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How to Write the Most Engaging Social Media Posts

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How to Write the Most Engaging Social Media Posts

Writing a social media post doesn’t seem overly complicated. Should be pretty straightforward and simple to do, right? Actually, copywriting to attract the right audience from a business standpoint is a little more methodical than you might expect compared to writing social media posts as an individual. There’s a lot more at stake for the business, including a meaningful impact on the brand’s perceived authority, its reach to potential new consumers, engagement rates, and more. Globally, as of July 2021, there are an estimated 4.48 billion social media users (almost 57% of the world’s population). Facebook still reigns supreme with an estimated 2.853 million users, followed by YouTube in second place. Here’s where it gets tricky – each social media platform has its own tips, tricks, algorithms, and best practices. Content that performs well on LinkedIn isn’t likely to see that same success on Twitter or Pinterest if posts are simply copied and pasted uniformly across every channel. Not to worry… we’re here to share the best advice for each social outlet so your content performs no matter where it’s posted. When done correctly, a marketing strategy on social media can reach a lot of people to bring in leads, raise brand awareness, and create conversion opportunities. Need some help writing content for social media? Our experienced, social-media-savvy writers are just a few clicks away with social media content packages. [bctt tweet=”Copywriting to attract the right audience from a business standpoint is a little more methodical than writing social media posts as an individual. (There’s a lot more at stake! ?) Learn how to write posts that won’t fail ?” username=”ExpWriters”] How to Write Social Media Posts That Won’t Fail The good news is, you don’t have to rely on too much trial and error to nail down the best methods for the various social media channels. Why? Because a lot of other people have already done it for you! You can (and should) still monitor your social media analytics to see which posts engage with your unique audience the most, but as far as coming up with a tried-and-true formula, there’s no reason to reinvent the wheel. Follow these tips to rule your social media campaigns. 1. How to Write Facebook Posts That Get Liked and Shared The #1 social media platform isn’t exactly a one-and-done content formula because it handles multiple types of media, and different posting techniques can work well depending on the goal you’re hoping to accomplish. To find success on Facebook, you need to “read the room” and respond to your audience. These guidelines with help you do just that: Video is the best performing content. However, Facebook campaigns are most effective when you vary your types of posts, so mix it up with photos, infographics, text, gifs, memes, blog posts, press releases, links, et cetera. The ideal length for a post is around 40-80 characters. As a general rule, short posts on social media perform better than long ones. End with a question. People are more likely to engage when you reach out to them for their opinions or feedback. Post interesting content, even if it doesn’t pertain directly to your brand. Facebook’s audience has a limited tolerance for self-promotion, which means if you want to keep your followers engaged, it doesn’t hurt to post about more than just your business. Be sure to keep your topics related to your niche, though. Make it visual. Text is easy to scroll past, but graphics help to make people pause while they’re skimming through their newsfeed. Even if you’re publishing a post that’s strictly text, Facebook makes it easy to transform it into a visual graphic. 2. How to Write Effective Tweets on Twitter Posting on Twitter requires smart, concise word choices to convey your message within a limited space. It can take a little extra practice, but once you get the hang of it, your tweets will take off. When posting on Twitter, take this advice into account: Front-load your tweet. Most people on Twitter are skimming through a massive amount of content. Put the most important information at the beginning of your tweet to catch their attention. The ideal length for a tweet is 240+ characters. Twitter increased its character limit from 140 to 280 in 2017, and users seem to appreciate the extra room to express themselves. If you need more than 280 characters, create a thread or add a link to a blog post. Tip: Use a free tool like Bitly to shorten your url and maximize your space. Don’t go overboard with hashtags. Real estate for your tweet is limited – you can’t afford to spend it all on hashtags rather than your actual message. Limit yourself to 1-3 relevant hashtags. Tweet shareable content. Twitter’s audience loves to retweet breaking news, statistics, quotes, jokes, and gifs. Timing is important on Twitter – you don’t want to be the last one to share yesterday’s news. 3. How to Write Engaging Instagram Captions Instagram is all about visual content, but that doesn’t mean you can skate by with insufficient captions. If you want your audience to interact with your content, your words do matter. Start with a bang. Instagram allows up to 2,200 characters. However, it’s important to keep in mind that no more than 125 characters will show beneath your photo. If you want your audience to read your full post, you need to entice them to click “more.” Use emojis. Instagram + emojis = ? For real, though, emojis have proven to be incredibly effective on Instagram. Use relevant hashtags. You’re allowed up to 30 hashtags, but don’t just pick the ones that are currently trending (especially if they don’t really pertain to your media). Instead, try to vary your hashtag use. Select a few broad, popular ones but also mix in some niche-specific hashtags, plus one or two branded ones. For example, Coca-Cola created the branded hashtag #ShareACoke for an Instagram campaign. Break up long text into paragraphs. Instagram … Read more

31 Interesting SEO Experts to Follow & Learn From On Twitter

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31 Interesting SEO Experts to Follow & Learn From On Twitter

SEO can be a tangled web to navigate. Google updates its algorithm every single day, while regulations for data-sharing and best-practices for ranking change as quickly as the weather. Who has time to keep track of all that? Lucky for you, there are credible SEO’ers out there keeping their finger on that pulse, tweeting helpful resources and news articles regularly, and talking about SEO in a down-to-earth way. It can be immensely helpful (and entertaining, and informative) to follow the top SEO digital marketers. That way, you’ll know what’s happening in the search engine world – and get real-time updates (guides, trend alerts, Google changes) on Twitter. Check out these SEOers and follow them so your Twitter feed is more powerful and helpful than ever: 31 Must-Follow SEOers on Twitter (In No Particular Order) 1. Eric Enge @ericenge and @stonetemple Eric Enge heads up the award-winning marketing agency, Stone Temple. Why you should follow: Eric regularly tweets interesting SEO news, articles, and updates under his personal handle and Stone Temple’s account. That includes studies and articles from his own brand, complete with goofy-yet-fun header images starring himself. Over 20% of smartphone users are comfortable giving voice commands to their phones in public. More at https://t.co/fnZRTXfmyw pic.twitter.com/bAfMfBXcJD — Eric Enge (@ericenge) May 30, 2017 2. Rand Fishkin @randfish Rand Fishkin is pretty well-known in the marketing and SEO communities – he co-founded Moz (and now headlines SparkToro) and shared his know-how on Moz’s Whiteboard Fridays. Why you should follow: Rand regularly tweets about SEO hot topics, but also has dived into entrepreneurship/start-ups, the psychology of web users, and even nerdy-fun topics like his secret passion for Dungeons & Dragons. I wrote a new blog post about shame, failure, and… yeah, the Dungeons & Dragons game: https://t.co/7Xd6MQuqLb — Rand Fishkin (@randfish) May 29, 2018 3. Jeff Deutsch @jgdeutsch Jeff Deutsch is a HubSpot/Inbound.org contributor and has worked in digital marketing for over 10 years. Why you should follow: Jeff shares slices of SEO along with interesting tips, tidbits, and resources that are pertinent for any marketer (plus a joke or two). 4. Olga Andrienko @Olgandrienko Olga Andrienko is the head of global marketing at SEMrush, which is one of the top SEO tools on the web. Why you should follow: It’s readily apparent that Olga is super-passionate about SEO and helping people optimize their websites and content. She also posts lots of behind-the-scenes glimpses from SEMrush and notes from SEO conferences. 5. Danny Goodwin @MrDannyGoodwin Danny Goodwin is SEJ’s own Executive Editor. He has over 10 years of experience in marketing and has been an editor for Search Engine Watch and Momentology. Why you should follow: Danny tweets a ton of timely, high-quality articles about SEO and search marketing from around the web. Follow him and get ready to add to your daily reading list. 6. Michael King @iPullRank Michael King is the founder of iPullRank, a digital marketing agency and consultancy. He’s also an influencer, keynote speaker, and marketing consultant to major brands. Why you should follow: Michael regularly opens up his twitter posts to chat and answer your most burning questions. He also tweets about hot SEO topics and adds his professional two cents, which makes for interesting reading. I’m asking @randfish questions about Lost and Founder tonight. Anything you want to know? https://t.co/Fw2nzkjjWW — MyCool King (@iPullRank) May 10, 2018 7. Casey Markee @MediaWyse Casey Markee is an SEO writer, speaker, trainer, and marketer. He writes for Search Engine News and is the founder of Media Wyse, an SEO firm. Why you should follow: If you’d like some SEO smarts with a big side dish of humor, Casey is your guy. Very nice deck here. The BEST slide is the one on Sliders. As in DON’T USE THEM. Sliders cause ? and kill kittens ?. It’s science #SlidersAreEvil https://t.co/ixdZSMiSZc — Casey Markee (@MediaWyse) April 14, 2018 8. Marie Haynes @Marie_Haynes Marie Haynes is an SEO consultant and an expert on the Google algorithm and its related penalties. Why you should follow: Since Marie is a self-professed algorithm obsessive, her Twitter feed is chock-full of advice, articles, news, and updates that are ultra-helpful if you want a better understanding of Google search. 9. Bill Slawski @bill_slawski Bill Slawski is the Director of SEO Research at Go Fish Digital, a digital marketing agency. He also runs SEObytheSea.com, a blog for learning absolutely everything about SEO. Why you should follow: Bill tweets about fresh SEO topics, SEO job opportunities, and engages in conversations with other top SEOers. You’ll learn a ton just by following along. 10. Jenny Halasz @jennyhalasz Jenny Halasz is an SEO strategist, the President of JLH Marketing, and a regular speaker at events like Pubcon, SEJSummit, and SMX. Why you should follow: Jenny isn’t afraid to share her opinions on everything from basic SEO to ranking factors to politics. 11. Nik Ranger @dada_ono Nik Ranger isn’t an SEOer – rather, she’s a self-described SEO nerd (she’s also a front-woman and electric violinist for her band, Dada Ono). Why you should follow: If “electric violinist” and “front-woman” weren’t enough for you, Nik also geeks out about SEO regularly, which is fun to follow. Shameless fangirling at @BritneyMuller from @moz Still one of my favourite blog posts because it really spoke to me! https://t.co/pu9VRmTi8p pic.twitter.com/wV1Z5Ukifd — Dada Ono (@dada_ono) May 29, 2018 12. Barry Schwartz @rustybrick Barry Schwartz is the CEO of RustyBrick, a custom web software and digital marketing company. He’s also the founder of the reknowned Search Engine Roundtable and is the News Editor at Search Engine Land. Why you should follow: Barry keeps tabs on all things Google so you don’t have to – including the latest algorithm updates. 13. John Mueller @JohnMu John Mueller is Google’s Webmaster Trends Analyst. As such, he’s often an important point-of-contact and go-between for Google’s engineers and SEO marketers. Why you should follow: John is incredibly active on Twitter and what he says is taken very, very seriously concerning Google’s inner-workings. Follow to hear directly from the horse’s mouth (though … Read more

Is Twitter Changing Up the Web with 280 Characters?

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Is Twitter Changing Up the Web with 280 Characters?

Twitter is all about brevity. It’s been this way since… well, always. It’s kind of Twitter’s calling-card. Pretty soon, all that may be changing. If this makes you immediately confused, I don’t blame you. Twitter has only ever been about those famed (and infamous) 140-characters – no more, no less. You have to mold your words to this limit, get creative with a succession of tweets, or simply not tweet at all if you can’t be concise. Now, Twitter wants to experiment with doubling the character limit. Yes – they want to give 280-character tweets a whirl. So, what will this mean for the Twitter-verse? As NPR puts it, “…more words, less wit.” How Are People Reacting to the Twitter Change-Up Around the Web? Of course, the Twitter news has been circulating the web. There are some good points to think about in the scope of the matter. Twitter Chats Won’t Look the Same Madalyn Sklar, a top influencer on the platform, recently shared her thoughts on the doubled character limit. A great point she made is the fact that Twitter’s original limits are what made it so cool. An example she gives is Twitter chats. Often, chats accumulate hundreds of tweets in lightning-quick fashion. They’re fast-moving, but that’s part of the reason they work. You can easily blip through 140 characters and move on to the next when hundreds of tweets are flying in. Now, imagine trying to sift through tweets in a Twitter chat that are double the length. All of a sudden, we have a problem, and one of the best parts of Twitter is compromised. Instead of participating in a lightning-round talk, you’ll get bogged down in meandering posts. It will be like you’re in a bloated discussion thread with people posting novels instead of comments. (…That situation sounds familiar. Facebook, anyone?) Madalyn addresses that point, too. She says, “Twitter doesn’t need to be another Facebook, LinkedIn, or Instagram.” She couldn’t be more on-target. The way it is now, Twitter is unique, and this is one of the reasons lots of people make it their social network of choice. I personally agree, especially since we at EW have a Twitter chat, #ContentWritingChat. What will that chat look like with 280-character tweets? Probably nothing like it does now, which is concerning. Our Community at #ContentWritingChat Says “Don’t Do It, Twitter” We asked the question as an icebreaker in yesterday’s #ContentWritingChat: ICEBREAKER: Do you want to see Twitter change from 140 to 280 characters? (See announcement: https://t.co/v8lheMRjN0) #ContentWritingChat — Express Writers (@ExpWriters) October 3, 2017 Most of the people who answered voted the change down. 280 Characters = Less Creativity? I have spent six years molding my writing to Twitter’s limitations. Guess what? It’s not a roadblock or a hurdle. It’s a creative challenge, and it’s made me a better writer. You want proof of how the 140-character limit forces you to get to the meat of what you want to say, and say it well? Look at this fantastic example. Somebody took Jack’s initial announcement and cut out all the unnecessary wording: pic.twitter.com/N4G8tgckQw — Brian Barone (@brianrbarone) September 26, 2017 The result is brilliant (AND it’s 140 characters!). It really showcases how Twitter’s brevity is an asset. Why Is Twitter Testing the Waters for Longer Tweets? All this chatter around Twitter’s announcement brings us back to the question of why. Why is Twitter doing this? Haven’t they ever heard the cliché, “If it ain’t broke, don’t fix it?” Nah. As with most other things, this is about money. According to NPR, Twitter has discovered through research that people tend to tweet more when they have extra space to write. Of course, when people tweet more, the company makes more money. Meanwhile, Twitter’s stocks have been on a downward slope for quite a while. You do the math. Suddenly, this whole issue seems to be less about improving the user experience, especially since the platform has been ignoring a bigger user plea for quite some time: Let us edit tweets! Or, as this Twitter user sums it up: twitter users: let us edit tweets twitter: we made everything round users: edit button twitter: everyone is allowed to be twice as annoying — Haley Byrd (@byrdinator) September 26, 2017 The Other Side: How Are 280 Characters a Good Thing? Twitter, of course, says that the update is about helping people “more easily express themselves.” They say that English users regularly run into the problem of trying to “cram” their thoughts into a tweet. The solution is to edit it down rigorously, omit a word that’s important to the overall meaning, or abandon the effort altogether. Meanwhile, users in other countries like Japan (where they can fit more information in a tweet because of language differences), seem to have it easy-breezy. They type out their thoughts with “room to spare” and no stress. Twitter also presents this graph, which is supposed to mean something and explain why they’re excited about the change-up: Apparently, it’s better for more users not to constantly hit the character limit (I think). The Atlantic has gone on the defensive for the change, too. They say users have gone beyond Twitter’s original boundaries anyway, forcing the platform to shift (for instance, adding the ability to attach pictures to tweets). People have found ways to work around the limitations, too (posting screenshots of longer texts, numbering their tweets, etc.). Less stress is great, no question. And it’s absolutely true that increasing the 140-character limit will make a lot of users’ lives easier. (If you’re in this camp – more intrigued than dismayed – you can test the broader limits with this clever workaround.) Still, my initial objections remain. Twitter is losing a piece of its identity with this change. In the process, it’s inching closer to being like the other social media networks. For those of us who respect the current character limit for what it is and use it to say what we mean (and … Read more

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

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#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies. #ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza Join us for #ContentWritingChat on Tuesday, July 25th with @CardozaGab to talk about engagement strategies on Twitter! ? pic.twitter.com/0CTGwqLChS — Express Writers (@ExpWriters) July 18, 2017 Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap! Q1: What is your favorite thing about Twitter? To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say: A1 Twitter exposes you to new: opportunities friendships experiences info perspectives Access to lifelong learning!#ContentWritingChat pic.twitter.com/dzPKQfq2rG — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn. A1: The relationships! You can find like-minded people through hashtags. #contentwritingchat — Netvantage Marketing (@netvantage) July 25, 2017 Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with. A1a: The ability to connect and have valuable convos with those in my industry across the world & share ideas/tips! #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) July 25, 2017 Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world. A1) I love how easy it is to start a direct convo w/ anyone or any brand. My network has vastly expanded b/c of Twitter! #ContentWritingChat pic.twitter.com/WN5t3bdaPx — Jason Schemmel (@JasonSchemmel) July 25, 2017 Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network. A1 Twitter offers access to professional development in real time Twitter chats, and leads to offline relationships #contentwritingchat — Bill Skowronski (@BillSkowronski) July 25, 2017 Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well. A1: It’s INSTANT! News/weather before anyone else has it; connecting w/Tweeps from across the globe. Info @ fingertips!#ContentWritingChat https://t.co/9EZ2c7q0ep — ThinkSEM (@ThinkSEM) July 25, 2017 As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform. A1: The global reach with the ability to build relationships and learn from others around the ? #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 25, 2017 Elizabeth knows the global reach that Twitter gives you access to is pretty powerful. A1: Learning opportunities! I read articles about #writing & social media I wouldn’t have seen otherwise#ContentWritingChat #Twitter — Danielle Bullen Love (@daniellewriter) July 25, 2017 Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise. A1 Twitter allows you to toggle between the personal and professional. Can’t do that on LinkedIn, and it’s tricky on FB. #ContentWritingChat — Ken Gordon (@quickmuse) July 25, 2017 Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook. Q2: What can you do to ensure you’re growing your Twitter account with quality followers? When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips: A2. Have a strategy 1 Purpose 2 Message 3 Goals Define your audience & ENGAGE. Attract quality by offering quality!#ContentWritingChat pic.twitter.com/A63vQWeSCH — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them. A2: Make sure you’re reaching out to/connecting/interacting with the right audience. Quality = activity in this realm.#ContentWritingChat https://t.co/6CsJPLz9X3 — ThinkSEM (@ThinkSEM) July 25, 2017 Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others. A2 Quality is a two-way street, you gotta put in the effort to engage and interact with your followers! #ContentWritingChat pic.twitter.com/xt73E9s1wO — HeyOrca! (@HeyOrca) July 25, 2017 This is advice everyone needs to remember! You have … Read more

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

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#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

You might think Twitter is a dying platform, but we’re about to prove you wrong with our latest #ContentWritingChat. This week, we covered all the best strategies to help you grow your audience and establish a great brand presence on Twitter. If you’re ready to step up your game on Twitter, dive into this recap! #ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell Join us for #ContentWritingChat on Tuesday, February 28th at 10 AM CST with @BeckyShindell from @semrush! pic.twitter.com/RUXJY3pTin — Express Writers (@ExpWriters) February 21, 2017 Our guest host this week was Becky Shindell. She’s a Social Media Manager for one of our favorite tools, SEMrush. Plus, she works behind the scenes on their Twitter chat, #semrushchat. So, it’s no surprise that Becky is pretty knowledgeable on Twitter and we were excited to have her join us and share some of her best advice. Q1: How can a brand determine if Twitter is a worthwhile platform to be on? With all the social media platforms available today, it can be hard to decide which ones are worth your time. If you’re wondering if Twitter is really the right place for your brand to be, we have some advice that will make the decision a little easier. A1. Identify your goals! If your customer service is lacking, Twitter helps & gives your customers direct communication #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 Becky recommends considering the goals you have for your brand. She knows that Twitter is a powerful platform for customer service. That could be a key way that you use it to serve your customers. A1 Rule #1, exist where your audience exists. If your target client/reader demographic hangs out on Twitter, be there! #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) February 28, 2017 Julia knows it’s important to be where your audience is. Find out if they’re spending their time on Twitter and if they are… You need to be there too! A1: Do the research: It’s not only if your audience is there – are they ACTIVE on Twitter? Are they seeking you out? #ContentWritingChat https://t.co/qWM3oyX9x8 — Annaliese Henwood (@MktgInnovator) February 28, 2017 As Annaliese said, make sure your target audience is actually active on the platform. If they’re signed up, but not using it, then it won’t do you any good. You want to make sure your audience is there and already engaged. A1) Through audience & demographic research. Does your core audience have a presence on Twitter? If so, it’s worthwhile. #ContentWritingChat pic.twitter.com/2wR8TNkz0P — Jason Schemmel (@JasonSchemmel) February 28, 2017 Research, research, research! You’re going to have to do a little digging to find out where your audience is most active online, but it’ll pay off in the end. A1. Is your community on Twitter? Is there already a conversation around your niche? Then, yes! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) February 28, 2017 Is your community on Twitter? Is there already a conversation around your niche happening there? If so, Kristen says Twitter is worth your time. A1: Ask if your audience is on Twitter. Your social media plan should be based on where your audience is. #contentwritingchat — Netvantage Marketing (@netvantage) February 28, 2017 If you aren’t sure if your audience is on Twitter, don’t be afraid to ask them. You can create a survey and ask for responses to find out which platforms they’re most active on. As Lexie said, your social media strategy is all about being where your audience is. A1 Twitter isn’t a pay-to-play social channel, so there’s an opportunity to reach a lot of people. Plus, it’s fun! #contentwritingchat — Cristy (@lacristysalinas) February 28, 2017 Another thing to take into consideration is how Twitter actually works. As Cristy said, it’s not a pay-to-play platform like Facebook as become. Twitter is appealing to so many brands for that reason because they don’t worry about a large portion of their followers never seeing their posts. Q2: What types of content perform well on Twitter, thus encouraging clicks and shares? Once you’ve decided to invest your time into using Twitter, you want to make sure you’re posting great content. And we all want clicks and shares, right? These tips will help you create irresistible content your audience will enjoy. A2. Tweets with images perform best, hands down. Esp. ones with original images! Visual content is ? to your strategy #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 As Becky said, great visuals are key to getting your content noticed on Twitter. An eye-catching image will get people to stop as they’re scrolling through their feeds. Create something that’s going to grab their attention and appeal to them if you want to earn those clicks and shares. @writingchat A2 Visuals that captivate with copy that enriches the audiences experience online. #contentwritingchat pic.twitter.com/cPVjAlaE29 — Vishal Rose? (@Vishal_Rose) February 28, 2017 Vishal knows that pairing captivating visuals with amazing copy is the formula for a perfect tweet. A2: Including visuals helps you break through the clutter and drive clicks! Always add photo, gif, or vid to content! #ContentWritingChat pic.twitter.com/sJEqQTcSgt — Jessy Herman (@jessyh2609) February 28, 2017 Jessy said it best when she mentioned a great visual can help you break through the clutter. Social media feeds are busy these days and you need a way to stand out. Photos, GIFs, and videos can help you do that. A2: The good kinds 🙂 i.e. the kind that resonates with YOUR audience. Helpful/relevant/timely/pretty & beneficial!#ContentWritingChat https://t.co/AhRZzbekFU — ThinkSEM (@ThinkSEM) February 28, 2017 It’s also important to consider what resonates with your audience. What works for one brand might not work for you and vice versa. Don’t be afraid to test ideas to see what your audience responds well to and what they aren’t digging. Sarah said to make sure everything is helpful, relevant, timely, pretty, and beneficial. A2 this depends on your audience. Gifs and images help me, but for another brand it might be simply adding snark. #ContentWritingChat pic.twitter.com/XyUkSNrjPG — Cassandra Schwartz … Read more

How to Write Content for Twitter

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How to Write Content for Twitter

Twitter has emerged as a tour de force in the world of social media. Short, succinct, and to the point, Twitter is a great place to share thoughts and build your brand, but how do you craft tweets that get attention? My guide today is for people who want to learn how to write content for Twitter and use the social platform to build their brand and enjoy a wider reach (part of our new #howtowrite series!). Why Use Twitter? Today, Twitter is the platform that intersects with all of the various directions of technology and content. Designed to offer rapid-fire updates and live streaming news and videos, Twitter is a social platform designed to cater to mobile users (an estimated 80% of Twitter’s users are mobile), and enjoy the maximum level of reach. Today, there are 500 million tweets sent each day, and Twitter is doing things each day to adjust its upward mobility and cater even more effectively to changing markets. Changes to the 140 Character Limit While some Twitter users have always loved the 140-character limit, others view it as impossibly restrictive and frustrating, Fortunately, Twitter took the bull by the horns and make a large step earlier this year to make the 140-character limit a little more flexible for its users. Under the new Twitter limit increases, things like the @name that’s commonly used in replying to a tweet, all media attachments, and the retweet button on your own Tweets will no longer count toward the character limit. What’s more, users will no longer have to implement the @name to reach a specific followers. Instead, all Tweets that begin with the @name convention will reach all followers. Want more on the topic of “how to write?” I wrote a book all about it: So You Think You Can Write, the Definitive Guide to Successful Online Writing! How to Write Content for Twitter: Follow These 7 Rules To write content for Twitter that your readers actually want to engage with, follow these simple rules: 1. Be engaging. Twitter doesn’t allow a bunch of room for chatter, so it’s important to be engaging and let your content rest on that. Since tweets are only 140 characters (not counting the recent updates to that limit), you’ll need to pack all of your efforts into a small space. The best bet to be engaging in this type of climate is to speak directly to your target audience. When your Tweets are highly customized and personalized, they’ll have an easier time capturing your readers’ attention and will survive Twitter’s inherently short content lifespan (which is only 18 minutes) a bit more effectively. 2. Add a shortened URL. While a typical URL will eat up all of your Tweet space, a shortened URL is a great way to drive twitter followers back to your site. With this in mind, use a site like Bitly or Buffer to shorten URLs and add them to your tweets. This will allow you to enjoy a traffic boost without sacrificing much room in your tweet in the process. 3. Use trending hashtags. Hashtags are the skeletal structure of Twitter. To be sure your tweet performs as well as possible add a hashtag. Bonus points if it is a trending hashtag. In addition to branding your tweet, hashtags can dramatically enhance your visibility on the network and can easily make it so that other Twitter users can find you and interact with your posted material. 4. Add an image. There are not many places in the world wide web that images don’t help content, and Twitter is no exception. In fact, Buffer reports that simply adding an image to a Tweet boosts retweets by 35% To help your tweet perform well, add an image, video, or GIF to the content you post. In addition to grabbing reader attention, this simple addition will also go a long way toward boosting your post’s engagement and helping it make its way around the web more efficiently. 5. Talk to people rather than at them. Twitter is a highly personal platform, and your tone will go a long way toward defining whether your Tweets welcome your readers or alienate them. To keep your tone helpful and friendly, be sure to talk with people rather than talking at them. While it’s easy to feel like the people on Twitter are some distant crowd you’ll never meet, thinking of them as your friends and relatives can help you craft a voice that’s welcoming and exciting. Struggling with how, exactly to do this? Don’t fear. Think about conducting your Twitter engagement just like you would a conversation with a friend. Focus on fostering a back-and-froth and developing topics, ideas, and conversational directions that are interesting to your readers. While this is a tiny step, making your Tweets more conversational and personal can truly have a massive impact on how effective your Twitter presence is at generating leads and promoting engagement. 6. Add your sense of humor to Tweets. Humor is a powerful tool on Twitter, and it’s great for drawing people in from various parts of the web. As a general rule, though, you’ll just need to be sure that your humor is appropriate and professional enough that it can be passed along the web without harming your company or your brand. For an example of a company that does this well, and always has, consider Innocent Drinks. The UK-based juice brand has virtually built its identity on a sly sense of humor, and Tweets like this one abound on the company’s Twitter profile: ATTENTION EVERYONE: it’s cold. Best to wear everything you own and, if possible, find a bear to hold close to you for the next 5 months. — innocent drinks (@innocent) November 8, 2016 7. Incorporate viral words. Twitter relies heavily on viral words and phrases that tell people what to do and when to do it. To use these in your Tweets, check out a list of the most-used viral … Read more

A Guide to Twitter Chats: Why They’re a Huge Opportunity, How to Join, & 5 of Our Favorites

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A Guide to Twitter Chats: Why They're a Huge Opportunity, How to Join, & 8 of Our Favorites

Have you joined any Twitter chats before? If not, it’s safe to say you’re missing out on an incredible opportunity. And I’m not saying that just because Express Writers has our own monthly chat, #ContentWritingChat. Twitter chats bring likeminded people together from all over the world. They provide a place for everyone to share their thoughts, offer advice, and ask questions. Not only that, but the right chats could lead to new friendships and even potential clients for your brand. That’s why it’s time you take advantage of them. To help you see the true value in Twitter chats, this guide shares their benefits, tips for joining in on the fun, and five chats to add to your calendar ASAP. Why Twitter Chats Are a Huge Opportunity for Your Brand Twitter chats are a live conversation in which a host asks questions and encourages participants to share their thoughts and opinions. These chats are an hour long and typically happen on a weekly, biweekly, or monthly basis. And there’s usually a specific topic for each new chat. It’s essentially one big hangout where people with similar interests can come together and talk. It sounds great, right? But why do these chats present such a huge opportunity for those who are using Twitter to build their online presence? Here are three reasons participating in Twitter chats is great for your brand: They Help You Make Connections: With so many likeminded people together for a lively hour of Twitter chatting, it’s a great way to make friends or discover potential customers who may be interested in purchasing your brand’s offerings. You Get to Share Your Expertise: Positioning yourself as an authority in your field is essential to establishing your brand and also building trust with your target audience. Through Twitter chats, you can share your knowledge, showing people that you really know your stuff. They’re a Great Place to Learn: Not only do you get to share what you know, but you’ll be able to learn from others who are participating in these chats. You never know when someone might share a game-changing tip or trick that will help you take your online presence to the next level. How to Join a Twitter Chat: 4 Tips for Being a Great Participant To get started, you’ll want to identify different Twitter chats in your niche that you may be interested in. If you’re using chats as a way to grow your brand, you’ll want to be strategic about the ones you join. Meaning, it’ll be smart to participate in chats where you can showcase your expertise and connect with your target audience. Once you’ve selected a few, you just need to schedule time to join them. Once that time comes, there are a few rules you’ll want to keep in mind. 1. Label your answers with A1, A2, etc. This is a pretty standard rule for all Twitter chats. The reason you want to do this is because it helps other participants match your answers with the correct question. If someone wanted to read all the responses to the first question, yours will be easy to identify. 2. Engage with others. Once you’re in the chat, don’t just share your answers to the questions and ignore the others who are also responding. Make an effort to interact with those who are joining in by replying to their answers and adding your own thoughts. You can even ask questions to further the conversation. 3. No self-promotion. Sharing a link to a blog post you know would be helpful is one thing, but you definitely don’t want to spend the hour promoting your content and offerings. Doing so may come off a little sleazy and kind of intrudes on the host of the chat. 4. Follow any other rules the chat may have. Some hosts make it a point to share set “house rules” for their chat. If you find yourself in a chat with rules like this, please be respectful of them. For example, our chat has a few simple rules that you can see in the graphic above. 5 Twitter Chats to Add to Your Calendar Now that you’re prepared to be an amazing participant in Twitter chats, you’ll need to find a few to join. Luckily, I’ve rounded up a list of some great options for content creators and marketers. 1. #CMWorld, Hosted by @CMIContent If you’re a content marketing expert or wanting to learn more about being a content creation pro, mark your calendars for every Tuesday at 12 PM Eastern. That’s when #CMWorld from Content Marketing Institute takes place. This chat always features knowledgeable guests and educational topics, so you’re sure to learn something that you can implement for your brand. 2. #semrushchat, Hosted by @Semrush If you love SEO, digital marketing, and everything in between, #semrushchat is the place to be. Hosted by our friends at Semrush, you’ll learn all sorts of amazing tips that will help you get your content ranking on the first page of those Google search results. If you want to join, this chat happens every Wednesday at 11 AM Eastern Time. 3. #TwitterSmarter, Hosted by @MadalynSklar Don’t let the name fool you! While Madalyn Sklar’s #TwitterSmarter chat is often focused on Twitter-related conversations, she still covers general social media topics that appeal to all marketers. It’s a must for anyone wanting to stand out on social media. This chat is held every Thursday at 1 PM Eastern Time. 4. #ContentChat, Hosted by @SFErika Here at Express Writers, we love Twitter chats that teach the value of creating great content. That’s exactly what Erika Heald does every Monday at 3 PM Eastern during #ContentChat. This chat covers topics like content marketing, social media, email marketing, and more. 5. #Digital360Chat, Hosted by @B2the7 Bernie Fussenegger leads the #Digital360Chat every Friday at 12 PM Eastern. The way he’s set up this chat is rather unique. One chat per month is dedicated to sharing tips focused on … Read more

How to Become a Social Media Manager: A Day in the Life of One, from Krystal

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How to Become a Social Media Manager: A Day in the Life of One, from Krystal

Ever wanted to learn how to become a social media manager, or what it’s like being one? Krystal, one of our talented client social media managers, is guest blogging today with her thoughts on the subject. Plus, she’s sharing a look at her day, writing and creating social posts for our client base. Enjoy! I grew up on the Internet. No, seriously. If you knew me up until college, you knew me as the shy, quiet, artsy anime/video games nerd that had some good ideas, but wasn’t very effective in communicating them. That is, unless we were friends online. Text role play, fanfic writing, and managing online communities was how I got out of my shell and found my writer’s voice. It was a way to communicate that didn’t always flow as freely in person. I learned how to manage folks on MMOs and do customer service via email. These types of things were done for leisure, naturally. I was always a reader and a lover of fiction, but when I started working for an indie bookstore, I was reading ten books a month and bridging the gap between having an online personality and communicating with bookstore patrons in person. Now how, might you ask, did this culminate in becoming a social media manager? How to Become a Social Media Manager: Krystal’s Starting Roots Reading and writing have always been my pillars. I used to do more Fine Arts (I even had a brief stint in art school), but I found that I couldn’t communicate with my paintings and photos as deeply as I could with words. This became apparent to me as I started becoming engaged in online communities such as LiveJournal and managing big raids in World of Warcraft and really excelled at connecting with users and empathizing with them. You learn how to communicate with people in a whole new way, using persuasive and subtle language to create a sense of a virtual community. No matter what online platform I’m on, that’s what I strive to do – create a community, whether it’s with fellow nerds or customers I’m trying to reach out to. It’s like calling a hotline and having to speak to a computer. That’s bad social media. Good social media is connecting with the user on the other end. Great social media is getting them to laugh at the screen and look forward to your tweets or status updates. You want to feel like the person on the other side of the screen is your confidante, ready to answer your questions and guide you in the right direction, whether it’s helping you figure out why your flight was delayed or which ice cream is the hot flavor of the month. Being a Good Social Media Manager is All About Great Research and Writing Of course, there’s more to social media than just being a solid communicator. You have to love research. Having a degree in Applied Psychology, I’m used to spending hours, days, even weeks doing research on one topic. My biggest hurdle when I first started writing copy for social media professionally was getting used to writing copy for topics that I knew nothing about, or –let’s face it—topics I couldn’t care less about. A Day in the Life: Writing for Typical Subjects Can be Fun! But the beauty of loving research and writing is that, in general, you most likely love to learn. This was an unexpected perk when I joined up with the great folks at Express Writers. I was getting clients that were connected to products like luxury vehicles, RVs, beds, and real estate litigation. I happen to own a bed, but otherwise I don’t know anything about any of those. I was pleasantly surprised by how fun it was to research the kind of content that their customers wanted to see, Googling all sorts of articles and such to get people excited about RV safety. Who knew! As long as you check your sources and make sure they’re legit, you can find some awesome content out there. I keep a word document of all the websites I’ve found to be useful depending on the subject, just so I can revisit the ones I know will give me great content if I need to. Tip: Be Conversational in Your Writing Style Then, I get the information out there as if I’m having a conversation with someone. Even if a client wants the tone of the copy to be professional, I try to give it my own personal spin so that every tweet feels like a greeting, a first impression between strangers. I can talk a lot about keywords and SEO, which are all essential in the most fundamental ways, but once you’ve drawn in your customers with the right algorithm, you need to keep them hooked with your personality. This is of course true with actual face-to-face interactions, but when information is flying at users on their Timelines or Dashboards. This is what I love about being a social media manager. It’s the ultimate social experiment of the human condition, only way more fun and interactive than anything you’d read in a textbook! 4 Tips to Share on How to Become a Social Media Manager That’s Worth Their Salt TL;DR, right? Well, I’ve zeroed in on some tips that I think you’ll find useful if you’re thinking of getting involved in the professional social media world: 1. Keep Reading Seriously. Whether its articles online, novels, or even episodic video games – keep yourself immersed in some form of literature, whether it’s Dostoevsky, Murakami , or That-Indie-Graphic-Novel-That-You-Wish-Other-People-Read,-Too. It makes you a better, savvier writer overall and keeps your noodle engaged with language. Draw on the voices in literature to help you cultivate your own. It’s important to do, even if you only have 140 characters to show it. The same goes for writing. If you get an itch to write a little story, poem, or blog, scratch it. 2. Stay Connected to Social Media This is related … Read more

#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

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#ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant

Did you miss #ContentWritingChat this week? Check out the recap and learn everything you need to know about leveraging your social presence and how to find clients with Twitter! #ContentWritingChat Recap: How to Find Clients with Twitter with David Boutin of Social Quant Join us for #ContentWritingChat on Tuesday, August 2nd at 10 AM CDT with @dmboutin of @TheSocialQuant! pic.twitter.com/sNSFOokzaM — Express Writers (@ExpWriters) July 26, 2016 Our guest host this week was David Boutin. David is a digital marketer, writer, and marketer over at Social Quant. Q1: What are ways to build potential customer/audience following and trust on Twitter? If your business doesn’t know how to find clients on Twitter, you’re really missing out! These tips from Tuesday’s chat will have you building trust and attract all the right people to your account: A1) It’s all about providing value. With every Tweet you make, ask yourself: “Will my audience care about this?” #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it’s all about providing value. If you want to build trust with your audience and show your expertise, you need to share valuable content with them. Before you post that next tweet, ask yourself if your audience will actually care about what you’re sharing. A1: Curate content instead of going with 100% self-promotion. Respond with thanks when your content is shared. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 A1: Be human with how you use the platform – Twitter chats are a great way to show your human side with value. #contentwritingchat — Annaliese Henwood (@MktgInnovator) August 2, 2016 Annaliese knows that you can’t promote yourself all the time. Instead of constantly pitching your own content, products, and services, you need to curate great content as well. Pull valuable articles from other sources and share them with your audience. And when someone shares your work, make sure you say thanks! She also said to be human with how you use the platform. We agree that Twitter chats are a great way to show your human side by engaging in conversations and adding value. A1: Talk to people, jump into conversations, offer to help & be consistent. It takes time to build relationships/trust #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 It’s all about engaging with your audience! Brandie said to talk to people on social media. By jumping into conversations and offering your help, it can establish trust. A1: Be sure to engage with your followers through social listening, curating content for variety, and memes for fun! #ContentWritingChat — CoSchedule (@CoSchedule) August 2, 2016 Halle from CoSchedule agrees that engaging is a must! You can do some social listening to get to know your audience better and curate amazing content your followers will love. And you can add in some memes or GIFs for a little fun! A1. Interact with like-minded ppl in your niche, share their content & look for opportunities to work together. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) August 2, 2016 Kristen’s advice was to interact with like-minded people in your niche. You can share their content or potentially collaborate. Collaborations are a powerful way to not only grow your audience, but also establish trust with your audience. A1: Join Twitter chats that have a huge following such as this one. Follow up with people you connect with afterwards. #ContentWritingChat — AK Kerani (@AKKerani) August 2, 2016 Great advice about Twitter chats! Make connections during chats and then follow-up afterwards to nurture the relationship. A1: Share your BEST content, follow like-minded people, start conversations, join Twitter chats often. Build up! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Our CEO, Julia, shared some great tips! She said to share your best content, follow like-minded people, start conversations, and join Twitter chats. @ExpWriters A1) Same ways you’d build trust IRL – be respectful, empathetic, positive and mindful of your reputation. #ContentWritingChat — Diana Adams (@adamsconsulting) August 2, 2016 Very trust, Diana! The same ways you would establish trust in real life apply to the online world. a1: trust is built over time. keep things relevant and true to your brand and your target audience will come. #ContentWritingChat — Jobs2Careers (@Jobs2Careers) August 2, 2016 Remember that it takes time to build trust. It won’t happen overnight, so you need to be consistent about growing your social media presence and providing value to your audience. Q2: Has Twitter played a role in helping your land customers for your business? So, has it? Take a look at what some of Tuesday’s chat participants had to say: A2) Yes! Twitter is great for content marketing b/c ppl want it there – sharing content on FB and IG feels intrusive IMO #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 David feels Twitter is the best place for content marketing, so make sure you’re taking advantage of the platform. A2: Absolutely!! Twitter has started many conversations and friendships that led to clients and many opportunities! #ContentWritingChat — Brandie McCallum (@lttlewys) August 2, 2016 Brandie has had a great experience with using Twitter. The conversations she’s had on the platform have led to friendships, clients, and other opportunities. A2: Yes! I have received book readers from using Twitter. #ContentWritingChat — Zachary Fenell (@zacharyfenell) August 2, 2016 Zachary has seen results, too. Twitter has helped him gain new book readers. Awesome! A2b rule of thumb: DON’T OVERSELL. Our main goal on @ExpWriters social is giving value. Leads naturally come from that #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) August 2, 2016 Julia’s advice is to make sure you aren’t overselling. Focus on providing value as a way to land those clients and customers for your business. Q3: What are tips for converting followers into customers? Once you have followers on Twitter, you need to convert then into customers of your business. These tips will help: A3) Again, always provide value. Use Twitter to establish yourself as an expert people want to do business with! #ContentWritingChat — David Boutin (@dmboutin) August 2, 2016 As David said, it … Read more

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

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#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more! #ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar Join us for #ContentWritingChat on Tuesday, July 19th at 10 AM CDT with guest host, @MadalynSklar! pic.twitter.com/8sF9FYdWMF — Express Writers (@ExpWriters) July 12, 2016 Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast. Q1: What are the best practices for building a following on Twitter? Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind: A1: Best practices for building a Twitter following: listen, engage, share great content, be consistent, be real. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A1: Being real and transparent is everything on social media and especially on Twitter. You can’t fake it over here. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you. A1: Think of Twitter as a cocktail party. Talk to people. Connect with them. That’s the mindset to building a following. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it! A1: We would say engagement! Twitter is a great tool to build relationships and converse with your audience & users. #contentwritingchat — MioDatos (@MioDatos) July 19, 2016 A1: Engage, engage & engage! Also share valuable information that your followers want to interact with. #contentwritingchat — Netvantage Marketing (@netvantage) July 19, 2016 Engagement is definitely key if you want to grow your following on Twitter or any social media platform. A1: Follow people, talk to them, participate in chats that appeal to you. Communicate a worthwhile message! #contentwritingchat — Chris Christensen (@christensen143) July 19, 2016 Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation. A1: Know your audience. Share/write content they want. BUT, more importantly, LISTEN to them. #ContentWritingChat https://t.co/rFXe5RzgEb — ThinkSEM (@ThinkSEM) July 19, 2016 Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online? #ContentWritingChat A1: Post useful, interesting content consistently (at least 5x per day) & use 1-2 industry-specific hashtags per tweet. — New Jupiter Media (@NewJupiterMedia) July 19, 2016 Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach. A1 Joining #ContentWritingChat and other Twitter chats has been a great way for me to find like-minded followers! — Bill Skowronski (@BillSkowronski) July 19, 2016 A1 If you provide value or solutions to problems, you will build a Twitter following organically. No short cuts! #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 19, 2016 Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you. Q2: What makes Twitter chats a must for anyone on Twitter? If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets: A2: Twitter chats are an amazing way to connect with like-minded people and build your tribe. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A2: Twitter chats allow you to get educated on a variety of topics and subjects. It’s better than Google! #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge. A2: What DOESN’T make them a must?! Perfect place to network, meet new friends, get insight, etc #ContentWritingChat https://t.co/lwGc4NPOSI — ThinkSEM (@ThinkSEM) July 19, 2016 As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others. A2. Connection. Collaboration. Expertise. I love learning from others and creating great online communities w/ chats! #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 19, 2016 Connection, collaboration, and expertise. Great answer from Brittany! A2) They’re fun! Lot’s of like-minded (and not so) participants. You learn and share what you know #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) July 19, 2016 Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have. A2: chats are HUGE for genuine relationship building..it brings together like-minded individuals #ContentWritingChat — Brett Pucino (@BPucino) July 19, 2016 Brett said chats are a must for genuine relationship building. A2. A great place to find others to follow, helps show your knowledge on a topic and can help you learn a things too. #contentwritingchat — BrandBlox (@BrandBloxNet) July 19, 2016 … Read more

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