twitter strategy - Express Writers

#ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza

June 19, 2024July 28, 2017 by Rachel Moffett

Are you wondering how you can see more Twitter engagement? If so, you aren’t alone! It’s a great platform for sharing content and connecting with your audience, but sometimes it’s hard to actually get noticed. In this week’s #ContentWritingChat, we asked everyone to share their best Twitter engagement strategies so we can all earn more retweets and replies. #ContentWritingChat Recap: Twitter Engagement Strategies with Gabriela Cardoza Join us for #ContentWritingChat on Tuesday, July 25th with @CardozaGab to talk about engagement strategies on Twitter! ? pic.twitter.com/0CTGwqLChS — Express Writers (@ExpWriters) July 18, 2017 Our guest host this Tuesday was Gabriela Cardoza. She’s a personal and corporate brand consultant, which you can learn more about on her site. Gaby has been a participant of #ContentWritingChat for some time now and she sure knows how to stand out in all the chats she joins. She stepped in as our guest host to share Twitter engagement strategies that all of us can put to use! If that sounds like just what you need, keep reading for the recap! Q1: What is your favorite thing about Twitter? To kick off the chat, we posed a very simple question to our participants. We asked them to share their favorite thing about Twitter so we could learn why they love it so much. Wondering what our favorite thing about Twitter is? It’s definitely #ContentWritingChat! Here’s what some others had to say: A1 Twitter exposes you to new: opportunities friendships experiences info perspectives Access to lifelong learning!#ContentWritingChat pic.twitter.com/dzPKQfq2rG — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby likes Twitter because of the all the amazing things it exposes her to. She mentioned that it’s a great platform for finding opportunities, friendships, experiences, information, perspectives, and more chances to learn. A1: The relationships! You can find like-minded people through hashtags. #contentwritingchat — Netvantage Marketing (@netvantage) July 25, 2017 Twitter really is one of the best social media platforms for anyone looking to build relationships. You can do a quick keyword or hashtag search to find like-minded people to connect with. A1a: The ability to connect and have valuable convos with those in my industry across the world & share ideas/tips! #ContentWritingChat — Rebecca Wegscheid (@MarketerRebecca) July 25, 2017 Rebecca likes that Twitter gives you the ability to connect with others and have valuable conversations. It’s allowed her to reach people in her industry, as well as those around the world. A1) I love how easy it is to start a direct convo w/ anyone or any brand. My network has vastly expanded b/c of Twitter! #ContentWritingChat pic.twitter.com/WN5t3bdaPx — Jason Schemmel (@JasonSchemmel) July 25, 2017 Jason loves that Twitter makes it easy to connect with people and brands. People are certainly more open to starting a conversation on the platform, which makes it easier to grow your network. A1 Twitter offers access to professional development in real time Twitter chats, and leads to offline relationships #contentwritingchat — Bill Skowronski (@BillSkowronski) July 25, 2017 Bill knows just how effective Twitter chats can be. He mentioned that they give you access to professional development in real-time. Being present on Twitter can even lead to building offline relationships as well. A1: It’s INSTANT! News/weather before anyone else has it; connecting w/Tweeps from across the globe. Info @ fingertips!#ContentWritingChat https://t.co/9EZ2c7q0ep — ThinkSEM (@ThinkSEM) July 25, 2017 As Sarah said, it’s instant! When you head to Twitter, you can get a variety of news before other platforms are picking up on it. So many people choose to head to Twitter for the latest in breaking news. Sarah also likes having the ability to connect with people across the globe through the platform. A1: The global reach with the ability to build relationships and learn from others around the ? #ContentWritingChat — Elizabeth Greenberg (@BettaBeYou) July 25, 2017 Elizabeth knows the global reach that Twitter gives you access to is pretty powerful. A1: Learning opportunities! I read articles about #writing & social media I wouldn’t have seen otherwise#ContentWritingChat #Twitter — Danielle Bullen Love (@daniellewriter) July 25, 2017 Danielle loves the learning opportunities Twitter has presented her with. She uses it as a tool to find articles on writing and social media that she wouldn’t have discovered otherwise. A1 Twitter allows you to toggle between the personal and professional. Can’t do that on LinkedIn, and it’s tricky on FB. #ContentWritingChat — Ken Gordon (@quickmuse) July 25, 2017 Ken feels Twitter allows you to toggle between personal and professional much more easily than other platforms. He said it doesn’t happen on LinkedIn and it’s tricky to do on Facebook. Q2: What can you do to ensure you’re growing your Twitter account with quality followers? When it comes down to it, a few quality followers will always beat a large following that isn’t engaging. However, that doesn’t mean you shouldn’t put in the work to grow your audience! If you’re wondering how you can reach more people, take a look at these tips: A2. Have a strategy 1 Purpose 2 Message 3 Goals Define your audience & ENGAGE. Attract quality by offering quality!#ContentWritingChat pic.twitter.com/A63vQWeSCH — Gabriela Cardoza (@CardozaGab) July 25, 2017 Gaby said you need to have a strategy in place if you want results. She encourages you to know your purpose, your message, and your goals. You also can’t forget to define who your audience is so you can reach the right people. Once you’ve found your people, make sure you’re engaging with them. A2: Make sure you’re reaching out to/connecting/interacting with the right audience. Quality = activity in this realm.#ContentWritingChat https://t.co/6CsJPLz9X3 — ThinkSEM (@ThinkSEM) July 25, 2017 Sarah’s advice is to make sure you’re reaching out and interacting with the right audience. If you’re going to be on a social media platform, you need to be present by engaging with others. A2 Quality is a two-way street, you gotta put in the effort to engage and interact with your followers! #ContentWritingChat pic.twitter.com/xt73E9s1wO — HeyOrca! (@HeyOrca) July 25, 2017 This is advice everyone needs to remember! You have … Read more

#ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell

December 31, 2020March 3, 2017 by Rachel Moffett

You might think Twitter is a dying platform, but we’re about to prove you wrong with our latest #ContentWritingChat. This week, we covered all the best strategies to help you grow your audience and establish a great brand presence on Twitter. If you’re ready to step up your game on Twitter, dive into this recap! #ContentWritingChat Recap: Twitter Strategies for a Great Brand Presence with Becky Shindell Join us for #ContentWritingChat on Tuesday, February 28th at 10 AM CST with @BeckyShindell from @semrush! pic.twitter.com/RUXJY3pTin — Express Writers (@ExpWriters) February 21, 2017 Our guest host this week was Becky Shindell. She’s a Social Media Manager for one of our favorite tools, SEMrush. Plus, she works behind the scenes on their Twitter chat, #semrushchat. So, it’s no surprise that Becky is pretty knowledgeable on Twitter and we were excited to have her join us and share some of her best advice. Q1: How can a brand determine if Twitter is a worthwhile platform to be on? With all the social media platforms available today, it can be hard to decide which ones are worth your time. If you’re wondering if Twitter is really the right place for your brand to be, we have some advice that will make the decision a little easier. A1. Identify your goals! If your customer service is lacking, Twitter helps & gives your customers direct communication #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 Becky recommends considering the goals you have for your brand. She knows that Twitter is a powerful platform for customer service. That could be a key way that you use it to serve your customers. A1 Rule #1, exist where your audience exists. If your target client/reader demographic hangs out on Twitter, be there! #ContentWritingChat — Julia McCoy ? (@JuliaEMcCoy) February 28, 2017 Julia knows it’s important to be where your audience is. Find out if they’re spending their time on Twitter and if they are… You need to be there too! A1: Do the research: It’s not only if your audience is there – are they ACTIVE on Twitter? Are they seeking you out? #ContentWritingChat https://t.co/qWM3oyX9x8 — Annaliese Henwood (@MktgInnovator) February 28, 2017 As Annaliese said, make sure your target audience is actually active on the platform. If they’re signed up, but not using it, then it won’t do you any good. You want to make sure your audience is there and already engaged. A1) Through audience & demographic research. Does your core audience have a presence on Twitter? If so, it’s worthwhile. #ContentWritingChat pic.twitter.com/2wR8TNkz0P — Jason Schemmel (@JasonSchemmel) February 28, 2017 Research, research, research! You’re going to have to do a little digging to find out where your audience is most active online, but it’ll pay off in the end. A1. Is your community on Twitter? Is there already a conversation around your niche? Then, yes! #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) February 28, 2017 Is your community on Twitter? Is there already a conversation around your niche happening there? If so, Kristen says Twitter is worth your time. A1: Ask if your audience is on Twitter. Your social media plan should be based on where your audience is. #contentwritingchat — Netvantage Marketing (@netvantage) February 28, 2017 If you aren’t sure if your audience is on Twitter, don’t be afraid to ask them. You can create a survey and ask for responses to find out which platforms they’re most active on. As Lexie said, your social media strategy is all about being where your audience is. A1 Twitter isn’t a pay-to-play social channel, so there’s an opportunity to reach a lot of people. Plus, it’s fun! #contentwritingchat — Cristy (@lacristysalinas) February 28, 2017 Another thing to take into consideration is how Twitter actually works. As Cristy said, it’s not a pay-to-play platform like Facebook as become. Twitter is appealing to so many brands for that reason because they don’t worry about a large portion of their followers never seeing their posts. Q2: What types of content perform well on Twitter, thus encouraging clicks and shares? Once you’ve decided to invest your time into using Twitter, you want to make sure you’re posting great content. And we all want clicks and shares, right? These tips will help you create irresistible content your audience will enjoy. A2. Tweets with images perform best, hands down. Esp. ones with original images! Visual content is ? to your strategy #contentwritingchat — Becky (@BeckyShindell) February 28, 2017 As Becky said, great visuals are key to getting your content noticed on Twitter. An eye-catching image will get people to stop as they’re scrolling through their feeds. Create something that’s going to grab their attention and appeal to them if you want to earn those clicks and shares. @writingchat A2 Visuals that captivate with copy that enriches the audiences experience online. #contentwritingchat pic.twitter.com/cPVjAlaE29 — Vishal Rose? (@Vishal_Rose) February 28, 2017 Vishal knows that pairing captivating visuals with amazing copy is the formula for a perfect tweet. A2: Including visuals helps you break through the clutter and drive clicks! Always add photo, gif, or vid to content! #ContentWritingChat pic.twitter.com/sJEqQTcSgt — Jessy Herman (@jessyh2609) February 28, 2017 Jessy said it best when she mentioned a great visual can help you break through the clutter. Social media feeds are busy these days and you need a way to stand out. Photos, GIFs, and videos can help you do that. A2: The good kinds 🙂 i.e. the kind that resonates with YOUR audience. Helpful/relevant/timely/pretty & beneficial!#ContentWritingChat https://t.co/AhRZzbekFU — ThinkSEM (@ThinkSEM) February 28, 2017 It’s also important to consider what resonates with your audience. What works for one brand might not work for you and vice versa. Don’t be afraid to test ideas to see what your audience responds well to and what they aren’t digging. Sarah said to make sure everything is helpful, relevant, timely, pretty, and beneficial. A2 this depends on your audience. Gifs and images help me, but for another brand it might be simply adding snark. #ContentWritingChat pic.twitter.com/XyUkSNrjPG — Cassandra Schwartz … Read more