarah said, it’s all working together toward your goals.

As Julia said, content marketing is very powerful for us here at Express Writers.

Q5: What makes a great content marketing campaign?

So, what exactly makes a great content marketing campaign? These are the tips you need to know if you want your content to be a success:

Lilach knows it’s important to provide valuable content consistently. She also said never to forget what your brand is all about. It’s important to stay true to your vision.

Make sure you also set goals for your campaign so you know what you hope to achieve and can measure your results.

Provide value to your audience as a way to inspire them to take action.

It’s important that your campaign leads people to the end destination. What do you want people to do? Your campaign needs to move them in that direction.

Q6: What is the biggest misconception about content marketing?

There are quite a few misconceptions about content marketing that people still believe. Check these out:

As Lilach said, some believe all you have to do is create great content and it’ll do all the work for you. This simply isn’t true! It takes a lot more than just content creation.

Olivia knows the importance of quality over quantity. You need to focus on creating better content for your audience.

Creating a lot of content won’t guarantee leads, ROI, and exposure will start coming your way. It takes time to get results. You have to consistently create and promote your content to spread the word.

Remember that your content needs to actually provide value to your audience. Get to know them and deliver the content they want to see.

Q7: What are some of your top tips for bloggers?

If you’re looking for some great tips for blogging, this is what you need to know:

Create an editorial calendar to plan your content. When everything is planned in advance, content creation is less stressful. There’s no more scrambling to come up with content at the last minute.

Don’t post on your blog just for the sake of posting. The content you publish needs to provide value to your audience and should always be high quality.

Great advice from Olivia: find your niche and be authentic. And remember that success doesn’t happen overnight!

We couldn’t agree more with Brittany’s advice to be real. Your audience can detect when you aren’t being true to yourself.

You should always cater your content to your audience. Sarah also knows that creating evergreen content is a great idea because it’s always fresh. Writing in a conversational tone also helps people connect with you.

Create a plan first! You should have an editorial calendar, know your target market, come up with some great ideas, and then set goals.

Julia knows planning is essential! She recommends planning your best keywords and topics.

Q8: Which brands consistently do an amazing job with their content marketing campaigns?

There are so many brands who do an amazing job with their content marketing campaigns. It’s a great place to look for inspiration! Check out these brands who are creating fantastic content:

Lilach is a fan of Get Response. She said their infographics, white papers, case studies, and webinars all provide tremendous value.

Natalia likes reading The Muse and Buffer.

This is a great list from Julia! They’re all worth checking out.

You’re making us blush! Thanks for the compliment, Tim!

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

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