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Warning: Twitter Character Limits Should Be Seriously Changing Up Soon

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Warning: Twitter Character Limits Should Be Seriously Changing Up Soon

Why does my Twitter character limits hit the max so quickly? For as long as the bird has been on the social media scene, you’ve been asking yourself that question and wishing you had more characters to tell everyone about your day. Twitter could be on the eve of granting your number one Tweet-wish. Twitter Character Limits Removal? Big Changes For The Little Bird Since its inception in 2006, Twitter has been a place for social media recluses to come and spill their feelings in 140-character spurts. The Twitter character limit has remained the same for nearly 10 years and is one social media aspect that has not been moved despite many changes from those other social media sites. In March,10 years after the first tweet was sent, things are slated to change. While many may see the character increase as a good thing, devoted Twitter users are up in arms about the change. The longstanding limit of 140 characters is rumored to be increasing to 10,000 characters right around the time the social media site celebrates the big one-zero. Twitter CEO and Tweet enthusiast, Jack Dorsey, has not officially announced the increase, but has been dropping subtle hints. pic.twitter.com/bc5RwqPcAX — Jack (@jack) January 5, 2016 With Jack spouting things about the character limit imposing restrictions and release little-known information about why we even had to deal with a limit in the first place, it’s left more than a few people sitting with the hope that tweets can become something more than the often cryptic, tiny messages fired to other users. What Increased Twitter Character Limits Mean For Twitter Despite major changes that have been seen in other social media platforms, Twitter has remained steady in the way that if functions at its core. The site has managed to keep limits and dubious amounts of pictures at a minimum. The limits have helped prevent it from becoming the corny site that your grandma (and, admit it, you) use to connect with emotional friends who can’t keep their, seemingly 10 page, sagas off their statuses. The new character limit increase would mean an increase in the way that people can share their feelings and a decrease in the number of texts-as-screenshots pictures would appear on your Twitter feed. Twitter sees the large number of texts being screenshot and shared on Twitter not as a problem, but as a call for help from Twitter users. The dozens tutorials on quickly screenshot-ing your texts for Twitter that can be found online should have been enough for Jack Dorsey and his tweet team to see that there needs to be more options for people to post everything they want to say. The short but sweet bit was a fun act for Twitter to play and a great niche for them to fall into, but it is getting old and Twitter users are demanding more ways to communicate without even knowing they are doing it. What Will Increased Twitter Characters Mean For You? Many of the 974 million Twitter users are upset over the big changes that could be coming to Twitter. The majority of these users are upset and are sending out Tweets just like this one: Just to let everyone know, if @twitter does increase their character limit to 10,000 then I’m out. — Regina (@NotSoEvilRegal) January 19, 2016 Users are upset over the change because, to them, Twitter is a place where creativity is forcibly inspired due to the character limit. Sure, you can post multiple tweets recounting the story of why you and your husband are no longer together, but the character limit really makes you think about what you really need to include in the story. When looking at the increase in character limit, it is a good idea to see all of the benefits that come with more characters on Twitter. You can tell your friends full stories that have enticing headlines, Twitter can become a place to highlight a business’s creation of content and you can easily search for conversations that people have had…without having to worry about looking for their screenshots. The new character limit increase will make Twitter an all-around better social media option. The proposed increase in character limit will likely not change the way that you send little messages to your friends, but it will give you more of an opportunity to include everything that you want to tell them. Silver Linings For Blue Birds Businesses, individuals and marketing experts will all be able to pull big benefits from the plans that are going to change Twitter forever. For years, businesses have had to settle for bite-sized URLS and quick posts about sales that they might be having. The proposed character increase will allow these businesses to tell you all about upcoming sales, events and promotions. They can cram more information into a 10,000-word Tweet than they could with only 140 characters. Remember that screenshot your best friend posted two weeks ago? Remember how she also posted 1,000 tweets since then? If you want to search for the screenshot, you have to remember what the caption of it was. You can’t search by what it actually said because it was a picture. With the new increase, your best friend will be able to post the words directly to Twitter. You can get right on, search for what she said and recall it to remind her how awful she felt when her boy-toy of the month cheated on her.  Some of the biggest benefits will come to marketing experts. For years, businesses have been asking the experts to Tweet long ads and information for them. This has never been a reality, but the increase would allow social media content creators to have all the space that they need to work with to get information out about the best businesses in the world of Twitter. Check out our social media writing and management services!

Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat

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Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat

At Express Writers, we’re thrilled to announce that we’re launching our own Twitter chat this January 2016, #ContentWritingChat. We’re excited to share this opportunity with all of you, and can’t wait to get to work building an awesome community of content writers, business owners, and marketers! Open to all, our first chat is happening Tuesday, January 19, at 10 AM CST / 9 AM EST. Join us and look for the questions to come from our Twitter profile, @ExpWriters, as well as our exclusive Twitter chat handle, @writingchat! Those of you who have used them know that Twitter Chats are an amazing way to connect and interact with fans and Twitter followers. Available in every type of business niche from marketing to sales, Twitter chats allow people to develop a community, promote a brand, and meet like-minded individuals in their industries. So, What’s All the Fuss About Twitter Chats? 4 Key Reasons to Regularly Join One (Besides ContentWritingChat) When you join a Twitter chat, the conversation is focused around a specific hashtag (in our case, # ContentWritingChat). This hashtag allows a wide variety of people to follow and interact with the Twitter chat, which commonly lasts for an hour at a scheduled weekly time. These chats end up creating a lively and varied ongoing conversation around important industry topics. On average, Express Writers joins 20 Twitter chats in a given week. Some of our top favorites are #CMWorld by Content Marketing Institute, #SEMrushchat by SEMrush (I love this one, strong community and great engagement: I’ve seen over 2,000 tweets fly around inside their scheduled Twitter chat hour!), and #bufferchat by Buffer. I’d offer these four key benefits as great reasons you should join a Twitter chat: 1. Enhanced social media presence Social media is everything right now, and Twitter chats are a great way to promote your company’s social media presence. Because Twitter chats are hashtag-centric yet still public, millions of people have access to the conversation. This means that, when you participate actively within the conversation, you have the potential to reach millions of new people all the time. 2. Real-time feedback Want to start a conversation with your Twitter followers? No better way to do it than a Twitter chat. Twitter chats create a dynamic, real-time conversation that can be hugely beneficial for everyone involved. 3. Community If there’s one thing a Twitter chat is great at, it’s fostering community. When people interact in a Twitter chat, they tune in one time each week to interact with everyone else in the group. This creates an environment that’s ripe for connection with like-minded individuals and marketers who can help you become more efficient and knowledgeable. 4. Support Trying to learn new things? Want to become a better content writer or marketer? Joining a Twitter chat is a fantastic place to start. You’ll be in the presence of marketers who are in a similar place in their careers and will learn valuable new skills. Stay Tuned For # ContentWritingChat! Sold on the idea of Twitter chats? Great. Now, it’s time to talk about how to get involved in ours. The first step is to head to Twitter and to follow @writingchat. This will help you stay updated on our chat itself. You can also follow @ExpWriters, as questions will come from both of these accounts. The next step is actually joining the Twitter chat. Even if you’ve never done it before, joining a Twitter chat is incredibly simple. You’ll simply need to head to Twitter and join the conversation by searching the hashtag #ContentWritingChat on Tuesday, January 19 at 10 AM CST. This will take you directly to the conversation room and, from there, you’ll simply need to participate by adding your own comments accompanied by the associated hashtag. 5 Key Reminders to Prep For Joining a Twitter Chat You’ll also need to know how to be a great Twitter chat participant. To do this, you’ll want to follow these tips: 1. Get ready You want to be prepared for your first Twitter chat, right? Right. Before you join the conversation, jot down a few thoughts you’re interested in sharing and, if they’ve been made available (as they will be with our chat) you should review the descriptions or the questions that the host provides. This can help you participate actively and get the most from the Twitter chat. Be sure you know your time zone, so you can be there on time (simple tip but hey, I’ve messed up here before!), and the hashtag (#ContentWritingChat, in our case). 2. Send out a high-volume warning to followers Your followers should know that they can expect to see more tweets than usual from you during the scheduled chat time, so send out a high-volume warning beforehand. This will explain your increased activity and may also draw some of your followers into the chat. 3. Mind Twitter chat etiquette Just like everything else on the web, a Twitter chat comes with its own set of etiquette rules. We created a guide on this for your reference. In short: always use the Q and A format (answer the questions with A and the number the question is, example: A1 “your answer here” A2 “your answer here”, etc.), and the hashtag for the chat, for your answer to properly count. 4. Follow and engage Don’t be shy! A Twitter chat is an awesome place to build your community. Like tweets that you learned from, and follow the people you liked. It will mean return followers and engagement for you! Always respond to retweets and likes, as well. 5. Branch out Branch out to other Twitter chat conversations to build your community. Check out our list of the 25 best Twitter chats every marketer should join. Sneak Peek: Question 1 From Our First Ever Chat Topic, What Is a Copywriter? # ContentWritingChat Interested in a super-exclusive sneak-peak of our upcoming Twitter chat? Check out the first question we’ll be asking our followers during our first … Read more

Say Hello to Twitter Moments: What It Is, & How to Use It

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Say Hello to Twitter Moments: What It Is, & How to Use It

If you’re an avid Twitter user, it’s likely that you noticed a change in the service at the beginning of October. This change goes by a simple name: Moments. And it’s accessed by the lightning bolt “Moments” tab at the top of Twitter now: It’s the next big thing in the Twitter universe. People familiar with Twitter know exactly how expansive the service is – approximately 500 million Tweets cross the site on a daily basis – and it’s impossible to see it all, no matter how often you refresh the screen. What’s more, much of this interaction is specific to Twitter and doesn’t take place anywhere else on the web: Tweet fights between celebrities, conversations between social or political features or, recently, President Obama’s viral tweet inviting young scientist Ahmed Mohamed to the White House after the high school student made a clock that his high school mistook for a bomb and suspended him for three days for. In short – Twitter is a great place to interact with your favorite musicians, leaders and politicians, but it can be tough to gather everything that interests you into a convenient place and, if you slack on interacting with the app for a day, you’re bound to miss important news and events. Fortunately, Twitter moments is here to make that reality go away for good. Currently, Moments is available to US-based Twitter users on Android, iPhone, and Desktop devices. To make the service more accessible, however, a Moment can be shared across all locations, which means that if a person in the US shares a moment, it can be accessed be a user in Europe ahead of the service’s release in those areas. How Twitter Moments Works There are many places to get news online but, unlike many typical news outlets, Twitter Moments blends input from around the Twittersphere into one convenient place – so you can access tweets, videos, GIFs and interviews about a certain topic all in one place. Currently, the Moments pages are assembled by Twitter’s curation team, which pulls content from sites like Buzzfeed, Entertainment Weekly, Mashable and the Washington Post. However, Twitter has announced that Twitter users will be able to curate their own Moments in the coming months, which will allow for more customized sharing and unique and highly viral Moments pages. To check out Moments for yourself, log into Twitter and click the lightning bolt icon at the top of your dashboard. This will open a page full of Moments that are happening or are important right now. These stories update throughout the day as the news rolls in, events take place or new details are added to previously published stories. To make the Moments experience easier for users, the page also features tabs divided into “News,” “Sports,” Entertainment” and “Fun” tabs that users can click on for niche-related news from the last several days. How to Engage with Moments In addition to gathering a ton of important news into one easy-to-access platform, Moments also offers several features that make the platform easy to use and fun to interact with. Click on a moment, for example, and you’re taken to an introduction page with a description of the story. Once you’ve landed on the intro page, swipe right on a mobile device (for info on how to use the service from a desktop platform, check out this tutorial) to read the story, complete with full-bleed photos, videos set to auto-play, Vines, GIFs and anything else the story has to offer. If you want more, tap the screen once for the option to favorite, Tweet or Retweet right from the story’s homepage. When you’re ready to leave, simply swipe up or down to exit the moment and head back to the Moment guide screen. If there’s a rapidly developing story you’re interested in, you have the option of following the moment or even embedding it in your website by clicking a link located at the top of the page. Embedding a Moment into your site is yet another way to stay current on rapidly developing news and to involve others in the one-stop shop that is Twitter Moments. The Reasoning Behind Twitter Moments Since its launch date in 2006, Twitter has been a go-to for news, current events, and gossip. The site has been so powerful, in fact, that it’s been credited as a vehicle for social change and a huge driving force behind events like the Twitter revolution and mass protests in in Moldova or the 2009 Iranian elections, during which people used Twitter to spread news and display their solidarity with the protestors in that area. One of Twitter’s main boons – its impressive speed – is also one of its largest drawbacks. On Twitter, news gets out quickly but it also changes quickly, meaning that users who aren’t literally constantly engaged with the app are going to miss a fair amount of the content that hits their home screen. Moments is an attempt by Twitter to change this. According to many industry experts, by slowing down the pace of the news and grouping important stories into Moments that users can consult after the original stories have broken, Twitter is hoping to make the entire service easier to access for users who aren’t familiar with Twitter. In that same vein, though, Moments has the potential to change how people interact with Twitter and may spell less interaction with live events and more interaction with the Moments pages – topic-based stories, videos, and live news pages displayed in a somewhat static format. Promoted Moments 101: How Moments Applies to Marketers Although the Moments feature is currently ad-free, Twitter is planning to feature Promoted Moments within a few weeks. This means that when Twitter users log into their Twitter dashboard and click on the Moments icon, they’ll see a Promoted Moment in each topic tab. These Promoted Moments will be used by brands for curated tweets. This is projected to work an awful lot … Read more

Google & Twitter Team Up On A New Content Delivery Platform

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Google & Twitter Team Up On A New Content Delivery Platform

Getting content and getting it fast is important in the world of the Internet, isn’t it? When you see an interesting article, you want to click and read without having to wait for several seconds. Facebook knew this way back in May, creating a new content delivery platform called Instant Articles. And now it looks like Google and Twitter are teaming up for something similar. What is this new content delivery platform? And how can you use it for your content? Avengers, Assemble: Google and Twitter Teaming Up for a Content Delivery Platform Back in May, Facebook announced a new content delivery platform called Instant Articles. The plan on Facebook’s part was to offer original content from companies directly on Facebook instead of third party sites. They’ve continued this with the revamp of Notes, creating a powerful long-form content platform. And Google and Twitter did not want to be left out. Recode reports that many Twitter users are noticing that articles load instantaneously now, instead of waiting for a few seconds for it to load. Are you seeing the similarity with Instant Articles? Once you get passed that similarity, you’ll notice a few interesting differences. This isn’t necessarily being hosted directly on Google and Twitter; in fact, both channels want to make this an open source service. This gives several tech companies the opportunity to use this and build on it for their own needs. This is a great opportunity for websites, and since this is based on cached websites instead of an individual content platform, it is open to everyone. And, you won’t lose out on ad revenue either. How is this Going to Compete With Facebook’s Instant Articles? The biggest way Google and Twitter’s new delivery platform is going to compete with Instant Articles is simply that it is open source. Instant Articles is only for Facebook and isn’t available for everyone yet. However, with this platform, every single publisher will benefit. When it comes to using Facebook, Mashable points out that it really is a difficult position for publishers. Instant Articles shows that people need to jump on the Facebook bandwagon or they could lose out. However, it could also get to the point where people rely too heavily on Facebook and forget other channels. This isn’t so with Google and Twitter, which is making this new option immediately attractive to many publishers both large and small. Is This Going to Drastically Changes Online Content Delivery? Thankfully, this new change isn’t going to be a drastic change. It just means that you need to focus heavily on content creation. And really, you should already be focusing on it. Creating excellent content pieces that people will click on is the biggest way that you can take advantage of this excellent opportunity. Content creation is an incredible way to deliver content your clients want to see, providing them with value. This can definitely help you stand out from all of your competitors, making you someone people will trust quicker. 7 Ways to Prepare for Google and Twitter’s Content Delivery Platform When it comes to creating excellent content and preparing to utilize Google and Twitter’s new setup, there are a few things you can do. I am going to take a look and help you create some awesome long-form content pieces that people will click on and love to read ASAP. 1. Prepare to Write More Long-Form Content for Social Media The biggest thing you need to do to prepare for the majority of recent changes, including Google and Twitter, is to make sure you are focusing on long-form content. Long-form content can drastically increase your website traffic, as well as making sure people stay, return, and share. Just take a look at this graph from Wordstream after they began to implement long-form content: When they began to create long-form content, they saw that more readers stayed on their site longer. This is great because it then opens it up to encourage people to go around your site and look at your products and services. Sujan Patel says that long-form content also gives you the ability to reach a wider audience base, helps you to talk about more topics, and helps you generate more leads.  2.Hire Not Only Social Media Managers but Copywriters As Well One of the best ways to prepare and get awesome content is to not only hire social media managers but copywriters as well. This will help you create great content consistently, helping encourage people to click the links on Twitter and read your article. Just imagine what the combined efforts of Google and Twitter with the power of a copywriter can do for your site. You’ll see some absolutely incredible results. Including, but not limited to, people sharing your content, engaging with it, and staying on your site longer. 3. Know How to Tailor Your Content for the Channel You should also know the tone you want to use when it comes to reaching Twitter. You may need to create some great blog pieces that capture that tone, and help you reach out to a wider demographic. It is vital to know, however, the difference between your brand’s voice and the tone you use. Your voice must always stay the same to help promote consistency. Buffer’s Kevan Lee powerfully states that, “Voice is a mission statement. Tone is the application of that mission.” You should already know the voice you want to have for your brand so use it when crafting content. And change up your multitude of tones to reach out to the right audience on Twitter. 4. Keep Up Your Business Site’s Blog With Facebook’s Instant Articles, you might start believing you don’t need to keep up your site’s blog. As I stated earlier, this is exactly what Mashable is afraid of. And you shouldn’t fall into this easy trap. With the new change between Google and Twitter, you will absolutely need to keep up your business’s blog. Don’t neglect it for … Read more

Is Twitter Doing Away With Share Counts on Tweet Buttons?

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Is Twitter Doing Away With Share Counts on Tweet Buttons?

It’s that time again: social media and all the changes! Twitter is up to something again, and no one is entirely sure if this change will be detrimental or just something we can all easily shrug off. It has to do with share counts. It goes along with a lot of the recent changes within the social media world, which means that the channel is moving away from third-party posting sites getting relevant data. Is this something you need to be worried about? Maybe a little, but things are still too new to know for sure. What is this change? What can you expect? And can you even begin to prepare for it now? I am going to delve into this latest story and give you all the info we have at the moment. What’s Twitter Up To Now With Share Counts? Did you quake in your boots when I mentioned Twitter is making a change? Don’t worry; most marketers felt the same way when we heard the news. Social Warfare revealed in their newsletter that the end is near for share counts.   Twitter is going to make a change with their share and follow buttons that keeps data from third-party posting sites. These are sites like Hootsuite, Buffer, and anything else you use to schedule on the channel. However, they aren’t being stingy with the data; they’re simply removing the share numbers that appear next to the buttons. This is going to go into effect in October, and people are wondering just what this means for their blogs. The biggest thing is that your blog button is no longer going to show the counts of how many times it has been shared. When this new change goes into action, it will no longer show that number, meaning no one will know just how often it has been shared. This is really bothering a lot of marketers and for good reason. Let’s say you spent a lot of time on a blog and it went viral. I’m talking 15K shares and you’re beyond excited about it. With the new change, no one will know that your particular viral blog got shared so much; it’ll look just like your other blogs. This means, no share numbers whatsoever. This could be good on one hand, but possibly irksome or even bad on the other. October will show us for sure which one it will be. What We Know About the Change Right Now Unfortunately, we don’t know much about this new change because Twitter hasn’t given us a more in depth look into it. We just know the basics and that no Twitter counts are going to be shown to readers and users. This is also going to impact the follower counts that are shown for the same reason – the number simply won’t be shown. Image Credit: Twitter.com However, companies are noticing that where the biggest impact will be is with smaller publishers instead of larger sites like Mashable. This could be potentially bad for smaller publishers, but we don’t know just how large the impact will be. Should You Run Away Screaming? No! Don’t run away – Twitter is still an important part of your social media strategy. You should still be focusing on using Twitter to the fullest potential, getting the most out of your Twitter content. While waiting is rough work, especially when you’re waiting for a possibly huge change on a social channel, that’s just what you should do right now. Before you start to panic and rethink your use of Twitter, wait to see just what this will mean for your business. And don’t forget to focus on still reaching out to your current audience and working to grow it. How Can You Prep for This Possible Change? It is hard to say just what you can do to prepare for this change until we know more details, but I fully plan on keeping you informed. If you feel this change will be bad, let your voice be heard. Several businesses are already prepping for this, and some have even started the hashtag: #SaveOurShareCounts. Make your voice heard before October hits! As we wait, don’t fret about sharing your content – keep working with it and encouraging clients to share, tweet, and re-tweet. Just because we may no longer have those share counts doesn’t mean people won’t be reading. Keep writing and creating for your clients no matter what. Keep On Tweeting, Keep On Tweeting Take a page out of Dory’s book and just keep swimming, or rather, tweeting. You can also keep an eye out here at Express Writers to see the latest news on the Twitter share counts front. What say you? Do you think this change is terrifying and potentially bad? Or that it might not be something to get too worked up over?

10 Rules to Be A Successful Participant In Your Twitter Chats

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10 Rules to Be A Successful Participant In Your Twitter Chats

Starting around June of this year, I stopped impersonating an ostrich and got my head out of the sand. I finally realized what a Twitter Chat was, how successful they truly are, and how to join one. I was amazed how long these had been going on (we’re talking years for some). Now, in August, Express Writers and my social team (including myself) are active in #bufferchat, #semrushchat, #CMWorld, #LinkedInChat, and just starting to poke our heads into more. We’re also on the brink of creating our own (stay subscribed to our newsletter and we’ll let you know when we do!). Today, I am going to give you a tour into Twitter Chats and help you learn more about these awesome tools, and how you can successfully participate in one. How Do Twitter Chats Work? Twitter Chats have been around for quite some time and have provided awesome connections for businesses and clients. But, before I get into some excellent rules to help you be a successful participant, you probably want a brief rundown of just what a Twitter Chat is. Nicole Miller from Buffer lays out what this is perfectly in her article about Twitter Chats. Basically, a Twitter Chat is a group of Twitter users who get together and chat about a certain topic. One or two people host it and a hashtag is given out for people to use throughout the chat. Sometimes a chat involves the hosts asking questions and receiving answers from participants. Alternatively, a Twitter Chat can involve participants asking questions with the hosts providing answers. Now that you have a brief rundown let’s look at how you can participate and do so successfully. 10 Great Rules to Help You Have an Awesome Twitter Chat Do you want to engage in an awesome Twitter Chat? Well, I’ve compiled some great rules that can help you have an awesome experience. 1. Have Great Twitter Chat Etiquette. Etiquette is a vital part of participating in a Twitter Chat. A lot of basic, in real life etiquette can work well for these. Things such as not talking over the host, letting others get a chance to participate, and respecting the rules will go a long way to making your experience grand. Be sure you know the rules beforehand and always make sure you follow them closely. If you need, have the rules pulled up on your computer for quick access during these chats. 2. Know How to Answer the Questions. When you get the rules for a Twitter Chat, make sure that you know the format for answering or asking questions. Do you use Q1 (Question 1)/A1 (Answer 1) or something else? Whatever is listed, be sure to use it. For example, if I were to ask something like this for a #fantasylitchat: “Q1: Who is the best fantasy author? #fantasylitchat” you could write your answer as such: “A1: JRR Tolkien! #fantasylitchat” 3. Figure Out and Use the Correct Hashtag. As I showed above, my make believe chat has a certain hashtag. All Twitter Chats will have a specific hashtag and you need to use it. This means that you will need to keep your questions or answers short so that you can include it at the end or beginning. This helps to keep track of all the comments people are making and makes it easier for people to connect with each other. It also makes it easier for the host to find your responses and respond themselves. So before you start joining in on a Twitter Chat learn what the hashtag will be. Hashtags are great for so many things, helping to put everything under an easy-to-locate tag. Even when you aren’t doing a Twitter Chat, you should still be using hashtags in your other social postings. 4. Make Sure Your Followers Know You Will be Tweeting More. Along with basic etiquette when participating, you also need to show respect to your followers. Make sure you alert them to your increased tweets an hour or so before you start. And always make sure you inform them just before the chat begins. This gives them the option to mute you during the chat or to follow along. 5. Don’t Overly Promote Yourself in the Chat. Twitter Chats can be used for connecting and networking, but their primary goal is to provide information and knowledge to people. What this means is that you shouldn’t overly promote yourself in the chat. If your business already does something mentioned in the chat, you can say so but don’t “advertise” it. In a way, simply by participating, you’re already promoting yourself. Just engage with people as a regular person, have fun, and take this time to learn awesome new things. You’ll be surprised by how much networking you can get done just by answering or asking questions and not promoting yourself. 6. Proofread Your Answers Well Before Tweeting. Yes, you want to get your tweet out there ASAP so that the hosts can see your answers or questions. However, you don’t want to have a lot of typos. When you engage in a Twitter Chat, make sure that you are proofreading each and every tweet that goes out. This can help boost the likelihood of getting re-tweeted and/or getting responses. Plus, if you make sure there aren’t typos, you’ll look professional and knowledgeable. You might be incredibly smart and know your grammar and spelling, but just a few typos can really damage the way others perceive your business. 7. If You’re Asking a Question, Have What You Want to Ask Ready. Engaging in a chat where you ask the questions is a great chance to have an outline ready. You already know what you want to ask, so why not write it down beforehand? This gives you the ability to know all that you want to ask and to evaluate which questions are the most important to you. This will also ensure you remember what to ask and get the answers you’re … Read more

The Science Behind the Most Successful Social Media Sharers (Infographic)

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The Science Behind the Most Successful Social Media Sharers (Infographic)

In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself! Enjoy, and don’t forget to share and leave us a comment! Full transcript is below. Transcript The Science Behind the Most Successful Social Media Campaigns & Sharers Social Media Shares: Why Do They Matter So Much? 53% of Americans who engage with brands in social media become more loyal to those brands Interesting content is among the top 3 motives for consumers to follow brands on social media The majority of brands measure content success by social shares 47% of B2B marketers cite creating engaging content as their top marketing challenge The 3 Most Re-Tweeted Tweets in History What’s the secret to the sharing power of the top tweets? Let’s take a look at which tweets made it to the most re-tweeted list. Ellen de Generis. 3.3 Million Re-tweets. If only Bradley’s arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 Ellen de Generis breaks Twitter with this iconic tweet. Leverages the “buzz” around the Oscars, making this tweet the most shared in history. Louis Tomlinson. 1.4 Million Re-tweets Always in my heart @Harry_Styles . Yours sincerely, Louis — Louis Tomlinson (@Louis_Tomlinson) October 2, 2011 Louis Tomlinson shows just how a simple, sincere tweet can capture the heart of millions, especially thanks to their passionate fandom. Barack Obama. 700,000 re-tweets Four more years. pic.twitter.com/bAJE6Vom — Barack Obama (@BarackObama) November 7, 2012 Barack Obama’s social media team captured a moment of human emotion and celebration that followers can relate to: and, keep in mind, it’s also news to share. Facebook Posts That Had the Most Shares in History What’s the magic formula for the most shared Facebook posts? Here’s who and what really hit it out of the park on Facebook. PerezHilton.com. “This would have legit traumatized me as a kid! Heck, even now!” 4.4 Million Shares. Post by PerezHilton.com. We love to share videos that make us laugh. Perez Hilton shares this stunt video promoting a horror movie, proving that humor is always a good idea. AMC Theatres. Minions Preview Video. 3.1 Million Shares Post by AMC Theatres. AMC Theatre demonstrated the power of video for Facebook sharing, particularly when tapping into a community of fans who love the brand. WomenWorking.com. “Why We Need Best Friends” Image. 1.7 Million Shares Post by Womenworking.com. Facebook users share posts they relate to, and they think their Facebook friends can relate to. The posts they share are also social currency: to show their friends what they care about and who they are. 5 Techniques For Successful Social Media Campaigns: Inspiration From the Best Brands on Social Here’s how businesses succeed in increasing engagement and promoting shares. include the company logos with the mentions (Autodesk, Whole foods, etc.) Genuine Value. Autodesk shares social content that offers genuine value to its niche target market. Be Personal. Whole Foods Market makes their customer service personal leveraging their local profiles. Authentic Conversation. Kimpton Hotels & Restaurants gets personal, engaging with its guests through real, authentic conversation. Contests. Intuit rolls out a year-long contest that their target market loves to engage with. Transparency. Mars shows a behind the scenes peek of its businesses, offering greater transparency of its business practices and ethics to their intrigued followers. 5 Steps to More Engagement & Shares for Your Content Follow these simple steps to gain a successful social media campaign and inspire more shares for your content. 1. Listen to Your Fans. One of the best ways to increase your engagement is to look at what your fans already like to engage with and duplicate their efforts with your own, unique spin. 2. Post More Photos. 87% of a Facebook page engagement occurs on photo posts. 3. Take Your Own Photos. People engage with authentic, human social media brands. Take your own “candid” photos to show your followers into your world. Don’t be afraid to be personal. 4. Get Your Own Custom URL. When a URL is shortened, it looks less cluttered, making your post more appealing and easier to read. 5. Post Evergreen Content. Evergreen content is timeless. Focus on creating posts that can be shared over a long period of time and still remain relevant. A great way to do this is to create evergreen blogs that can be shared, and re-shared, on social media. References James A. Martin, CIO | http://buff.ly/1NywMSa Amy Porterfield, Social Media Examiner | http://buff.ly/1NywRVY Kevin Lee, Buffer Social | http://buff.ly/1TWDHcU Chanelle Bessette, Fortune | http://buff.ly/1HYEgXq Shea Bennett, Ad Week | http://buff.ly/1LnruJV Jonathan Anker, HLN TV | http://buff.ly/1LnvOsz Business 2 Community | http://buff.ly/1E8sleY

How to Repurpose Your Content Correctly (Infographic)

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How to Repurpose Your Content Correctly (Infographic)

In our infographic below, we’re exploring why you should repurpose content, why Twitter should be a major focus, and six easy ways to repurpose content. Plus, four killer tools you can use. Get started on awesome content re-purposing right away! Don’t forget to share if you’ve found our infographic helpful! How to Repurpose Content: An Infographic Like this infographic? Get more tips from Express Writers. Embed this infographic on your own site Copy and paste this code into your blog post or web page: <br /> <a href=”https://staging.expresswriters.com/how-to-repurpose-your-content-correctly-infographic”><img title=”How” src=”https://staging.expresswriters.com/wp-content/uploads/2015/06/Infographic.jpg” alt=”How” width=”1000″” height=”7007″ /></a><br /> <small>Like this infographic? Get more tips from <a href=”https://staging.expresswriters.com/”>Express Writers</a>.</small> Transcript Why Should You Repurpose Content? Approximately 15% of Americans listen to podcasts of repurposed content, and the number is growing each year. Tweets with visual content get 18% more clicks, 89% more favorites, and 150% more re-tweets. Repurposed content helps make your content more impactful as 67% of people are likely to be convinced by a presentation that includes visuals. An infographic is 30 times more likely to help you get views than an article. Kissmetric’s infographics received an average of 20,859 likes on Facebook. An average of 62% of podcast listeners surveyed have said they are likely to buy something advertised on a podcast. 70% of many major businesses say videos are a highly effective aspect of their content marketing. Why Twitter Should Be A Focus For Your Repurposed Content Studies show that you’ll get the most use out of Twitter if you tweet up to 30x a day, while small business owners do better around 5 tweets/day. (Kevan Lee) A tweet usually has a “life” of 18 minutes. That’s why you want to tweet often: the more you tweet, the more you will see engagement. (Kevan Lee) Link to your blogs and content, often: 50% of all re-tweeted tweets contain links. (Leo Widrich) Re-sharing your content is vital on Twitter: you can get just as many if not more re-tweets on your second, third and fourth posts of the same blog. (Belle Beth Cooper) Use different headlines as you tweet. Your unique second headline can get double the amount of clicks. (Leo Widrich) Going viral is more possible on Twitter than Facebook because of the immediate traction tweets get. Facebook posts have a shelf life of 5 hours. (Leo Widrich) 6 EASY Ways to Repurpose Content Make a Presentation. Turn your blog post into a presentation on SlideShare. Make a few graphics and put them into the program, and you have new, repurposed content. (Kevan Lee) Turn Old Blog Posts Into Guides. Old blog posts provide a lot of excellent content to be repurposed. Assemble the multiple blogs you’ve written on a topic and turn them into an easy-to-access guide with multiple aspects. (Megan Marrs) Use Your Evergreen Content. One of the best types of content to repurpose is evergreen content. This gives you more topics to work with, and helps you create something that will still be worthwhile in the future. (Kevan Lee) Create Infographics from Written Content. Do you have a favorite blog that you want more people to read? Consider chopping it down into short points and putting them in infographic form. (Arnie Kuenn) Host a Podcast Based Off of a Blog Post. Podcasts are a hot commodity right now, and your written content provides some great resources for one (or several). Look at your popular posts and then host a podcast talking more in-depth on them. (Megan Marrs) Turn Your Content into Powerful Videos. Your existing written content can be used as visual in multiple ways, including video. Brand videos made from content you already have can reach more people and bring in new customers. (Salma Jafri) 4 Great Tools For Repurposing Content SlideShare. This is a great tool to add your visual content to, creating a presentation you can give out to your clients. Try it when repurposing your content for maximum audience reach. (Garrett Moon) YouTube. This is the best channel to share your videos on to reach out to a wide audience. When you repurpose written content into videos, always make sure you have a YouTube channel set up for them. (Garrett Moon) Social Media Channels. Every single social media channel offers you the chance to repurpose content whether it is on Twitter, Pinterest, or Instagram. Research different ones to find which will benefit your business the most. (Yael Kochman)  List.ly. Lists are amazing, aren’t they? People love lists, which makes this program excellent to use for your repurposed content. Simply break your content down into a list format, update this program, and share with your audience. (Yael Kochman) Full Reference List Kevan Lee, Buffer | http://buff.ly/1eEKhlQ CityRoom | http://buff.ly/1eEKfdY Wordstream | http://buff.ly/1dclaVS Hubspot | http://buff.ly/1eEKjKv Inc.com, Larry Kim | http://buff.ly/1eEKplj Brafton | http://buff.ly/1eEKwxu Salma Jafri, Search Engine Watch | http://buff.ly/1eEKzt8 Arnie Kuenn, CMI | http://buff.ly/1eEKGVy Coschedule | http://buff.ly/1eEKJR9 Outbrain | http://buff.ly/1eEKKVc  

5 Ways to Correctly Use #Hashtags on Instagram & Twitter

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5 Ways to Correctly Use #Hashtags on Instagram & Twitter

Hashtags are an incredible part of social media. They are what connects people during incredible or tragic moments, bringing the entire world together on social media. They provide excellent opportunities for discussion and are excellent for businesses. However, you might be wondering just how to use them, and use them correctly, on Twitter and Instagram. Let’s take a look at hashtags that will help you create an excellent Twitter or Instagram campaign. Crash Course: How Does A Hashtag Work? Hashtags are becoming vital to any social media campaign, but many people still might not know just what a hashtag is. Here is a quick rundown and reminder: a hashtag is a word or phrase used on social media that follows the pound or number sign (#). This helps to tie posts together with others and makes it easier for clients and readers to browse through the hashtag to find relevant information. This is a great way to index and categorize posts to make it easier for those with an interest in the specific keyword. For example, if you are selling artisanal coffee and want people who aren’t following to see your posts, you can use a hashtag such as #artisanalcoffee or a keyword that you use more often on your site. This will help connect you, and broaden your reach. Why Should You Use Hashtags? I briefly stated a benefit of hashtags in my example above. You need hashtags because they help direct people to your posts if they are not within your network. Let’s say you are a company that sells your product worldwide; you may have a few local customers, but how can you connect with someone in England, Australia, or America? Simple answer: hashtags. In addition to broadening your range and reaching out to more customers, you can also use hashtags as a way to engage with your clients, potential clients, and industry leaders. In fact, researchers find that tweets that utilize hashtags get two times the amount of engagement as a regular, non-hashtag tweet; interesting! The biggest thing about social media is being social, and you can do just that with hashtags directed at being social. I am going to take a more in depth look at this to show you just how you can correctly use your hashtags, especially when it comes to Twitter and Instagram. Companies That Should Be Using Twitter or Instagram Twitter is a great social channel for many businesses to use because it can connect you with a broader range of individuals. It can also provide you with the chance to host online chats, which I will discuss later. Twitter is a great social channel for small businesses and is also a great tool that B2Bs can use. Now, when it comes to Instagram, it is important to sit down and think about what your company does. If you don’t have much visually driven content and don’t focus on it too much, then Instagram is not for you. However, if you do have visually driven content or product, Instagram is perfect. If you are looking for some tips on how to use Instagram for your business, Social Media Examiner gives some excellent points to guide you in the right direction! How To Correctly Hashtag Your Content on Instagram and Twitter Now that I’ve taken you on a crash course reminder on hashtags, their importance, and if you should use Twitter and Instagram, I am going to help you learn how to use them. Remember, when it comes to social media and hashtags, you will need to tweak and grow to find the best ones for you. Let’s take a look at a few ways you can correctly, and awesomely use hashtags. Use Weekly AMAs or Hashtag Chats. Many businesses use something known as an AMA or an Ask Me Anything. Ask Me Anything is a really popular concept for many celebrities and users on Reddit, but it is slowly catching on for many businesses on other social channels. Most of the time, a business will adapt it into a chat instead of using AMA, but the concept is the same and helps develop communication and dialogue. A great example of a business chat is that of SEMRush’s #semrushchat that they hold to talk about various concepts. They discuss various questions with their readers and followers and then post the discussions on their blog. This is a great way to answer some of the common and current buzzing questions clients have while also creating excellent blog material. Create Unique Hashtags. This is a perfect way to get your posts to stand out while directing people to your accounts and site. You will need to use trendy hashtags that will get noticed, but throwing in a unique hashtag created by you will help put all of your posts in an easy to find spot. It can also help when people start discussing things with you, using that hashtag instead. This will direct more people to the discussion, and eventually direct people to your Twitter account, or website. In addition, a unique hashtag can also help you keep your business related photos in one spot on Instagram, giving people the chance to see all photos you’ve posted throughout your whole Instagram usage. Follow Specific Hashtags to See More Discussion. When you are using Twitter, it is a good idea to make sure you follow specific hashtags to see discussions and anything your clients might be talking about. This is especially necessary if you create your own hashtag to get people involved in discussions. It won’t work if you don’t keep tabs on it to talk with clients. The best way to follow specific hashtags is to utilize social media tools such as Hootsuite, Tweetdeck, or others that allow you to create columns for certain keywords and phrases. Utilize Trending Hashtags for Easy Advertising. No matter if you are on Twitter or Instagram, using trending hashtags for advertising is a great method. Most of … Read more

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