Warning: Twitter Character Limits Should Be Seriously Changing Up Soon

Warning: Twitter Character Limits Should Be Seriously Changing Up Soon

Why does my Twitter character limits hit the max so quickly? For as long as the bird has been on the social media scene, you’ve been asking yourself that question and wishing you had more characters to tell everyone about your day.

Twitter could be on the eve of granting your number one Tweet-wish.

twitter character limits

Twitter Character Limits Removal? Big Changes For The Little Bird

Since its inception in 2006, Twitter has been a place for social media recluses to come and spill their feelings in 140-character spurts. The Twitter character limit has remained the same for nearly 10 years and is one social media aspect that has not been moved despite many changes from those other social media sites. In March,10 years after the first tweet was sent, things are slated to change. While many may see the character increase as a good thing, devoted Twitter users are up in arms about the change.

The longstanding limit of 140 characters is rumored to be increasing to 10,000 characters right around the time the social media site celebrates the big one-zero.

Twitter CEO and Tweet enthusiast, Jack Dorsey, has not officially announced the increase, but has been dropping subtle hints.

With Jack spouting things about the character limit imposing restrictions and release little-known information about why we even had to deal with a limit in the first place, it’s left more than a few people sitting with the hope that tweets can become something more than the often cryptic, tiny messages fired to other users.

What Increased Twitter Character Limits Mean For Twitter

Despite major changes that have been seen in other social media platforms, Twitter has remained steady in the way that if functions at its core. The site has managed to keep limits and dubious amounts of pictures at a minimum. The limits have helped prevent it from becoming the corny site that your grandma (and, admit it, you) use to connect with emotional friends who can’t keep their, seemingly 10 page, sagas off their statuses. The new character limit increase would mean an increase in the way that people can share their feelings and a decrease in the number of texts-as-screenshots pictures would appear on your Twitter feed. Twitter sees the large number of texts being screenshot and shared on Twitter not as a problem, but as a call for help from Twitter users. The dozens tutorials on quickly screenshot-ing your texts for Twitter that can be found online should have been enough for Jack Dorsey and his tweet team to see that there needs to be more options for people to post everything they want to say. The short but sweet bit was a fun act for Twitter to play and a great niche for them to fall into, but it is getting old and Twitter users are demanding more ways to communicate without even knowing they are doing it.

What Will Increased Twitter Characters Mean For You?

Many of the 974 million Twitter users are upset over the big changes that could be coming to Twitter. The majority of these users are upset and are sending out Tweets just like this one:

Users are upset over the change because, to them, Twitter is a place where creativity is forcibly inspired due to the character limit. Sure, you can post multiple tweets recounting the story of why you and your husband are no longer together, but the character limit really makes you think about what you really need to include in the story.

When looking at the increase in character limit, it is a good idea to see all of the benefits that come with more characters on Twitter. You can tell your friends full stories that have enticing headlines, Twitter can become a place to highlight a business’s creation of content and you can easily search for conversations that people have had…without having to worry about looking for their screenshots. The new character limit increase will make Twitter an all-around better social media option.

The proposed increase in character limit will likely not change the way that you send little messages to your friends, but it will give you more of an opportunity to include everything that you want to tell them.

Silver Linings For Blue Birds

Businesses, individuals and marketing experts will all be able to pull big benefits from the plans that are going to change Twitter forever.

For years, businesses have had to settle for bite-sized URLS and quick posts about sales that they might be having. The proposed character increase will allow these businesses to tell you all about upcoming sales, events and promotions. They can cram more information into a 10,000-word Tweet than they could with only 140 characters.

Remember that screenshot your best friend posted two weeks ago? Remember how she also posted 1,000 tweets since then? If you want to search for the screenshot, you have to remember what the caption of it was. You can’t search by what it actually said because it was a picture. With the new increase, your best friend will be able to post the words directly to Twitter. You can get right on, search for what she said and recall it to remind her how awful she felt when her boy-toy of the month cheated on her. 

Some of the biggest benefits will come to marketing experts. For years, businesses have been asking the experts to Tweet long ads and information for them. This has never been a reality, but the increase would allow social media content creators to have all the space that they need to work with to get information out about the best businesses in the world of Twitter.

Check out our social media writing and management services!

Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat

Express Writers Launches #ContentWritingChat, Our First Ever Twitter Chat

At Express Writers, we’re thrilled to announce that we’re launching our own Twitter chat this January 2016, #ContentWritingChat. We’re excited to share this opportunity with all of you, and can’t wait to get to work building an awesome community of content writers, business owners, and marketers! Open to all, our first chat is happening Tuesday, January 19, at 10 AM CST / 9 AM EST. Join us and look for the questions to come from our Twitter profile, @ExpWriters, as well as our exclusive Twitter chat handle, @writingchat!

Those of you who have used them know that Twitter Chats are an amazing way to connect and interact with fans and Twitter followers. Available in every type of business niche from marketing to sales, Twitter chats allow people to develop a community, promote a brand, and meet like-minded individuals in their industries.

#ContentWritingChat twitter chat

So, What’s All the Fuss About Twitter Chats? 4 Key Reasons to Regularly Join One (Besides ContentWritingChat)

When you join a Twitter chat, the conversation is focused around a specific hashtag (in our case, # ContentWritingChat). This hashtag allows a wide variety of people to follow and interact with the Twitter chat, which commonly lasts for an hour at a scheduled weekly time. These chats end up creating a lively and varied ongoing conversation around important industry topics.

On average, Express Writers joins 20 Twitter chats in a given week. Some of our top favorites are #CMWorld by Content Marketing Institute, #SEMrushchat by SEMrush (I love this one, strong community and great engagement: I’ve seen over 2,000 tweets fly around inside their scheduled Twitter chat hour!), and #bufferchat by Buffer.

I’d offer these four key benefits as great reasons you should join a Twitter chat:

1. Enhanced social media presence

Social media is everything right now, and Twitter chats are a great way to promote your company’s social media presence. Because Twitter chats are hashtag-centric yet still public, millions of people have access to the conversation. This means that, when you participate actively within the conversation, you have the potential to reach millions of new people all the time.

2. Real-time feedback

Want to start a conversation with your Twitter followers? No better way to do it than a Twitter chat. Twitter chats create a dynamic, real-time conversation that can be hugely beneficial for everyone involved.

3. Community

If there’s one thing a Twitter chat is great at, it’s fostering community. When people interact in a Twitter chat, they tune in one time each week to interact with everyone else in the group. This creates an environment that’s ripe for connection with like-minded individuals and marketers who can help you become more efficient and knowledgeable.

4. Support

Trying to learn new things? Want to become a better content writer or marketer? Joining a Twitter chat is a fantastic place to start. You’ll be in the presence of marketers who are in a similar place in their careers and will learn valuable new skills.

Stay Tuned For # ContentWritingChat!

Sold on the idea of Twitter chats? Great. Now, it’s time to talk about how to get involved in ours. The first step is to head to Twitter and to follow @writingchat. This will help you stay updated on our chat itself. You can also follow @ExpWriters, as questions will come from both of these accounts. The next step is actually joining the Twitter chat.

Even if you’ve never done it before, joining a Twitter chat is incredibly simple. You’ll simply need to head to Twitter and join the conversation by searching the hashtag #ContentWritingChat on Tuesday, January 19 at 10 AM CST. This will take you directly to the conversation room and, from there, you’ll simply need to participate by adding your own comments accompanied by the associated hashtag.

5 Key Reminders to Prep For Joining a Twitter Chat

You’ll also need to know how to be a great Twitter chat participant.

To do this, you’ll want to follow these tips:

1. Get ready

You want to be prepared for your first Twitter chat, right? Right. Before you join the conversation, jot down a few thoughts you’re interested in sharing and, if they’ve been made available (as they will be with our chat) you should review the descriptions or the questions that the host provides. This can help you participate actively and get the most from the Twitter chat. Be sure you know your time zone, so you can be there on time (simple tip but hey, I’ve messed up here before!), and the hashtag (#ContentWritingChat, in our case).

2. Send out a high-volume warning to followers

Your followers should know that they can expect to see more tweets than usual from you during the scheduled chat time, so send out a high-volume warning beforehand. This will explain your increased activity and may also draw some of your followers into the chat.

3. Mind Twitter chat etiquette

Just like everything else on the web, a Twitter chat comes with its own set of etiquette rules. We created a guide on this for your reference. In short: always use the Q and A format (answer the questions with A and the number the question is, example: A1 “your answer here” A2 “your answer here”, etc.), and the hashtag for the chat, for your answer to properly count.

4. Follow and engage

Don’t be shy! A Twitter chat is an awesome place to build your community. Like tweets that you learned from, and follow the people you liked. It will mean return followers and engagement for you! Always respond to retweets and likes, as well.

5. Branch out

Branch out to other Twitter chat conversations to build your community. Check out our list of the 25 best Twitter chats every marketer should join.

Sneak Peek: Question 1 From Our First Ever Chat Topic, What Is a Copywriter? # ContentWritingChat

Interested in a super-exclusive sneak-peak of our upcoming Twitter chat?

Check out the first question we’ll be asking our followers during our first ever Twitter chat this Tuesday:

twitter chat q1

 

You can expect many other great topics to come, but this is where we plan to get the conversation started, so be prepared to get excited about content writing.

Our Host & Moderator

In terms of hosting, our inaugural Twitter chat will be hosted by me. Since 2011, I’ve built my copywriting agency, Express Writers, from a small team to a leader in the copywriting agency industry with more than 60 advanced copywriters and editors. I’ve also been an online copywriter myself for five years, and write for Search Engine Journal, Content Marketing Institute, Problogger, to name a few places. I’m excited to share some of what I’ve learned about copywriting with you. Be sure to follow me on Twitter.

Our capable Social Media Specialist, Marko, will be moderating the chat. He has a degree in Psychology and is a college student going for his Master’s. He has worked in Internet marketing and social media for several years. Follow Marko on Twitter.

In the future, we will be featuring guest hosts in the realms of SEO, copywriting, and more. So, if you’re a content writing enthusiast with some valuable information to share, you could be one of them!

Open Invitation!

Are you interested in being on our Twitter chat as a guest host? Email julia@expresswriters.com directly with your favorite topic(s) to talk about in the areas of marketing, writing, and entrepreneurship, for potential scheduling!

You can also drop us a comment below to let us know of topics you’d love to see addressed by our team.

See you Tuesday @ 10 am CST! 

Say Hello to Twitter Moments: What It Is, & How to Use It

Say Hello to Twitter Moments: What It Is, & How to Use It

If you’re an avid Twitter user, it’s likely that you noticed a change in the service at the beginning of October. This change goes by a simple name: Moments. And it’s accessed by the lightning bolt “Moments” tab at the top of Twitter now:
twitter moments
It’s the next big thing in the Twitter universe.
People familiar with Twitter know exactly how expansive the service is – approximately 500 million Tweets cross the site on a daily basis – and it’s impossible to see it all, no matter how often you refresh the screen.
What’s more, much of this interaction is specific to Twitter and doesn’t take place anywhere else on the web: Tweet fights between celebrities, conversations between social or political features or, recently, President Obama’s viral tweet inviting young scientist Ahmed Mohamed to the White House after the high school student made a clock that his high school mistook for a bomb and suspended him for three days for.
In short – Twitter is a great place to interact with your favorite musicians, leaders and politicians, but it can be tough to gather everything that interests you into a convenient place and, if you slack on interacting with the app for a day, you’re bound to miss important news and events. Fortunately, Twitter moments is here to make that reality go away for good.
Currently, Moments is available to US-based Twitter users on Android, iPhone, and Desktop devices. To make the service more accessible, however, a Moment can be shared across all locations, which means that if a person in the US shares a moment, it can be accessed be a user in Europe ahead of the service’s release in those areas.
Twitter Moments Debut

How Twitter Moments Works

There are many places to get news online but, unlike many typical news outlets, Twitter Moments blends input from around the Twittersphere into one convenient place – so you can access tweets, videos, GIFs and interviews about a certain topic all in one place.
Currently, the Moments pages are assembled by Twitter’s curation team, which pulls content from sites like Buzzfeed, Entertainment Weekly, Mashable and the Washington Post. However, Twitter has announced that Twitter users will be able to curate their own Moments in the coming months, which will allow for more customized sharing and unique and highly viral Moments pages.
To check out Moments for yourself, log into Twitter and click the lightning bolt icon at the top of your dashboard.

Moments Icon screenshot
This will open a page full of Moments that are happening or are important right now.
Twitter Moments Screenshot
These stories update throughout the day as the news rolls in, events take place or new details are added to previously published stories. To make the Moments experience easier for users, the page also features tabs divided into “News,” “Sports,” Entertainment” and “Fun” tabs that users can click on for niche-related news from the last several days.

How to Engage with Moments

In addition to gathering a ton of important news into one easy-to-access platform, Moments also offers several features that make the platform easy to use and fun to interact with. Click on a moment, for example, and you’re taken to an introduction page with a description of the story.

Pug Life Screenshot
Once you’ve landed on the intro page, swipe right on a mobile device (for info on how to use the service from a desktop platform, check out this tutorial) to read the story, complete with full-bleed photos, videos set to auto-play, Vines, GIFs and anything else the story has to offer.
If you want more, tap the screen once for the option to favorite, Tweet or Retweet right from the story’s homepage. When you’re ready to leave, simply swipe up or down to exit the moment and head back to the Moment guide screen.
If there’s a rapidly developing story you’re interested in, you have the option of following the moment or even embedding it in your website by clicking a link located at the top of the page.
Embedding a Moment into your site is yet another way to stay current on rapidly developing news and to involve others in the one-stop shop that is Twitter Moments.

The Reasoning Behind Twitter Moments

Since its launch date in 2006, Twitter has been a go-to for news, current events, and gossip. The site has been so powerful, in fact, that it’s been credited as a vehicle for social change and a huge driving force behind events like the Twitter revolution and mass protests in in Moldova or the 2009 Iranian elections, during which people used Twitter to spread news and display their solidarity with the protestors in that area.
One of Twitter’s main boons – its impressive speed – is also one of its largest drawbacks. On Twitter, news gets out quickly but it also changes quickly, meaning that users who aren’t literally constantly engaged with the app are going to miss a fair amount of the content that hits their home screen. Moments is an attempt by Twitter to change this.
According to many industry experts, by slowing down the pace of the news and grouping important stories into Moments that users can consult after the original stories have broken, Twitter is hoping to make the entire service easier to access for users who aren’t familiar with Twitter.
In that same vein, though, Moments has the potential to change how people interact with Twitter and may spell less interaction with live events and more interaction with the Moments pages – topic-based stories, videos, and live news pages displayed in a somewhat static format.

Promoted Moments 101: How Moments Applies to Marketers

Although the Moments feature is currently ad-free, Twitter is planning to feature Promoted Moments within a few weeks. This means that when Twitter users log into their Twitter dashboard and click on the Moments icon, they’ll see a Promoted Moment in each topic tab. These Promoted Moments will be used by brands for curated tweets. This is projected to work an awful lot like sponsored hashtags or promoted trends work right now in that it will be another way for advertisers to target specific audiences and promote certain events.
This, in turn, opens up a new avenue for advertisers as a whole. If a company has enough content to fill a 24-hour Moments slot, the service can prove to be a valuable way for them to consolidate releases, updates and news events into an easily accessed Moment for their fans to find.
Additionally, the rich, image-based presentation is something that Twitter has historically lacked. That said, its introduction promises to be a more user-friendly way to engage with Twitter and has the potential to draw new users to the service and, consequently, to the advertisers’ content. Plus, since we already know that visual content is a powerful tool for marketers, Moments’ vine-based presentation offers an exciting, visual, evocative, emotional presentation that can communicate clear messages to consumers and grab attention more quickly than text-based advertisements.
Specifically, this platform opens up an avenue for advertisers to tell stories in a brave new way. Historically, Twitter users scanned through a tweet feed at mach-10 speed, zooming right past many Tweets that may have been perfectly interesting or engaging. In the Moments platform, however, videos are set to auto-play, which means that users may be more compelled to stop to catch the intro of a video they find interesting. This plays back into the fact that the entire Moments platform is designed to encourage users and marketers alike to slow down, to treat the service more like an Instagram feed and to spend time scanning each piece and interacting with the ones they find interesting, exciting or compelling.

The Future of Twitter Moments

While there’s no telling exactly what moments will look like or how popular the service will be just yet, it seems promising and many users and marketers are excited about it. Heck – even MC Hammer has endorsed the service and that pretty much means the sky is the limit, right?
MC Hammer Moments Endorsement Screenshot
Jokes aside, the likes of Brian Kelly are already calling Twitter Moments the “largest newsroom in the world” and he might just be right. Twitter has always possessed a huge amount of power to dispel information in a rapid, effective, viral way, and many marketers and users believe that Twitter Moments has the potential to revolutionize the service and propel Twitter into a new phase of business.
For now, we can only speculate about the what the future of Moments holds. Until it all pans out, though, I’ll tell you this: Moments is a great way for Twitter to fulfill user need for beautiful, image-dense displays while also staying true to its original mission of quick, accessible information for all users, everywhere.
For awesome social content services, don’t forget to check out our Content Shop.

Google & Twitter Team Up On A New Content Delivery Platform

Google & Twitter Team Up On A New Content Delivery Platform

Getting content and getting it fast is important in the world of the Internet, isn’t it?
When you see an interesting article, you want to click and read without having to wait for several seconds.
Facebook knew this way back in May, creating a new content delivery platform called Instant Articles. And now it looks like Google and Twitter are teaming up for something similar.
What is this new content delivery platform? And how can you use it for your content?
Google & Twitter content delivery platform

Avengers, Assemble: Google and Twitter Teaming Up for a Content Delivery Platform

Back in May, Facebook announced a new content delivery platform called Instant Articles. The plan on Facebook’s part was to offer original content from companies directly on Facebook instead of third party sites.
They’ve continued this with the revamp of Notes, creating a powerful long-form content platform.
And Google and Twitter did not want to be left out.
Recode reports that many Twitter users are noticing that articles load instantaneously now, instead of waiting for a few seconds for it to load. Are you seeing the similarity with Instant Articles?
Once you get passed that similarity, you’ll notice a few interesting differences.
This isn’t necessarily being hosted directly on Google and Twitter; in fact, both channels want to make this an open source service. This gives several tech companies the opportunity to use this and build on it for their own needs.
This is a great opportunity for websites, and since this is based on cached websites instead of an individual content platform, it is open to everyone. And, you won’t lose out on ad revenue either.

How is this Going to Compete With Facebook’s Instant Articles?

The biggest way Google and Twitter’s new delivery platform is going to compete with Instant Articles is simply that it is open source.
Instant Articles is only for Facebook and isn’t available for everyone yet. However, with this platform, every single publisher will benefit.
When it comes to using Facebook, Mashable points out that it really is a difficult position for publishers. Instant Articles shows that people need to jump on the Facebook bandwagon or they could lose out.
However, it could also get to the point where people rely too heavily on Facebook and forget other channels.
This isn’t so with Google and Twitter, which is making this new option immediately attractive to many publishers both large and small.

Is This Going to Drastically Changes Online Content Delivery?

Thankfully, this new change isn’t going to be a drastic change. It just means that you need to focus heavily on content creation.
And really, you should already be focusing on it.
Creating excellent content pieces that people will click on is the biggest way that you can take advantage of this excellent opportunity.
Content creation is an incredible way to deliver content your clients want to see, providing them with value. This can definitely help you stand out from all of your competitors, making you someone people will trust quicker.

7 Ways to Prepare for Google and Twitter’s Content Delivery Platform

When it comes to creating excellent content and preparing to utilize Google and Twitter’s new setup, there are a few things you can do.
I am going to take a look and help you create some awesome long-form content pieces that people will click on and love to read ASAP.

1. Prepare to Write More Long-Form Content for Social Media

The biggest thing you need to do to prepare for the majority of recent changes, including Google and Twitter, is to make sure you are focusing on long-form content.
Long-form content can drastically increase your website traffic, as well as making sure people stay, return, and share. Just take a look at this graph from Wordstream after they began to implement long-form content:

wordstream graph

Image Credit: Wordstream

When they began to create long-form content, they saw that more readers stayed on their site longer. This is great because it then opens it up to encourage people to go around your site and look at your products and services.
Sujan Patel says that long-form content also gives you the ability to reach a wider audience base, helps you to talk about more topics, and helps you generate more leads.

 2.Hire Not Only Social Media Managers but Copywriters As Well

One of the best ways to prepare and get awesome content is to not only hire social media managers but copywriters as well.
This will help you create great content consistently, helping encourage people to click the links on Twitter and read your article.
Just imagine what the combined efforts of Google and Twitter with the power of a copywriter can do for your site. You’ll see some absolutely incredible results. Including, but not limited to, people sharing your content, engaging with it, and staying on your site longer.

3. Know How to Tailor Your Content for the Channel

You should also know the tone you want to use when it comes to reaching Twitter. You may need to create some great blog pieces that capture that tone, and help you reach out to a wider demographic.
It is vital to know, however, the difference between your brand’s voice and the tone you use. Your voice must always stay the same to help promote consistency.
Buffer’s Kevan Lee powerfully states that, “Voice is a mission statement. Tone is the application of that mission.”
You should already know the voice you want to have for your brand so use it when crafting content. And change up your multitude of tones to reach out to the right audience on Twitter.

4. Keep Up Your Business Site’s Blog

With Facebook’s Instant Articles, you might start believing you don’t need to keep up your site’s blog.
As I stated earlier, this is exactly what Mashable is afraid of. And you shouldn’t fall into this easy trap.
With the new change between Google and Twitter, you will absolutely need to keep up your business’s blog.
Don’t neglect it for other content delivery platforms because you could end up losing out on a lot more than you may realize at first.

5. Get Ready to Produce Original Content on the Majority of Social Platforms

More than ever we are seeing just how important original content is in the realm of social media.
There are multiple places that are requiring original content from Facebook to YouTube, and many sites like Upworthy are making sure they’re producing it.
In fact, research is already showing just how important original content is on platforms like Facebook. Native videos on Facebook do significantly better than those shared from third parties.
What’s the breakdown of how well these videos do? The videos end up reaching two times more people, getting shared three times more than third party videos, and receive seven times more comments.
Getting original content is not difficult, and when you focus on it, you will start to notice that more people are willing to engage and share.

6. Up Your Twitter Content Game with Powerful Tweets

The other big thing you should focus on with this new setup is convincing people to click your links and get to your page.
There are several awesome ways to do this, but a really great way is utilizing images.
Buffer takes a look at the power of images on Twitter, showing that tweets with photos get 18 percent more clicks, as well as 89 percent more favorites.
What about re-tweets? Tweets with images were re-tweeted 159 percent more for Buffer. Incredible, no?

7. Use Your Hashtags to Bring in More Readers and Viewers

You should also make sure you are hashtagging correctly. It can be super easy to hashtag a tweet to death trying to reach everyone you possibly can, but that doesn’t work well anymore.
Linchpin SEO did a study showing that tweets that utilize two hashtags saw a 21 percent increase in engagement. And tweets with more than two? The engagement numbers actually dropped by 17 percent.
Original, Powerful Content is More Important Than Ever
With all of these great advances in long-form content publication, you need to start creating awesome long-form content.
You need to ensure you are focusing on creating original content consistently to not only work with Facebook but also with Google and Twitter.

Conclusion

It’s always a good time to focus on the quality and consistent production of your content, and now that Twitter’s doing away with character limits, time to focus on long-form, high quality content even more! Express Writers can provide you with the exact type of long-form content you need to see awesome results.
What do you think about all this? Share in the comments!

Is Twitter Doing Away With Share Counts on Tweet Buttons?

Is Twitter Doing Away With Share Counts on Tweet Buttons?

It’s that time again: social media and all the changes!

Twitter is up to something again, and no one is entirely sure if this change will be detrimental or just something we can all easily shrug off. It has to do with share counts.

It goes along with a lot of the recent changes within the social media world, which means that the channel is moving away from third-party posting sites getting relevant data.

Is this something you need to be worried about? Maybe a little, but things are still too new to know for sure.

What is this change? What can you expect? And can you even begin to prepare for it now?

I am going to delve into this latest story and give you all the info we have at the moment.

Twitter Share Counts

What’s Twitter Up To Now With Share Counts?

Did you quake in your boots when I mentioned Twitter is making a change? Don’t worry; most marketers felt the same way when we heard the news. Social Warfare revealed in their newsletter that the end is near for share counts.

social warfare

 

Twitter is going to make a change with their share and follow buttons that keeps data from third-party posting sites. These are sites like Hootsuite, Buffer, and anything else you use to schedule on the channel.

However, they aren’t being stingy with the data; they’re simply removing the share numbers that appear next to the buttons.

This is going to go into effect in October, and people are wondering just what this means for their blogs.

The biggest thing is that your blog button is no longer going to show the counts of how many times it has been shared.

When this new change goes into action, it will no longer show that number, meaning no one will know just how often it has been shared.

This is really bothering a lot of marketers and for good reason. Let’s say you spent a lot of time on a blog and it went viral. I’m talking 15K shares and you’re beyond excited about it.

With the new change, no one will know that your particular viral blog got shared so much; it’ll look just like your other blogs. This means, no share numbers whatsoever.

This could be good on one hand, but possibly irksome or even bad on the other. October will show us for sure which one it will be.

What We Know About the Change Right Now

Unfortunately, we don’t know much about this new change because Twitter hasn’t given us a more in depth look into it. We just know the basics and that no Twitter counts are going to be shown to readers and users.

This is also going to impact the follower counts that are shown for the same reason – the number simply won’t be shown.

Twitter Buttons

Image Credit: Twitter.com

However, companies are noticing that where the biggest impact will be is with smaller publishers instead of larger sites like Mashable.

This could be potentially bad for smaller publishers, but we don’t know just how large the impact will be.

Should You Run Away Screaming?

No! Don’t run away – Twitter is still an important part of your social media strategy. You should still be focusing on using Twitter to the fullest potential, getting the most out of your Twitter content.

While waiting is rough work, especially when you’re waiting for a possibly huge change on a social channel, that’s just what you should do right now.
Before you start to panic and rethink your use of Twitter, wait to see just what this will mean for your business. And don’t forget to focus on still reaching out to your current audience and working to grow it.

How Can You Prep for This Possible Change?

It is hard to say just what you can do to prepare for this change until we know more details, but I fully plan on keeping you informed.

If you feel this change will be bad, let your voice be heard. Several businesses are already prepping for this, and some have even started the hashtag: #SaveOurShareCounts.

Make your voice heard before October hits!

As we wait, don’t fret about sharing your content – keep working with it and encouraging clients to share, tweet, and re-tweet. Just because we may no longer have those share counts doesn’t mean people won’t be reading.

Keep writing and creating for your clients no matter what.

Keep On Tweeting, Keep On Tweeting

Take a page out of Dory’s book and just keep swimming, or rather, tweeting. You can also keep an eye out here at Express Writers to see the latest news on the Twitter share counts front.

What say you? Do you think this change is terrifying and potentially bad? Or that it might not be something to get too worked up over?