thanksgiving 2017

It’s Thanksgiving week, and content marketers around the U.S. are preparing for a delicious, tasty week of family, food and relaxation, and definitely no content marketing or strategy for at least a couple days. 😉 But in the days that lead up to T-Day, it’s wise to soak in all you can about creating your best content marketing strategy, so you return empowered and armed to take on your marketing for killer results. We’re here with a fun map for you, just in time for the holiday: How a perfect content marketing strategy is very much equal to the best Thanksgiving dinner you’ve ever partaken in. To serve it up, you need the right recipes for success, tried-and-true tools and techniques, and winning dishes created with flair. Here’s your ultimate guide, Thanksgiving-dinner style — baked and cooked up into a visually entertaining infographic by our team at Express Writers. Enjoy! Don’t forget to share if you found this useful. And…happy Thanksgiving!​ How to Throw Down Your Best-Ever Content Marketing Spread: Thanksgiving Style (Infographic) 5-Star Content Dinner Tools and Equipment For a five-star content “dinner,” you’ll need: Planning Creativity Research Strategy Good-ol’ elbow grease Don’t Forget: Just like any great feast, your content meal should move seamlessly from course to course. Your audience should tuck in with vigor and keep coming back to refill their plates. If you can make your audience feel warm, happy, and content, not to mention implicitly trust your cooking skills, you have succeeded. Needless to say, you can’t wing this kind of perfection, but we’re here to guide you through. Ready to learn how to create a legendary Thanksgiving content spread from start to finish? Put on your apron – let’s get cookin’. Create a table-like design for the below 9 Essential Steps and Recipes for a Fabulous Content Marketing Feast The time you spend carefully and lovingly preparing your content marketing feast will pay off tenfold. That dedication will carry through to your audience down to the very last bite-sized sentence. Here’s how to make your content dinner table legendary: Set the Table for Content Success Every great content marketing spread begins with a perfectly set table. Your place settings and decorations need to match up with what you know about your audience, your kitchen, and your food. This is how you create a foundation that sets off your whole spread. Keys for setting the table and planning your content feast: Who are the guests that could show up? What are your specialties? What kind of content will your guests prefer? What tools will you need to serve them the right way? (Are your kitchen and pantry properly equipped?) During the meal: When your guests are happily chowing down, check in with them from time to time and see how they like the spread. Continually go over your recipes and techniques. Measure, analyze, and update your methods for an even better dinner. Now that the table settings are planned, you can get busy in the kitchen! Whip Up an Audience-Pleasing Side – Mashed Potatoes or Dressing, Anyone? Every delicious Thanksgiving content dinner should start with a crowd-pleaser. To make it, you must know your audience and what they’ll love. To find out what will please your guests most, ask them! You can also imagine your ideal dinner guest to decide what to serve them. Think of them as a real person with distinct preferences. Once you figure out what your audience craves, you’ll whip up dishes so delicious, everybody will go back for seconds (and thirds). Tip: Give the people what they want. Serve content that performs like whipped mashed potatoes, sausage and apple dressing, or green bean casserole. These disappear like magic into hungry bellies. Prepare and Roast Your Content Creation Turkey The meat of a fantastic content marketing spread is your content creation turkey. It’s the star of the show and the vehicle that drives the whole meal. As such, invest in the most high-quality bird you can afford. The best content creation needs careful preparation, plus plenty of time in the oven. Give it an ample amount of both so the end result is incredibly juicy, succulent, and mouth-watering. If you rush it or season it wrong, it will come out dry and tough to swallow. Make enough content creation turkey to use the extra meat in guest blogs and other content types, and don’t forget the final spices: creativity, readability, and great writing. Tip: To put your content creation over the top, add a special spice that is unique to you as a cook. Your content turkey will be irresistible, even if your guests can’t put their finger on the secret ingredient. Simmer Perfect Keyword Gravy What’s a content marketing spread without keyword gravy? The right amount really makes your entire meal sing. This is the link juice that takes your content creation turkey to the next level and makes your meal more desirable. The scent alone should draw your guests to the table, and, depending on how well your keyword gravy flows, Google might add you to the top of their list of V.I.P. cooks. Tips: Be careful not to make too much or over-season it. You want just the right amount to drizzle and spoon over your content and tempt your guests. Dump too much keyword gravy on the spread, and your audience won’t be able to taste any other flavor. Google, especially, will give your meal the thumbs-down. Avoid a lumpy gravy by using only all-natural keywords. Serve Fresh Cranberry Content Sauce It’s time to finish off your content marketing main dishes. A sweet side of zingy, fresh cranberry content sauce is the perfect addition to a savory spread. Tip: Cook up the freshest content you can for the best taste – try using ripe cranberries and a hint of orange zest for originality. Canned, regurgitated content is no substitute for fresh. Your guests will surely turn up their noses at this inferior fare. Send Out RSVPs to Promote Your Thanksgiving Content Feast … Read more