Twitter content tips - Express Writers

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

June 19, 2024July 28, 2017 by Rachel Moffett

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies. #ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza Join us for #ContentWritingChat on Tuesday, July 25th with @CardozaGab to talk about engagement strategies on Twitter! ? pic.twitter.com/0CTGwqLChS — Express Writers (@ExpWriters) July 18, 2017 Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap! Q1: What is your favorite thing about Twitter? To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say: A1 Twitter exposes you to new: opportunities friendships experiences info perspectives Access to lifelong learning!#ContentWritingChat pic.twitter.com/dzPKQfq2rG — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn. A1: The relationships! You can find like-minded people through hashtags. #contentwritingchat — Netvantage Marketing (@netvantage) July 25, 2017 Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with. A1a: The ability to connect and have valuable convos with those in my industry across the world & share ideas/tips! #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) July 25, 2017 Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world. A1) I love how easy it is to start a direct convo w/ anyone or any brand. My network has vastly expanded b/c of Twitter! #ContentWritingChat pic.twitter.com/WN5t3bdaPx — Jason Schemmel (@JasonSchemmel) July 25, 2017 Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network. A1 Twitter offers access to professional development in real time Twitter chats, and leads to offline relationships #contentwritingchat — Bill Skowronski (@BillSkowronski) July 25, 2017 Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well. A1: It’s INSTANT! News/weather before anyone else has it; connecting w/Tweeps from across the globe. Info @ fingertips!#ContentWritingChat https://t.co/9EZ2c7q0ep — ThinkSEM (@ThinkSEM) July 25, 2017 As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform. A1: The global reach with the ability to build relationships and learn from others around the ? #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 25, 2017 Elizabeth knows the global reach that Twitter gives you access to is pretty powerful. A1: Learning opportunities! I read articles about #writing & social media I wouldn’t have seen otherwise#ContentWritingChat #Twitter — Danielle Bullen Love (@daniellewriter) July 25, 2017 Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise. A1 Twitter allows you to toggle between the personal and professional. Can’t do that on LinkedIn, and it’s tricky on FB. #ContentWritingChat — Ken Gordon (@quickmuse) July 25, 2017 Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook. Q2: What can you do to ensure you’re growing your Twitter account with quality followers? When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips: A2. Have a strategy 1 Purpose 2 Message 3 Goals Define your audience & ENGAGE. Attract quality by offering quality!#ContentWritingChat pic.twitter.com/A63vQWeSCH — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them. A2: Make sure you’re reaching out to/connecting/interacting with the right audience. Quality = activity in this realm.#ContentWritingChat https://t.co/6CsJPLz9X3 — ThinkSEM (@ThinkSEM) July 25, 2017 Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others. A2 Quality is a two-way street, you gotta put in the effort to engage and interact with your followers! #ContentWritingChat pic.twitter.com/xt73E9s1wO — HeyOrca! (@HeyOrca) July 25, 2017 This is advice everyone needs to remember! You have … Read more

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

December 31, 2020March 3, 2017 by Rachel Moffett

You might think Twitter is a dying platform, but we’re about to prove you wrong with our latest #ContentWritingChat. This week, we covered all the best strategies to help you grow your audience and establish a great brand presence on Twitter. If you’re ready to step up your game on Twitter, dive into this recap! #ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell Join us for #ContentWritingChat on Tuesday, February 28th at 10 AM CST with @BeckyShindell from @semrush! pic.twitter.com/RUXJY3pTin — Express Writers (@ExpWriters) February 21, 2017 Our guest host this week was Becky Shindell. She’s a Social Media Manager for one of our favorite tools, SEMrush. Plus, she works behind the scenes on their Twitter chat, #semrushchat. So, it’s no surprise that Becky is pretty knowledgeable on Twitter and we were excited to have her join us and share some of her best advice. Q1: How can a brand determine if Twitter is a worthwhile platform to be on? With all the social media platforms available today, it can be hard to decide which ones are worth your time. If you’re wondering if Twitter is really the right place for your brand to be, we have some advice that will make the decision a little easier. A1. Identify your goals! If your customer service is lacking, Twitter helps & gives your customers direct communication #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 Becky recommends considering the goals you have for your brand. She knows that Twitter is a powerful platform for customer service. That could be a key way that you use it to serve your customers. A1 Rule #1, exist where your audience exists. If your target client/reader demographic hangs out on Twitter, be there! #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) February 28, 2017 Julia knows it’s important to be where your audience is. Find out if they’re spending their time on Twitter and if they are… You need to be there too! A1: Do the research: It’s not only if your audience is there – are they ACTIVE on Twitter? Are they seeking you out? #ContentWritingChat https://t.co/qWM3oyX9x8 — Annaliese Henwood (@MktgInnovator) February 28, 2017 As Annaliese said, make sure your target audience is actually active on the platform. If they’re signed up, but not using it, then it won’t do you any good. You want to make sure your audience is there and already engaged. A1) Through audience & demographic research. Does your core audience have a presence on Twitter? If so, it’s worthwhile. #ContentWritingChat pic.twitter.com/2wR8TNkz0P — Jason Schemmel (@JasonSchemmel) February 28, 2017 Research, research, research! You’re going to have to do a little digging to find out where your audience is most active online, but it’ll pay off in the end. A1. Is your community on Twitter? Is there already a conversation around your niche? Then, yes! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) February 28, 2017 Is your community on Twitter? Is there already a conversation around your niche happening there? If so, Kristen says Twitter is worth your time. A1: Ask if your audience is on Twitter. Your social media plan should be based on where your audience is. #contentwritingchat — Netvantage Marketing (@netvantage) February 28, 2017 If you aren’t sure if your audience is on Twitter, don’t be afraid to ask them. You can create a survey and ask for responses to find out which platforms they’re most active on. As Lexie said, your social media strategy is all about being where your audience is. A1 Twitter isn’t a pay-to-play social channel, so there’s an opportunity to reach a lot of people. Plus, it’s fun! #contentwritingchat — Cristy (@lacristysalinas) February 28, 2017 Another thing to take into consideration is how Twitter actually works. As Cristy said, it’s not a pay-to-play platform like Facebook as become. Twitter is appealing to so many brands for that reason because they don’t worry about a large portion of their followers never seeing their posts. Q2: What types of content perform well on Twitter, thus encouraging clicks and shares? Once you’ve decided to invest your time into using Twitter, you want to make sure you’re posting great content. And we all want clicks and shares, right? These tips will help you create irresistible content your audience will enjoy. A2. Tweets with images perform best, hands down. Esp. ones with original images! Visual content is ? to your strategy #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 As Becky said, great visuals are key to getting your content noticed on Twitter. An eye-catching image will get people to stop as they’re scrolling through their feeds. Create something that’s going to grab their attention and appeal to them if you want to earn those clicks and shares. @writingchat A2 Visuals that captivate with copy that enriches the audiences experience online. #contentwritingchat pic.twitter.com/cPVjAlaE29 — Vishal Rose? (@Vishal_Rose) February 28, 2017 Vishal knows that pairing captivating visuals with amazing copy is the formula for a perfect tweet. A2: Including visuals helps you break through the clutter and drive clicks! Always add photo, gif, or vid to content! #ContentWritingChat pic.twitter.com/sJEqQTcSgt — Jessy Herman (@jessyh2609) February 28, 2017 Jessy said it best when she mentioned a great visual can help you break through the clutter. Social media feeds are busy these days and you need a way to stand out. Photos, GIFs, and videos can help you do that. A2: The good kinds 🙂 i.e. the kind that resonates with YOUR audience. Helpful/relevant/timely/pretty & beneficial!#ContentWritingChat https://t.co/AhRZzbekFU — ThinkSEM (@ThinkSEM) February 28, 2017 It’s also important to consider what resonates with your audience. What works for one brand might not work for you and vice versa. Don’t be afraid to test ideas to see what your audience responds well to and what they aren’t digging. Sarah said to make sure everything is helpful, relevant, timely, pretty, and beneficial. A2 this depends on your audience. Gifs and images help me, but for another brand it might be simply adding snark. #ContentWritingChat pic.twitter.com/XyUkSNrjPG — Cassandra Schwartz … Read more

#ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar

December 31, 2020July 22, 2016 by Rachel Moffett

Did you miss #ContentWritingChat this week? Well, you sure missed one busy chat! This Tuesday, we shared a ton of tips that will help you become a Twitter superstar. Keep reading to learn more! #ContentWritingChat Recap: Twitter 101, How to Build a Following, Write Compelling Posts, & More with Madalyn Sklar Join us for #ContentWritingChat on Tuesday, July 19th at 10 AM CDT with guest host, @MadalynSklar! pic.twitter.com/8sF9FYdWMF — Express Writers (@ExpWriters) July 12, 2016 Our guest host this week was social media guru Madalyn Sklar. Madalyn is the host of the #TwitterSmarter podcast and Twitter chat. She has also been ranked #1 in social media for the Houston, Texas area. Pretty amazing! Be sure to check out Madalyn’s website and her podcast. Q1: What are the best practices for building a following on Twitter? Are you looking to give your following on Twitter a major boost? You just need to keep these tips in mind: A1: Best practices for building a Twitter following: listen, engage, share great content, be consistent, be real. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A1: Being real and transparent is everything on social media and especially on Twitter. You can’t fake it over here. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 What are Madalyn’s tips for landing more Twitter followers? Listen to others, engage with your audience, share great content, be consistent, and be real. If you do these things regularly, you’re sure to see results. Also, make sure you’re always true to yourself. If you aren’t, your audience will see right through you. A1: Think of Twitter as a cocktail party. Talk to people. Connect with them. That’s the mindset to building a following. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn also said to think of Twitter as a cocktail party. Make sure you’re talking to people and connecting with them. That’s a great way to look at it! A1: We would say engagement! Twitter is a great tool to build relationships and converse with your audience & users. #contentwritingchat — MioDatos (@MioDatos) July 19, 2016 A1: Engage, engage & engage! Also share valuable information that your followers want to interact with. #contentwritingchat — Netvantage Marketing (@netvantage) July 19, 2016 Engagement is definitely key if you want to grow your following on Twitter or any social media platform. A1: Follow people, talk to them, participate in chats that appeal to you. Communicate a worthwhile message! #contentwritingchat — Chris Christensen (@christensen143) July 19, 2016 Chris knows participating in Twitter chats is a great way to build your audience. Twitter chats make it easy to connect with others. You don’t have to worry about feeling awkward when jumping into a conversation. A1: Know your audience. Share/write content they want. BUT, more importantly, LISTEN to them. #ContentWritingChat https://t.co/rFXe5RzgEb — ThinkSEM (@ThinkSEM) July 19, 2016 Sarah from ThinkSEM said to get to know your audience and share the content they want. When you give your audience what they’re looking for, you’re giving them a reason to follow you and stick around. Don’t forget to also listen to them as well. What are they saying online? #ContentWritingChat A1: Post useful, interesting content consistently (at least 5x per day) & use 1-2 industry-specific hashtags per tweet. — New Jupiter Media (@NewJupiterMedia) July 19, 2016 Post content that is both useful and interesting to your audience and do so consistently. Don’t forget to select a relevant hashtag or two to expand your reach. A1 Joining #ContentWritingChat and other Twitter chats has been a great way for me to find like-minded followers! — Bill Skowronski (@BillSkowronski) July 19, 2016 A1 If you provide value or solutions to problems, you will build a Twitter following organically. No short cuts! #ContentWritingChat — Bill Skowronski (@BillSkowronski) July 19, 2016 Bill has us all blushing over here! He knows that Twitter chats, including #ContentWritingChat, are a great place to find like-minded followers. He’s also spot on with his advice. If you’re providing valuable content, people will want to follow you. Q2: What makes Twitter chats a must for anyone on Twitter? If you haven’t joined a Twitter chat yet, you’re really missing out! (And you should absolutely be joining #ContentWritingChat.) If you haven’t yet figured out why they’re a must, just read these tweets: A2: Twitter chats are an amazing way to connect with like-minded people and build your tribe. #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 A2: Twitter chats allow you to get educated on a variety of topics and subjects. It’s better than Google! #ContentWritingChat — Madalyn Sklar (@MadalynSklar) July 19, 2016 Madalyn said Twitter chats are an amazing way to connect with like-minded individuals. With so many chats going on these days, it’s easy to find one where your audience is hanging out. She knows they’re also a fantastic way to learn and expand your knowledge. A2: What DOESN’T make them a must?! Perfect place to network, meet new friends, get insight, etc #ContentWritingChat https://t.co/lwGc4NPOSI — ThinkSEM (@ThinkSEM) July 19, 2016 As Sarah said, Twitter chats are the perfect place to network, meet new friends, and get insight from others. A2. Connection. Collaboration. Expertise. I love learning from others and creating great online communities w/ chats! #ContentWritingChat — Bourbon & Honey (@BrittanyBrander) July 19, 2016 Connection, collaboration, and expertise. Great answer from Brittany! A2) They’re fun! Lot’s of like-minded (and not so) participants. You learn and share what you know #ContentWritingChat — Tim Fawkes (@Tim_Fawkes) July 19, 2016 Tim thinks Twitter chats are a lot of fun. He knows they’re a great place to connect, but also to learn and share the knowledge you have. A2: chats are HUGE for genuine relationship building..it brings together like-minded individuals #ContentWritingChat — Brett Pucino (@BPucino) July 19, 2016 Brett said chats are a must for genuine relationship building. A2. A great place to find others to follow, helps show your knowledge on a topic and can help you learn a things too. #contentwritingchat — BrandBlox (@BrandBloxNet) July 19, 2016 … Read more

The Top 10 Ways to Improve Your Tweets and Make Them Awesome

December 31, 2020March 23, 2015 by Adam Oakley

Twitter is an awesome tool that can help you generate more followers, and bring in more clicks and eventual revenue for your business. You know it is powerful, and you want to make sure you are doing things as best as possible, right? Well, I’m here to help you further improve your tweets and Twitter outreach with a few awesome tips. Let’s take a look at what can really help your Twitter account out, getting more engagement and clicks! 10 Ways to Improve Your Tweets There are several great ways to get the most out of your Twitter account, and I am going to look at 10 different ones! 1. Use Your #Hashtags Properly. Hashtags are a great part of Twitter, and can be incredibly powerful. There are many different ways people use hashtags ranging from simple business ones to incredibly powerful hashtag moments. When it comes to Twitter, you need to use your hashtags, and use them well. Many people aren’t entirely sure how to use hashtags, but a great way to approach them is to think of them as SEO for Twitter. What are your top keywords, what do you use in your web content and blogs? Use those words for your hashtags, and start grabbing people’s attention. While you use hashtags as SEO, you should also consider making a few fun ones that are unique to your business. A great illustration of doing this is BioWare’s Twitter account for Dragon Age: Inquisition and their #DAIFanQuisition: This week: Amazing Flemeth cosplay, and fun with digital art! http://t.co/knbbz5rZOS #DAIFanQuisition pic.twitter.com/OMiooa1hk3 — Dragon Age (@dragonage) March 17, 2015 2. Make Your Tweets Short and Fun Instead of Dry and Professional. The one thing with Twitter is that you want to make sure you stay fun and informal, even if your company is more professional. This is because you will find that it is easier to get engagement on Twitter if you are fun, laid back, and still reflect your company than when your tweets are constantly dry and boring. You need to loosen up a bit and just have fun because that is one of the main reasons people love social media, especially Twitter. We get enough professional sounding things through work documents, the news, and other professional settings, but Twitter lets people loosen up and have a fun time. Sassy is currently the new fun, and there do happen to be some hilariously sassy Twitter accounts out there to gain inspiration from: “Shorts weather” is a state of mind. http://t.co/dRLlYabUMb pic.twitter.com/DdCVEHQn4I — Orbitz (@Orbitz) March 16, 2015 Thousand island dressing doesn’t come from 1,000 islands, right? Seems like a lot of islands for one dressing. — Arby’s (@Arbys) March 17, 2015 3. Find the Best Time to Post Your Tweets. A great way to make sure you are using Twitter correctly is to make sure you know the best time to post your various tweets. When it comes to the perfect time, it does depend on your client base because people use social media differently. However, there has been some awesome research done to help companies find an optimal starting point for their tweets and when to post them. It is suggested that you post to Twitter mainly on Mondays through Thursdays before 8PM, as this seems to be when people are more active, and if you post on Fridays (which you should), research says to post before 3PM. While this can help you get started, there are two major things you need to do. One is to make sure you are actually reaching people during those times, and tweak your posting times if you aren’t. Two, you need to make sure you share images because people enjoy images on social media. 4. Make Sure You Optimize Your Twitter Profile. Optimizing your social media profiles is really important no matter what site you use, and it can be pretty powerful for Twitter. There are several great brands out there that optimize their Twitter accounts amazingly with incredible photos, a great bio, and a link to their webpage. This is all very important because it shows that an actual person is using the Twitter account, and that the account is your company’s. A bio can help people know more about your business, and that link sends them directly to your webpage. Never leave any aspect of a Twitter profile empty – always fill in any and all information. 5. Don’t Hesitate to Use Twitter Ads. A great way to use Twitter for more of an impact is to make sure you use Twitter Ads. Some companies might be a bit wary to start using Twitter Ads when they would normally just rely on hash tags, but the ads can really help you get more exposure. In fact, Twitter makes sure that people who would be interested in your company will see the promoted tweet, instead of people who wouldn’t be interested seeing it. You can also grow your followers by promoting your account and increase lead generation with ads. Try it out, and you might just be surprised how many people it brings to your Twitter account and eventually your website. 6. Don’t Be Afraid of Acronyms and Emoticons! You can’t go anywhere on the Internet without seeing many acronyms and emoticons. However, many businesses wonder if this is something they can benefit from or if they should simply stay away. I believe that acronyms and emoticons are perfect to use for your business because it can help you create a connection with your followers. In fact, many people react to a smiley face emoticon as if it were a real face – interesting, no? Learn a few acronyms, and use some great emoticons and test just how well they work. Chances are, you will be able to boost engagement, which can lead to more people coming to your site and purchasing from your company. 7. Use Some Psych 101 When Crafting Your … Read more