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#ContentWritingChat March 22 Recap: Strategies for Finding/Creating Great Media to Go With Your Content with Kelsey Jones

November 16, 2020March 25, 2016 by Rachel Moffett

Did you miss this week’s #ContentWritingChat? Well, you’re in luck because we have a full recap! We talked all about finding and creating media (images, videos, and audio) to go with your content. Keep reading for some of the highlights from the chat and start implementing these tips into your online presence. #ContentWritingChat March 22 2016 Recap: Strategies for Finding/Creating Great Media to Go With Your Content Join us Tuesday, March 22nd at 10 AM CDT for #ContentWritingChat with @wonderwall7 as our guest host! pic.twitter.com/wTvS9LZvjF — Express Writers (@ExpWriters) March 15, 2016 For this week’s chat, our guest host was Kelsey Jones. Kelsey is a Marketing Strategist and the Executive Editor at Search Engine Journal, where our CEO Julia is a guest contributor. We love SEJ and we were honored to have Kelsey join us! She shared her best tips on creating great media to go along with your blog posts, social media, and more – our hour was packed full with information! Headed out. First time I have to leave my own chat LOL 🙁 But my sick baby needs me! #ContentWritingChat is in good hands w/ @redheadrachel — Julia McCoy (@JuliaEMcCoy) March 22, 2016 Julia was unable to make it, unfortunately, due to her baby toddler being sick – but we still managed to have fun. 😉 Q1: How do you find or create the perfect video/image/audio? When we’re creating media, we always want to ensure it’s our absolute best! How do you do that? It seems the participants of Tuesday’s chat were pretty unanimous with their answers. A1 It takes time to figure out what works best w/audience. Find a tool that makes it easy to search for media. #contentwritingchat — Kelsey Jones (@wonderwall7) March 22, 2016 A1. We create the perfect video/image by planning out what kind of message are we trying to get across to our audience. #contentwritingchat — Village Print&Media (@village_print) March 22, 2016 A1- I monitor what styles have resonated w/ key my audience, then use free sources like https://t.co/V6j1VlFCXi, Canva #contentwritingchat — Hannah Chapple (@HannahChapple) March 22, 2016 Kelsey, Village Print & Media, and Hannah all agree that you need to keep your audience in mind when creating images, videos, and audio content. Your audience is the most important thing and you want to ensure you’re creating media that will resonate with them. Plan your message and figure out what your audience is most drawn to. Q2: What are some tips on creating great images to share in blog posts? When it comes to blog posts, it’s important to add at least one image to your written content. A great image will help get your audience’s attention and keep them interested. To create amazing images for your next posts, read these tips: A2) They have to be a reflection of your content and eye catching. #ContentWritingChat — Liliana GH (@Liliholl) March 22, 2016 A2: Make sure the image you select for your #Blog is as closely relevant as possible to the content of the post itself. #ContentWritingChat — Amel Mehenaoui (@amelm) March 22, 2016 Liliana and Amel are spot on! Make sure the images you create for your posts are actually related to your written content. You can’t just put any old image together. It needs to complement your post. A2- I have 3 tips. 1. the featured image needs to relate 2. Learn-test-optimize: try new image styles 3. be on brand #contentwritingchat — Hannah Chapple (@HannahChapple) March 22, 2016 Hannah offered some good advice with her answer: Learn, test, optimize. Don’t be afraid to try new things to see how your audience responds. You just want to make sure you always stay on brand! A2. The other thing I would share is compress your images to increase your blog’s response time. #ContentWritingChat — Brittany Brander (@BrittanyBrander) March 22, 2016 Make sure you don’t go overboard with your images! As Brittany pointed out, images that are too large can slow down your page loading time. If your page takes too long to load, you risk losing out on potential readers who don’t want to wait. A2: Pull the strongest quotes from your post and turn them into images instead of bolding them. Helps for skimming, too #ContentWritingChat — Kate Smith (@SmittyQ14) March 22, 2016 If you’re looking for another way to step-up your images within blog posts, try Kate’s tip! She recommends creating graphics out of some of the strongest quotes within your posts. It’s a great way to ensure they stand out and are seen by your audience. Q3: What are some tips on creating great images to share on social media? It’s important to have a great image to include with your social media posts because it helps your content stand out in a busy timeline. Kelsey, ThinkSEM, Varun, Village Print & Media, and Partha all shared some helpful tips: A3 Fonts play a HUGE part in initial impression. It can clearly show your company culture, personality, etc. #ContentWritingChat — Kelsey Jones (@wonderwall7) March 22, 2016 When creating images, you should always keep Kelsey’s advice in mind. Use the right kind of fonts for your brand/business. Fonts convey a certain personality and you want to make sure you’re using the right ones for your images. For example, fun and playful fonts won’t be the best fit for a corporate company, but work well for a creative business. A3: Use the optimal “sizing” for each platform. Know what resonates w/your audience #ContentWritingChat https://t.co/f6CjL4ocB4 — ThinkSEM (@ThinkSEM) March 22, 2016 A3 Always stick to #Socialmedia image size guideline for optimized view on every device #ContentWritingChat https://t.co/8oGKHRWui5 — Varun Kumar (@varunkr842) March 22, 2016 As ThinkSEM and Varun said, make sure you keep sizing in mind when creating images for social media. Each platform has guidelines when it comes to an ideal size for graphics. Figure out which sizes work best for each platform and make sure you design accordingly! A3. Grasp the attention of your audience. Make sure your images are relatable, … Read more

#ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016

December 31, 2020March 11, 2016 by Rachel Moffett

We had so many new participants in this week’s Content Writing Chat – we couldn’t have been more thrilled with the turn out. Lots of new faces joined us. We were even a trending topic in the USA again, reaching our highest rank so far: #40! #ContentWritingChat is now trending in USA, ranking 40 — TT Mobile US (@TTMobile_us) March 8, 2016 If you missed it, there’s no need to worry because we have a recap of some of the best tweets of the chat. Keep reading to learn all about content curation! #ContentWritingChat March 8 2016 Recap: Best Practices for Content Curation in 2016 Join us Tuesday, March 8th at 10 AM CST for #ContentWritingChat with @gdecugis as our guest host! pic.twitter.com/wzsn0M7Czf — Express Writers (@ExpWriters) March 1, 2016 Our guest host for this week’s chat was Guillaume Decugis. Guillaume is the Co-Founder and CEO of Scoop.it, and an all-around awesome entrepreneur and influencer in the content marketing space. Julia has interviewed him previously on G+ Hangouts and Blab. He joined us to share his thoughts on best practices for content curation in 2016. Q1: Describe content curation and what it’s all about. #ContentWritingChat pic.twitter.com/8QXwcKBnUk — ContentWritingChat (@writingchat) March 8, 2016 What is content curation exactly? Guillaume, Kristen, Kyle, and Grenae all chimed in with great answers for our first question! @writingchat A1: so content curation is about discovering, selecting, enriching and publishing relevant content. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A1. Content curation happens when you sift through the world of content, find posts relevant to your audience & share! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A1 Curation adds your own insights, examples, experience w/someone else’s content #ContentWritingChat https://t.co/KWhPZf2h0p — Grenae Thompson (@DGGT) March 8, 2016 A1) Content is reflection of your values, concerns abt the world you live in. Curation is a method to advance the convo #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It’s all about discovering and publishing content that is relevant to your audience. Grenae said you should add your own insights, examples, and experience when sharing content from others. As Kyle mentioned, it’s a good way to advance the conversation. Q2: How does content curation fit into content creation? #ContentWritingChat pic.twitter.com/E2EJ69H5gp — ContentWritingChat (@writingchat) March 8, 2016 A2: so a good way to see it is as continuum: nobody’s 100% creating and nobody’s 100% curating. We all do a mix. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A2) Key to being a thought/industry leader: not only make polished, relevant content, but to promote others who do same. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 It seems everyone agrees: you can’t have creation without curation! Guillaume mentioned that we should all have a balance between creating content and curating content. Kyle said it’s important to create great content ourselves, but to also promote others who are creating great content as well. Even our CEO, Julia, agrees. She said she can’t create without curation. Curating amazing content can be a huge source of inspiration! A2 As a content creator, I CANNOT create without curation. Finding/curating great content/news/etc is huge inspiration #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 Q3: What is a good mix of content creation and curation? (80/20, etc.?) #ContentWritingChat pic.twitter.com/AFuYlcnfRU — ContentWritingChat (@writingchat) March 8, 2016 A3: There is no golden rule. My own rule: create as long as you’re good; curate the rest to reach your content goals. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A3 Balance is KEY. Don’t overdo curation; add your voice. That said, share others’ great content consistently! #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) March 8, 2016 A2c I prefer a 60 Creation/40 curation mix, but the ultimate goal is that all content is 90% useful/10% promo #ContentWritingChat — Chris Bell (@riskycontent) March 8, 2016 A3) I’d say follow the “two ears, one mouth” rule: Listen more, talk less. Something like 60/40 or even 70/30. #ContentWritingChat — Kyle Murray (@TheKyleMurray) March 8, 2016 Although Guillaume and Julia don’t have a specific ratio they follow, they both recognize that balance is KEY. Provide your audience with a mix of valuable content from you and from other sources. Both Chris and Kyle are fans of a 60/40 ratio. Your goal should always be to give your audience useful content and to tune in to what others are saying. A3)Whatever the balance, using curated content shows you care about what others are saying. Can’t just be our own voice. #ContentWritingChat — Jeremy Bond (@JeremyDBond) March 8, 2016 And as Jeremy said, curation shows that you care about what others are saying. You let others know that you’re listening when their content is part of your curation. Q4: What are some ways to find great content to curate? #ContentWritingChat pic.twitter.com/ePQToeLhc6 — ContentWritingChat (@writingchat) March 8, 2016 A4: Where does your audience get their information from? That is a good place to start. #contentwritingchat — Netvantage Marketing (@netvantage) March 8, 2016 A4: But also email newsletters you can subscribe to from influential blogs in your industry. #contentwritingchat — Guillaume Decugis (@gdecugis) March 8, 2016 A4. I <3 @feedly & @paper_li for finding great content to curate. #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) March 8, 2016 A4 I use #TwitterLists, my email subscription, tried few tools including @scoopit #contentwritingchat https://t.co/Yg5bnNhw7n — Varun Kumar ☺ (@varunkr842) March 8, 2016 A4: Follow your favourite hashtag, sign up to newsletters, blogs and updates on @feedly or @reddit #contentwritingchat — Tajah Brown (@Tajah_Brown) March 8, 2016 We received a ton of suggestions for great content curation tips from everyone in the chat on Tuesday! As Netvantage Marketing said, you should consider where your audience is getting their information. Check out the websites and sources they’re reading. Guillaume mentioned using his tool, Scoop.it, but also said email newsletters are a great place to find content. Make sure you’re subscribed to some of the influential blogs within your industry to see what people are talking about! Kristen is a fan of Feedly and Paper.li. Varun … Read more

#ContentWritingChat February 2 2016 Recap: How to Use Periscope and Live Video in Content Marketing with Christoph Trappe

January 1, 2021February 5, 2016 by Rachel Moffett

Did you miss this week’s #ContentWritingChat? Not to worry! We have you covered with our weekly recap of our third-ever Twitter chat, on Tuesday, February 2nd at 10 AM CST. #ContentWritingChat February 2 Recap: Periscope & Live Video with Christoph Trappe Join us Tuesday, February 2nd at 10 AM CST for another #ContentWritingChat. Guest host: @CTrappe. pic.twitter.com/PTBY16g1sl — Express Writers (@ExpWriters) January 26, 2016 Our guest host this week was Christoph Trappe, the creator of the Authentic Storytelling Project, content marketer, a global keynote speaker, frequent Periscoper and blogger, and recipient of The Content Marketing Institute’s 2014/ 2015 Top 100 Most Influential Content Marketer award. We were thrilled to have him on! And, exciting times – once again we became a trending topic in the USA, ranking in at #47 this time! #ContentWritingChat is now trending in USA, ranking 47 — TT Mobile US (@TTMobile_us) February 2, 2016 Known as The Authentic Storyteller™, Christoph is a frequent Periscoper and shared his expertise with us specifically on live streaming video. Q1: Why should marketers join the trend of live streaming video? @CTrappe #ContentWritingChat pic.twitter.com/CDuG0IMTiT — ContentWritingChat (@writingchat) February 2, 2016 People are really engaged with people sharing their expertise on apps likes @periscopeco, @MeVeeApp and others. #contentwritingchat — Christoph Trappe (@CTrappe) February 2, 2016 A1 Simple: it’s huge. Periscope had 1 million users 10 DAYS post launch. Now it’s >10 million. Massive audience #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A1: Livestreaming is an event. People get excited about events. It’s a shared experience by appointment #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 With the growth of live streaming apps such as Periscope, MeVee, and Blab, many marketers are feeling the pressure to join these platforms. As a marketer, it’s important to be where your audience is if you want to reach them! Live video allows you to better connect with your audience as a brand and on a personal level. Plus, it provides such a great way to engage them when you can get immediate feedback. Q2: What are the best/hottest platforms for live video streaming? @CTrappe #ContentWritingChat pic.twitter.com/MpIHmUHX9F — ContentWritingChat (@writingchat) February 2, 2016 . @MeVeeApp is latest app. I love @periscopeco personally. https://t.co/YTrZXmCVg5 #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A2 @periscopeco and @blab are top, IMO #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 Our guest host, Christoph, mentioned that his favorite live streaming platform is Periscope. However, you shouldn’t count out the others. You should definitely give MeVee a try and Blab. Blab is great if you’re feeling a little nervous and want to have someone co-host with you. Grenae is right: live streaming is a great way to put a name with the face. Q3: How can live video streaming fit into content marketing? @CTrappe #ContentWritingChat pic.twitter.com/x40vHvGc5s — ContentWritingChat (@writingchat) February 2, 2016 A3: Live video is great addition to a the suite of content you release on a topic. #ContentWritingChat https://t.co/IKSDBEyAKu — Maureen Jann (@MaureenOnPoint) February 2, 2016 A3. An opportunity to connect, build on customer relationship, put name w/ face. More personal #ContentWritingChat https://t.co/58luWNQGWn — Grenae Thompson (@DGGT) February 2, 2016 As Maureen pointed out, live video is just another layer to the content you’re already producing. It provides a whole new way to connect with your audience and get to know them. Strengthen your relationships with your customers, as Grenae said, and your audience is sure to love you. Q4: What are the best practices of “scoping” on Periscope? @CTrappe #ContentWritingChat pic.twitter.com/VA2kDUYMJO — ContentWritingChat (@writingchat) February 2, 2016 Best practices: Be real, share something of value, don’t be annoying. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 Best practices are a good starting point, but don’t be married to somebody else’s alleged best practices. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A4: Promote, promote, promote in advance if you want a decent audience. #ContentWritingChat — Michael Kinney (@michaelkinney) February 2, 2016 Do you want to do a better job on Periscope? Take Christoph’s advice: be real! It’s so important to be genuine and show your audience your true personality through your live video broadcasts. When your audience gets to know you and like you, they’ll start trusting you! Michael’s tip of promoting your Periscope broadcasts in advance is fantastic if you want to get more live viewers. If you have a broadcast coming up on a popular topic or are just talking about something you really want your audience to hear, let them know ahead of time so they know when to tune in. Q5: How often should you scope or do a live video? Are there best times or days? @CTrappe #ContentWritingChat pic.twitter.com/X2EllaDcws — ContentWritingChat (@writingchat) February 2, 2016 As my friend @greggweiss has said: The best times to Scope are when you have something of value to say. #ContentWritingChat — Christoph Trappe (@CTrappe) February 2, 2016 A5 I HAVE heard that daily scopers see great results growing an audience base. But again, it’s about sharing quality #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) February 2, 2016 A5. Guess it depends on your audience & message, client availability. Be flexible #ContentWritingChat https://t.co/XHeQjGQgaf — Grenae Thompson (@DGGT) February 2, 2016 Broadcast on Periscope or do a live video stream when you feel like you have something to say. If you have quality material you want to share with your audience, go live. Our CEO, Julia, mentioned that daily scopers are seeing growth, so you may want to ramp up your presence on the platform when you’re just starting out. It will help you be seen and grow your audience quickly. However, you should also keep your audience in mind, as Grenae mentioned. Think about what time it is before you broadcast because you don’t want to go live when a majority of your followers are likely in bed. If you want live engagement, you have to give people the chance to join! Q6: How can you interact with and grow your fan base through live video? @CTrappe #ContentWritingChat pic.twitter.com/AAl48yGpi3 — ContentWritingChat (@writingchat) … Read more

#ContentWritingChat January 26 2016 Recap: Best SEO Practices With SEMRush Strategist Elena

August 4, 2022January 29, 2016 by Rachel Moffett

As you might already know, we recently launched our Twitter chat, #ContentWritingChat. We had our second ever chat on Tuesday, January 26th at 10 AM CST, and our topic was Best SEO Practices for Online Writers. We had such a great turn out that we went “viral” on Twitter, trending at #50 in the USA on Twitter–again! Second #ContentWritingChat in the books, trending again at #50 hottest in the US on Twitter!! See you all next week! pic.twitter.com/tJov7cPxUM — Express Writers (@ExpWriters) January 26, 2016 #ContentWritingChat January 26, 2016: Best SEO Practices With SEMRush Strategist Elena For this week’s chat, our lovely guest host was was Elena Terentyeva, strategist at SEMrush, the leading SEO software online. Elena joined us to chat all about SEO. We’re thrilled that so many of you have been joining us for the chat, but we’ve compiled some of the best tweets just in case you missed it. This week’s chat had so many amazing content creators and SEO experts ready to share their best advice! Let’s dive into the recap. Q1: Describe “SEO” in your own words. #ContentWritingChat pic.twitter.com/R9axhepz1I — ContentWritingChat (@writingchat) January 26, 2016 A1 “Search engine optimization” = process of optimizing a site & writing great content so Google ranks (& readers love). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A1 SEO is not an extra activity. It’s not like topping for the ice cream – it’s a flavor #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Our CEO, Julia, couldn’t have described SEO any better! It’s all about creating quality content and optimizing it so search engines can rank you higher. As Elena (our guest host) pointed out, SEO is not an extra activity. It’s essential to your online presence and something you should always do! We love Netvantage Marketing’s example of PB & Jelly (SEO + the writer), and Ryan put it point-blank! Q2: Just how important is SEO to the online writer? #ContentWritingChat pic.twitter.com/0HB4s1Z9m0 — ContentWritingChat (@writingchat) January 26, 2016 A2: Extremely. Why create content if it isn’t well optimized? SEO & online writers go together like PB & jelly! #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A2: Extremely. If you’re a writer and you’re not optimizing your copy, then what’s the point? #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 26, 2016 A quick note to all the content creators out there: SEO is a must! Good words from Julia and Ecreativeworks. Q3: What are the key factors of good “SEO content”? #ContentWritingChat pic.twitter.com/oNPslSUfIi — ContentWritingChat (@writingchat) January 26, 2016 A3 Above all, strive for quality. Dig deep, think like a writer – produce what readers will LOVE #ContentWritingChat pic.twitter.com/x9y7t1Z4ua — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A3. First and foremost: well written text. Followed by: quality H1 and H2 headers. Images with alt text also. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 High-quality content is essential! Focus on writing something great and then add in those keywords, headers, ALT tags, and more. Remember: no keyword stuffing! Use keywords in a way that’s natural. Grenae brings up being good at editing your content, a great point. Q4: What are some essential SEO skills for an online writer? #ContentWritingChat pic.twitter.com/Bdm5BSloOu — ContentWritingChat (@writingchat) January 26, 2016 A4 Keyword research – would undoubtedly be the next step. Find out why, how and where a writer can find keywords #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A4: The most essential #SEO skills is to know that SEO never stays the same. Stay on top of the changes. #contentwritingchat — Netvantage Marketing (@netvantage) January 26, 2016 A4 Able to write good headlines & copy, Skilled at editing, use keywords naturally, use images #ContentWritingChat https://t.co/08rCjFYHpI — Grenae Thompson (@DGGT) January 26, 2016 What skills do you need to have? First and foremost, you need to focus on strengthening those writing skills. Then, make sure you know how to effectively do keyword research to find the right keywords for your content. Don’t forget that SEO is always changing, so you have to stay updated! Alejandro says it well: know your objectives. And Elena’s example of Backlinko was superb! Q5: What are the best practices for doing SEO keyword research? #ContentWritingChat pic.twitter.com/29Tds1h8K9 — ContentWritingChat (@writingchat) January 26, 2016 A5: Knowing your objectives, this will help you determine if a certain keyword will bring you the readers you want #ContentWritingChat — Alejandro M. (@AlejandroSMO) January 26, 2016 A5. Think about the keywords people actually use, not necessarily the terms or industry jargon you use. #contentwritingchat — Ecreativeworks (@ECWseo) January 26, 2016 A5 Love @backlinko’s idea about getting niche keywords from Reddit https://t.co/4MIeOHXe3a #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 Make sure you’re using the right keywords to attract the audience you want! Q6: How often should you do SEO keyword research for your content? #ContentWritingChat pic.twitter.com/3x3o1PRh9V — ContentWritingChat (@writingchat) January 26, 2016 A6 IMO keyword research can’t be done often enough. I use @semrush to check positions & new opportunities every few days #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 26, 2016 A6: With every new piece should come keyword research & refresh for older popular pieces. #ContentWritingChat https://t.co/HzGTzKZ5xC — Maureen Jann (@MaureenOnPoint) January 26, 2016 Do SEO keyword research every single time you create new content. You need to make time to optimize your content if you want it to get noticed! Q7: What are some of the best SEO tools to use? #ContentWritingChat pic.twitter.com/pl8WZnBNoY — ContentWritingChat (@writingchat) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Use https://t.co/0kewYqvkqW for keyword research and exploring what topics people are looking for to the topic #contentwritingchat — Elena Terentyeva (@LenaTerentyeva) January 26, 2016 A7 Some of the best tools out there @semrush @wordtracker @BuzzSumo. We use them consistently & with great results #contentwritingchat — Alecs Ianko (@Alecs_Ianko) January 26, 2016 A7: Google Analytics & Search Console, Screaming Frog for 404s, Moz, Raven, Majestic, SEMRush. #ContentWritingChat — … Read more

#ContentWritingChat First Episode: What is a Copywriter? With Julia McCoy Recap

August 4, 2022January 22, 2016 by Adam Oakley

We launched our very first #contentwritingchat this week, Tuesday the 19th at 10 AM, and it was a raging success! Over 300 tweets were sent back and forth in the short hour. I was the host, and the topic was all about my favorite subject, What is a Copywriter? As the host, I answered the key questions put together by my social media team on this topic. We had some great participants join in and add superb thoughts to the conversation! Our Very First #ContentWritingChat Makes it To #42 Hottest Talked About on Twitter The most exciting part was when we were told by TMobile that we ranked #42 in the USA on Twitter. We had to take a screenshot of that one: Our 1st #ContentWritingChat was a success, trending @ #42 in USA on Twitter! TY, attendees! Special guest next week! pic.twitter.com/AxCgGIIlQe — Express Writers (@ExpWriters) January 19, 2016 Our chat featured writers, content creators and some of the experts who make up a large part of the content writing world. Let’s dive right in on the recap! A copywriter works to build up a business. They work to make a business better from the ground up. Q2: What are the top skills of a good copywriter? #ContentWritingChat pic.twitter.com/OYJmSwAbZf — ContentWritingChat (@writingchat) January 19, 2016 A2: They’re original, have technical skills such as SEO, HTML, CSS, WordPress & know how to be social media savvy. #ContentWritingChat — Anneliese Sparks (@iamanneliese) January 19, 2016 According to Anneliese Sparks, a good copywriter must have tech skills, be savvy and original. We agree. Q3: What are the top factors of “good copy”? #ContentWritingChat pic.twitter.com/jsYxEnfTT4 — ContentWritingChat (@writingchat) January 19, 2016 A3 It’s well written, engaging, and targeted to the right audience/niche. Incorporates SEO (natural, relevant keywords). #ContentWritingChat — Julia McCoy (@JuliaEMcCoy) January 19, 2016 Content that is engaging and targets an audience will pull the people in. Content that is well written will keep them in. Q4: How does online marketing influence copywriting? #ContentWritingChat pic.twitter.com/NrOqEiotSJ — ContentWritingChat (@writingchat) January 19, 2016 Q4. Online marketing + Copywriting = Content Marketing #contentwritingchat — Olivia Dello Buono (@oliviadello) January 19, 2016 Content marketing is the best of both worlds for Olivia. She knows what it is all about and we know that the two often go hand in hand to get to content marketing. Q5 never come out as planed, but here it is now! pic.twitter.com/HaGrkbluh5 — Express Writers (@ExpWriters) January 19, 2016 A5: Social media posts, unique & quality content for websites, optimised content for good SEO @ExpWriters #ContentWritingChat — GML Team (@GMLConsulting) January 19, 2016 Nearly everyone uses it, so it is important that social media content is unique. SEO is equally important because, let’s face it, who doesn’t use Google on a daily basis? Q6: What SEO skills should today’s copywriter have? #ContentWritingChat pic.twitter.com/8TCkgKFNxf — Express Writers (@ExpWriters) January 19, 2016 A6: Ecommerce writers capture long-tail phrases used by audience, then reply to expressed intent #ContentWritingChat https://t.co/7i4HGOnrYf — Michael Stricker (@RadioMS) January 19, 2016 While we know there’s much more to SEO, long tail phrases are the newest way to get the content marketing results that you need for your business. They’re a great place to start. Q8: In which scenario is a professional copywriter is needed? #ContentWritingChat pic.twitter.com/MMwQyEEUte — ContentWritingChat (@writingchat) January 19, 2016 A8: When you want to optimize your content for search and expect the results to grow your business and brand awareness. #ContentWritingChat — Ryan Clutter (@Ryan1SEO) January 19, 2016 Businesses need copywriters because most of them don’t have the skills for online writing. Copywriters provide professional service and great information that a business may not have been able to put out otherwise. You should also consider using a copywriter … A8 When yo’ grammar ain’t perfect. #ContentWritingChat #IHadTo https://t.co/WKO7QrHMH0 — Julia McCoy (@JuliaEMcCoy) January 19, 2016 We are looking forward to seeing all of you next Tuesday at 10AM (Central) on the #ContentWritingChat! Our guest host will be none other than Elena from SEMrush, discussing content strategy tips for the online SEO writer. Join us on Twitter @ExpWriters!

Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat

December 31, 2020January 18, 2016 by Adam Oakley

At Express Writers, we’re thrilled to announce that we’re launching our own Twitter chat this January 2016, #ContentWritingChat. We’re excited to share this opportunity with all of you, and can’t wait to get to work building an awesome community of content writers, business owners, and marketers! Open to all, our first chat is happening Tuesday, January 19, at 10 AM CST / 9 AM EST. Join us and look for the questions to come from our Twitter profile, @ExpWriters, as well as our exclusive Twitter chat handle, @writingchat! Those of you who have used them know that Twitter Chats are an amazing way to connect and interact with fans and Twitter followers. Available in every type of business niche from marketing to sales, Twitter chats allow people to develop a community, promote a brand, and meet like-minded individuals in their industries. So, What’s All the Fuss About Twitter Chats? 4 Key Reasons to Regularly Join One (Besides ContentWritingChat) When you join a Twitter chat, the conversation is focused around a specific hashtag (in our case, # ContentWritingChat). This hashtag allows a wide variety of people to follow and interact with the Twitter chat, which commonly lasts for an hour at a scheduled weekly time. These chats end up creating a lively and varied ongoing conversation around important industry topics. On average, Express Writers joins 20 Twitter chats in a given week. Some of our top favorites are #CMWorld by Content Marketing Institute, #SEMrushchat by SEMrush (I love this one, strong community and great engagement: I’ve seen over 2,000 tweets fly around inside their scheduled Twitter chat hour!), and #bufferchat by Buffer. I’d offer these four key benefits as great reasons you should join a Twitter chat: 1. Enhanced social media presence Social media is everything right now, and Twitter chats are a great way to promote your company’s social media presence. Because Twitter chats are hashtag-centric yet still public, millions of people have access to the conversation. This means that, when you participate actively within the conversation, you have the potential to reach millions of new people all the time. 2. Real-time feedback Want to start a conversation with your Twitter followers? No better way to do it than a Twitter chat. Twitter chats create a dynamic, real-time conversation that can be hugely beneficial for everyone involved. 3. Community If there’s one thing a Twitter chat is great at, it’s fostering community. When people interact in a Twitter chat, they tune in one time each week to interact with everyone else in the group. This creates an environment that’s ripe for connection with like-minded individuals and marketers who can help you become more efficient and knowledgeable. 4. Support Trying to learn new things? Want to become a better content writer or marketer? Joining a Twitter chat is a fantastic place to start. You’ll be in the presence of marketers who are in a similar place in their careers and will learn valuable new skills. Stay Tuned For # ContentWritingChat! Sold on the idea of Twitter chats? Great. Now, it’s time to talk about how to get involved in ours. The first step is to head to Twitter and to follow @writingchat. This will help you stay updated on our chat itself. You can also follow @ExpWriters, as questions will come from both of these accounts. The next step is actually joining the Twitter chat. Even if you’ve never done it before, joining a Twitter chat is incredibly simple. You’ll simply need to head to Twitter and join the conversation by searching the hashtag #ContentWritingChat on Tuesday, January 19 at 10 AM CST. This will take you directly to the conversation room and, from there, you’ll simply need to participate by adding your own comments accompanied by the associated hashtag. 5 Key Reminders to Prep For Joining a Twitter Chat You’ll also need to know how to be a great Twitter chat participant. To do this, you’ll want to follow these tips: 1. Get ready You want to be prepared for your first Twitter chat, right? Right. Before you join the conversation, jot down a few thoughts you’re interested in sharing and, if they’ve been made available (as they will be with our chat) you should review the descriptions or the questions that the host provides. This can help you participate actively and get the most from the Twitter chat. Be sure you know your time zone, so you can be there on time (simple tip but hey, I’ve messed up here before!), and the hashtag (#ContentWritingChat, in our case). 2. Send out a high-volume warning to followers Your followers should know that they can expect to see more tweets than usual from you during the scheduled chat time, so send out a high-volume warning beforehand. This will explain your increased activity and may also draw some of your followers into the chat. 3. Mind Twitter chat etiquette Just like everything else on the web, a Twitter chat comes with its own set of etiquette rules. We created a guide on this for your reference. In short: always use the Q and A format (answer the questions with A and the number the question is, example: A1 “your answer here” A2 “your answer here”, etc.), and the hashtag for the chat, for your answer to properly count. 4. Follow and engage Don’t be shy! A Twitter chat is an awesome place to build your community. Like tweets that you learned from, and follow the people you liked. It will mean return followers and engagement for you! Always respond to retweets and likes, as well. 5. Branch out Branch out to other Twitter chat conversations to build your community. Check out our list of the 25 best Twitter chats every marketer should join. Sneak Peek: Question 1 From Our First Ever Chat Topic, What Is a Copywriter? # ContentWritingChat Interested in a super-exclusive sneak-peak of our upcoming Twitter chat? Check out the first question we’ll be asking our followers during our first … Read more