Starting around June of this year, I stopped impersonating an ostrich and got my head out of the sand.
I finally realized what a Twitter Chat was, how successful they truly are, and how to join one. I was amazed how long these had been going on (we’re talking years for some).
Now, in August, Express Writers and my social team (including myself) are active in #bufferchat, #semrushchat, #CMWorld, #LinkedInChat, and just starting to poke our heads into more.
We’re also on the brink of creating our own (stay subscribed to our newsletter and we’ll let you know when we do!).
Today, I am going to give you a tour into Twitter Chats and help you learn more about these awesome tools, and how you can successfully participate in one.
How Do Twitter Chats Work?
Twitter Chats have been around for quite some time and have provided awesome connections for businesses and clients.
But, before I get into some excellent rules to help you be a successful participant, you probably want a brief rundown of just what a Twitter Chat is.
Nicole Miller from Buffer lays out what this is perfectly in her article about Twitter Chats. Basically, a Twitter Chat is a group of Twitter users who get together and chat about a certain topic.
One or two people host it and a hashtag is given out for people to use throughout the chat. Sometimes a chat involves the hosts asking questions and receiving answers from participants.
Alternatively, a Twitter Chat can involve participants asking questions with the hosts providing answers.
Now that you have a brief rundown let’s look at how you can participate and do so successfully.
Learn how to be awesome in Twitter chats.
10 Great Rules to Help You Have an Awesome Twitter Chat
Do you want to engage in an awesome Twitter Chat? Well, I’ve compiled some great rules that can help you have an awesome experience.
1. Have Great Twitter Chat Etiquette. Etiquette is a vital part of participating in a Twitter Chat. A lot of basic, in real life etiquette can work well for these. Things such as not talking over the host, letting others get a chance to participate, and respecting the rules will go a long way to making your experience grand.
Be sure you know the rules beforehand and always make sure you follow them closely. If you need, have the rules pulled up on your computer for quick access during these chats.
2. Know How to Answer the Questions. When you get the rules for a Twitter Chat, make sure that you know the format for answering or asking questions. Do you use Q1 (Question 1)/A1 (Answer 1) or something else?
Whatever is listed, be sure to use it. For example, if I were to ask something like this for a #fantasylitchat: “Q1: Who is the best fantasy author? #fantasylitchat” you could write your answer as such: “A1: JRR Tolkien! #fantasylitchat”
3. Figure Out and Use the Correct Hashtag. As I showed above, my make believe chat has a certain hashtag. All Twitter Chats will have a specific hashtag and you need to use it.
This means that you will need to keep your questions or answers short so that you can include it at the end or beginning. This helps to keep track of all the comments people are making and makes it easier for people to connect with each other.
It also makes it easier for the host to find your responses and respond themselves. So before you start joining in on a Twitter Chat learn what the hashtag will be.
Hashtags are great for so many things, helping to put everything under an easy-to-locate tag. Even when you aren’t doing a Twitter Chat, you should still be using hashtags in your other social postings.
4. Make Sure Your Followers Know You Will be Tweeting More. Along with basic etiquette when participating, you also need to show respect to your followers. Make sure you alert them to your increased tweets an hour or so before you start.
And always make sure you inform them just before the chat begins. This gives them the option to mute you during the chat or to follow along.
5. Don’t Overly Promote Yourself in the Chat. Twitter Chats can be used for connecting and networking, but their primary goal is to provide information and knowledge to people.
What this means is that you shouldn’t overly promote yourself in the chat. If your business already does something mentioned in the chat, you can say so but don’t “advertise” it. In a way, simply by participating, you’re already promoting yourself.
Just engage with people as a regular person, have fun, and take this time to learn awesome new things. You’ll be surprised by how much networking you can get done just by answering or asking questions and not promoting yourself.
6. Proofread Your Answers Well Before Tweeting. Yes, you want to get your tweet out there ASAP so that the hosts can see your answers or questions. However, you don’t want to have a lot of typos.
When you engage in a Twitter Chat, make sure that you are proofreading each and every tweet that goes out. This can help boost the likelihood of getting re-tweeted and/or getting responses.
Plus, if you make sure there aren’t typos, you’ll look professional and knowledgeable. You might be incredibly smart and know your grammar and spelling, but just a few typos can really damage the way others perceive your business.
7. If You’re Asking a Question, Have What You Want to Ask Ready. Engaging in a chat where you ask the questions is a great chance to have an outline ready. You already know what you want to ask, so why not write it down beforehand?
This gives you the ability to know all that you want to ask and to evaluate which questions are the most important to you. This will also ensure you remember what to ask and get the answers you’re looking for.
8. Have Others from Your Business Engage in the Chats. You don’t need to be the only one who is engaging in the chats. In fact, other employees from your business can, too. As I mentioned earlier, there are people from the whole EW team who engage in these.
This helps provide more coverage for questions and answers and ensures you will learn significantly more. This can work with being a participant or even if you decide to host a Twitter Chat yourself.
9. Engage with Other Participants and Form Connections. As I said, this is a great chance to build connections and, instead of promoting yourself, engaging with others is the best way to do so.
If you have advice to give a person based on a question they asked, answer it. You can mark it to respond to later to allow the hosts to answer. But this can help create strong connections with others in your industry.
In fact, everyone involved can learn a lot of great, new things when they all start connecting and engaging.
10. Use Tools to Help You Keep Up With the Chat (Tweetdeck is Great). It can be overwhelming to try and keep up with everything during a Twitter Chat, especially if you’re just using the regular desktop version of Twitter.
We love being part of #semrushchat and during one of the chats we saw over 2,000 tweets in an hour. Crazy, isn’t it?
Using a tool like Tweetdeck can help you stay on top of the chat, seeing people’s questions and answers, as well as not getting too overwhelmed by all the interaction.
4 Easy Twitter Chats to Participate in for Marketing
Now that I’ve looked at some rules, what about some good marketing Twitter Chats? Here are a few that I think are great to be part of for your business!
1. #SEOtalk. This is great to learn more about SEO, how to use it for your business, and learning new tips and tricks from industry leaders.
2. #BlogChat. If you want to connect with other bloggers or to learn some great new tricks, this is the chat for you.
3. #BufferChat. This is a fun, warm community that revolves around social media, community, and online marketing topics (Buffer.com is the creator & host).
4. #SEMrushchat. I love this chat for Express Writers and I know that all of our clients would definitely like this Twitter Chat. It’s all about SEO, content marketing, and often has excellent guests.
This is by no means a thorough list. I’d recommend checking isocialfanz.com excellent calendar for all the top Twitter chats.
Get Chatty, Make Connections, and Boost Your Knowledge
This is the perfect time to get chatty within your industry and learn excellent tips and tricks for your business. You don’t need to be a large business to participate in these chats.
In fact, most of these chats are absolutely perfect for smaller businesses.
Do you have any favorite Twitter Chats or tips to offer the Twitter Chat beginners? Please share in the comments!
In today’s infographic from Express Writers, we’re taking a look at the hottest social media posts in history – and how you can be inspired to run a more successful social media campaign yourself! Enjoy, and don’t forget to share and leave us a comment! Full transcript is below.
Transcript
The Science Behind the Most Successful Social Media Campaigns & Sharers
Social Media Shares: Why Do They Matter So Much?
53% of Americans who engage with brands in social media become more loyal to those brands
Interesting content is among the top 3 motives for consumers to follow brands on social media
The majority of brands measure content success by social shares
47% of B2B marketers cite creating engaging content as their top marketing challenge
The 3 Most Re-Tweeted Tweets in History
What’s the secret to the sharing power of the top tweets? Let’s take a look at which tweets made it to the most re-tweeted list.
Barack Obama’s social media team captured a moment of human emotion and celebration that followers can relate to: and, keep in mind, it’s also news to share.
Facebook Posts That Had the Most Shares in History
What’s the magic formula for the most shared Facebook posts? Here’s who and what really hit it out of the park on Facebook.
PerezHilton.com. “This would have legit traumatized me as a kid! Heck, even now!” 4.4 Million Shares.
Facebook users share posts they relate to, and they think their Facebook friends can relate to. The posts they share are also social currency: to show their friends what they care about and who they are.
5 Techniques For Successful Social Media Campaigns: Inspiration From the Best Brands on Social
Here’s how businesses succeed in increasing engagement and promoting shares. include the company logos with the mentions (Autodesk, Whole foods, etc.)
Genuine Value. Autodesk shares social content that offers genuine value to its niche target market.
Be Personal. Whole Foods Market makes their customer service personal leveraging their local profiles.
Authentic Conversation. Kimpton Hotels & Restaurants gets personal, engaging with its guests through real, authentic conversation.
Contests. Intuit rolls out a year-long contest that their target market loves to engage with.
Transparency. Mars shows a behind the scenes peek of its businesses, offering greater transparency of its business practices and ethics to their intrigued followers.
5 Steps to More Engagement & Shares for Your Content
Follow these simple steps to gain a successful social media campaign and inspire more shares for your content.
1. Listen to Your Fans. One of the best ways to increase your engagement is to look at what your fans already like to engage with and duplicate their efforts with your own, unique spin.
2. Post More Photos. 87% of a Facebook page engagement occurs on photo posts.
3. Take Your Own Photos. People engage with authentic, human social media brands. Take your own “candid” photos to show your followers into your world. Don’t be afraid to be personal.
4. Get Your Own Custom URL. When a URL is shortened, it looks less cluttered, making your post more appealing and easier to read.
5. Post Evergreen Content. Evergreen content is timeless. Focus on creating posts that can be shared over a long period of time and still remain relevant. A great way to do this is to create evergreen blogs that can be shared, and re-shared, on social media.
Getting likes and shares on social content is a great way to see your business having an impact on clients. While you’re working on getting those likes and shares, you should take a look at why people like posts and why they end up sharing your content: the science behind social sharing.
Here’s a direct look at these reasons with some great tips on how to create excellent content that your customers will not only read but also like or share.
The Science Behind Social Sharing: Just Why Do We Like & Share Posts on Social Media?
Posting to social media has many aims, including getting likes and shares from your clients. You’ve read how to create excellent, shareable content, but just why do people like posts or share on social media? There are many reasons for this and I am going to look at different reasons from the latest post from QuickSprout, investigating just why people do what they do on social media.
3 Reasons Why We Like Posts on Social Media
Let’s take a look at a few reasons why your clients and even yourself, like to “like” things when it comes to Facebook and other social posts.
1. We Can Affirm What the Person Says. According to the QuickSprout post, one of the main reasons we like posts is we get the chance to affirm what the other person is saying. This doesn’t always mean we technically like something, but that we want to encourage the person. A like on our posts shows that our readers, friends, and families found something interesting or moving about our post. It also shows us that people are, in fact, listening to what we say. This is great when it comes to your business because that means that there are truly people reading your posts, even if you sometimes feel you are speaking into the social media void.
2. We Can Feel “Involved” With Something. As humans, we all have a need to feel involved in something. This is one reason why we look for groups to work with whether in the community or online. In the QuickSprout article mentioned earlier, one way we all work to feel involved is by liking something on Facebook. This goes for sharing, as well because it gets more people to see a post from a group or business you’re involved in. Remember this when you post social media content by posting things that will help your customers feel even more involved in your business.
3. We Can Express a Form of Empathy. A simple but deeply emotional reason in the science of social sharing. Have you ever noticed when someone says a family member or friend passes away, people update their Facebook and within minutes someone else likes it? Does that person really like that their friend’s loved one died? Are they really that callous? Actually, they aren’t. “Liking” doesn’t always mean you like a post, as I mentioned earlier. It can be a way to affirm, but it can also be a form of empathy. Many of us are separated from our friends, so a like on a sad update helps us feel like we are making them food or giving them a hug. Likes can be the emotional Heimlich of the Internet world, and help people feel a strong sense of community no matter what is happening.
Three Top Reasons Why We Share Social Media Posts
Now that I’ve looked at why people like posts, let’s take a look at why they share. Just what is the psychology behind a social share and what should your business do to get them? Take a look!
1. We Want to Share Interesting Things. Interesting things are important to us, and when it comes to our social media channels, we want to share interesting things. No one wants to share something that makes them look like a boring fuddy-duddy to their friend group. No matter how boring the topic is, if it is written in an interesting, unique way, people are more likely to share it because they found it, well, interesting. This is why you should share “how to” articles, lists, and other types of easy-to-read content because they can help you make some pretty interesting content no matter what.
2. We Want to Support Things We Care About. In addition to sharing interesting things, we also want to share posts to support things we care about, according to Shea Bennett from Ad Week. In fact, according to Shea, about 68 percent of people do this because it helps to show who we are while highlighting different areas we care for. This could be dumping a bucket of icy water over oneself to raise awareness and support for ALS or sharing a blog post from To Write Love on Her Arms. Whatever a person cares about, they will share. You can research your audience to learn what it is they care for, which can help you craft great content they will be willing to share with others.
3. To Develop and Nourish Our Online Relationships. Another reason people share, according to Garrett Moon from CoSchedule, is to help develop and nourish their online relationships. About 78 percent of users polled said this was the reason, and it is quite apparent by the way we all use our social channels and work to grow various relationships. These relationships can be with friends, family members, or even businesses, which is why your business should create content that focuses on the user, not your company.
4 Perfect Things You Can Share on Your Business’s Social Media Pages
Now that you can see a few of the reasons behind why your clients will be liking and sharing content, you are probably wondering how you can create it. I am going to look at a few ways to create content your clients will definitely want to share and like, helping you promote and grow engagement and relationships. Once you focus on that, you will begin to see an awesome boost to organic traffic, as well as to your revenue.
1. Share Your Blogs for More Engagement. Blogging is a fantastic way to get likes and shares from clients. There are many ways to write great, engaging blog copy that helps improve your social and site traffic. Some of these include writing on great, trendy content topics, writing news stories from within your industry and researching your audience to know what they want to read. Always make sure you are writing blogs on a wide variety of topics to help draw in more readers and reach different people in different places.
2. Share Great Visual Content. Visual marketing is a great way to create social content that receives likes and shares. It can help to grab the attention of your audience, which means they will read things such as an infographic. Always consider sharing your infographics on your blog, but also as individual photos on social media. This will help give your clients quick access to it without having to wait for your page to load. If they find it useful and interesting, then they will click on your link and check out more of your content.
Other visual content ideas are to share regular images that are high quality (you can create some great social share images by using things like Canva), as well as uploading videos. You can condense your written content down into a video, making it easier for your customers to consume the content quicker.
3. Share Related Industry Content. You also don’t always want to focus on your content and your content only. Give your clients more content from places within your industry, such as industry leaders, as well as content from related industries. For example, if you run a used bookstore, you can share content from websites like Abe Books, but you can also share things like grammar memes, posts from Grammarly, or anything else that could be related to reading, writing, and books. The sky really is the limit when it comes to related industry content – broaden your mind and you can broaden your social engagement.
4. Share User-Generated Content. As I mentioned earlier, people enjoy feeling involved in a company, which is often why they like or share. But, you don’t just need to sit around and wait for them to do that; you can encourage involvement through user-generated content. Have your clients upload images of your product or create something with your services. If you sell something like cleaning supplies, ask users to send in images or videos of how they used them. No matter the type of product you have, you can always find ways to encourage user-generated content to help make your clients feel even more involved. This can help you get more likes and shares, too.
Get Social and Receive All the Likes and Shares!
The science of social sharing is something that can help you grow your social following. Getting likes and shares isn’t something that will happen overnight, but if you work at it and encourage involvement, people are more likely to start engaging. Start by following a few of the tips listed above and see just how much engagement you receive.
If you are looking for excellent social media content to get you started, then look no further that Express Writers. Our social media team is well-trained in creating excellent social content for a multitude of clients. Check out our services to see how we can help you!
In our infographic below, we’re exploring why you should repurpose content, why Twitter should be a major focus, and six easy ways to repurpose content. Plus, four killer tools you can use.
Get started on awesome content re-purposing right away!
Don’t forget to share if you’ve found our infographic helpful!
Copy and paste this code into your blog post or web page:
Transcript
Why Should You Repurpose Content?
Approximately 15% of Americans listen to podcasts of repurposed content, and the number is growing each year.
Tweets with visual content get 18% more clicks, 89% more favorites, and 150% more re-tweets.
Repurposed content helps make your content more impactful as 67% of people are likely to be convinced by a presentation that includes visuals.
An infographic is 30 times more likely to help you get views than an article.
Kissmetric’s infographics received an average of 20,859 likes on Facebook.
An average of 62% of podcast listeners surveyed have said they are likely to buy something advertised on a podcast.
70% of many major businesses say videos are a highly effective aspect of their content marketing.
Why Twitter Should Be A Focus For Your Repurposed Content
Studies show that you’ll get the most use out of Twitter if you tweet up to 30x a day, while small business owners do better around 5 tweets/day. (Kevan Lee)
A tweet usually has a “life” of 18 minutes. That’s why you want to tweet often: the more you tweet, the more you will see engagement. (Kevan Lee)
Link to your blogs and content, often: 50% of all re-tweeted tweets contain links. (Leo Widrich)
Re-sharing your content is vital on Twitter: you can get just as many if not more re-tweets on your second, third and fourth posts of the same blog. (Belle Beth Cooper)
Use different headlines as you tweet. Your unique second headline can get double the amount of clicks. (Leo Widrich)
Going viral is more possible on Twitter than Facebook because of the immediate traction tweets get. Facebook posts have a shelf life of 5 hours. (Leo Widrich)
6 EASY Ways to Repurpose Content
Make a Presentation. Turn your blog post into a presentation on SlideShare. Make a few graphics and put them into the program, and you have new, repurposed content. (Kevan Lee)
Turn Old Blog Posts Into Guides. Old blog posts provide a lot of excellent content to be repurposed. Assemble the multiple blogs you’ve written on a topic and turn them into an easy-to-access guide with multiple aspects. (Megan Marrs)
Use Your Evergreen Content. One of the best types of content to repurpose is evergreen content. This gives you more topics to work with, and helps you create something that will still be worthwhile in the future. (Kevan Lee)
Create Infographics from Written Content. Do you have a favorite blog that you want more people to read? Consider chopping it down into short points and putting them in infographic form. (Arnie Kuenn)
Host a Podcast Based Off of a Blog Post. Podcasts are a hot commodity right now, and your written content provides some great resources for one (or several). Look at your popular posts and then host a podcast talking more in-depth on them. (Megan Marrs)
Turn Your Content into Powerful Videos. Your existing written content can be used as visual in multiple ways, including video. Brand videos made from content you already have can reach more people and bring in new customers. (Salma Jafri)
4 Great Tools For Repurposing Content
SlideShare. This is a great tool to add your visual content to, creating a presentation you can give out to your clients. Try it when repurposing your content for maximum audience reach. (Garrett Moon)
YouTube. This is the best channel to share your videos on to reach out to a wide audience. When you repurpose written content into videos, always make sure you have a YouTube channel set up for them. (Garrett Moon)
Social Media Channels. Every single social media channel offers you the chance to repurpose content whether it is on Twitter, Pinterest, or Instagram. Research different ones to find which will benefit your business the most. (Yael Kochman)
List.ly. Lists are amazing, aren’t they? People love lists, which makes this program excellent to use for your repurposed content. Simply break your content down into a list format, update this program, and share with your audience. (Yael Kochman)
Full Reference List
Kevan Lee, Buffer | http://buff.ly/1eEKhlQ
Hashtags are an incredible part of social media. They are what connects people during incredible or tragic moments, bringing the entire world together on social media. They provide excellent opportunities for discussion and are excellent for businesses. However, you might be wondering just how to use them, and use them correctly, on Twitter and Instagram.
Let’s take a look at hashtags that will help you create an excellent Twitter or Instagram campaign.
Crash Course: How Does A Hashtag Work?
Hashtags are becoming vital to any social media campaign, but many people still might not know just what a hashtag is. Here is a quick rundown and reminder: a hashtag is a word or phrase used on social media that follows the pound or number sign (#). This helps to tie posts together with others and makes it easier for clients and readers to browse through the hashtag to find relevant information. This is a great way to index and categorize posts to make it easier for those with an interest in the specific keyword. For example, if you are selling artisanal coffee and want people who aren’t following to see your posts, you can use a hashtag such as #artisanalcoffee or a keyword that you use more often on your site. This will help connect you, and broaden your reach.
Why Should You Use Hashtags?
I briefly stated a benefit of hashtags in my example above. You need hashtags because they help direct people to your posts if they are not within your network. Let’s say you are a company that sells your product worldwide; you may have a few local customers, but how can you connect with someone in England, Australia, or America? Simple answer: hashtags. In addition to broadening your range and reaching out to more customers, you can also use hashtags as a way to engage with your clients, potential clients, and industry leaders. In fact, researchers find that tweets that utilize hashtags get two times the amount of engagement as a regular, non-hashtag tweet; interesting! The biggest thing about social media is being social, and you can do just that with hashtags directed at being social. I am going to take a more in depth look at this to show you just how you can correctly use your hashtags, especially when it comes to Twitter and Instagram.
Companies That Should Be Using Twitter or Instagram
Twitter is a great social channel for many businesses to use because it can connect you with a broader range of individuals. It can also provide you with the chance to host online chats, which I will discuss later. Twitter is a great social channel for small businesses and is also a great tool that B2Bs can use. Now, when it comes to Instagram, it is important to sit down and think about what your company does. If you don’t have much visually driven content and don’t focus on it too much, then Instagram is not for you. However, if you do have visually driven content or product, Instagram is perfect. If you are looking for some tips on how to use Instagram for your business, Social Media Examiner gives some excellent points to guide you in the right direction!
How To Correctly Hashtag Your Content on Instagram and Twitter
Now that I’ve taken you on a crash course reminder on hashtags, their importance, and if you should use Twitter and Instagram, I am going to help you learn how to use them. Remember, when it comes to social media and hashtags, you will need to tweak and grow to find the best ones for you. Let’s take a look at a few ways you can correctly, and awesomely use hashtags.
Use Weekly AMAs or Hashtag Chats. Many businesses use something known as an AMA or an Ask Me Anything. Ask Me Anything is a really popular concept for many celebrities and users on Reddit, but it is slowly catching on for many businesses on other social channels. Most of the time, a business will adapt it into a chat instead of using AMA, but the concept is the same and helps develop communication and dialogue. A great example of a business chat is that of SEMRush’s #semrushchat that they hold to talk about various concepts. They discuss various questions with their readers and followers and then post the discussions on their blog. This is a great way to answer some of the common and current buzzing questions clients have while also creating excellent blog material.
Create Unique Hashtags. This is a perfect way to get your posts to stand out while directing people to your accounts and site. You will need to use trendy hashtags that will get noticed, but throwing in a unique hashtag created by you will help put all of your posts in an easy to find spot. It can also help when people start discussing things with you, using that hashtag instead. This will direct more people to the discussion, and eventually direct people to your Twitter account, or website. In addition, a unique hashtag can also help you keep your business related photos in one spot on Instagram, giving people the chance to see all photos you’ve posted throughout your whole Instagram usage.
Follow Specific Hashtags to See More Discussion. When you are using Twitter, it is a good idea to make sure you follow specific hashtags to see discussions and anything your clients might be talking about. This is especially necessary if you create your own hashtag to get people involved in discussions. It won’t work if you don’t keep tabs on it to talk with clients. The best way to follow specific hashtags is to utilize social media tools such as Hootsuite, Tweetdeck, or others that allow you to create columns for certain keywords and phrases.
Utilize Trending Hashtags for Easy Advertising. No matter if you are on Twitter or Instagram, using trending hashtags for advertising is a great method. Most of the time, popular hashtags are to promote something but are always asking for others to engage. For example, on April 12th, Game of Thrones was promoting the show’s 5th season starting up. The way last season ended showed one of the three dragons still flying around the countryside, causing trouble for the people and Dany. Game of Thrones’official Twitter used this as a great way to advertise with #CatchDrogon, encouraging people to share gifs, images, or come up with clever tweets to catch the dragon. This was a great idea, and many fans participated. What made it even funnier was when businesses such as Arby’s joined in. This was a great way to advertise Arby’s by using a very popular hashtag. You can do something similar whether it is for a TV show, movie or just a random trending hashtag.
Create a List of Hashtags to Use for Your Strategy. Before you start a hashtag campaign, you might find it helpful to sit down and brainstorm a few ideas. This will help you focus on the keywords you want to use for Twitter and Instagram while also helping you keep a list of all the hashtags you think can work for your business. Do some research into your top keywords and also take some time to look at Twitter and Instagram to see which hashtags are trending, not just in your industry, but overall. You never know when you’ll be met with an excellent opportunity to advertise your business in a clever way.
Top Trending Hashtags of 2015, So Far
Using trendy keywords is a great way to get your posts out there to a wider audience that might not look at your industry keywords. Let’s look at some of the trendiest hashtags so far! #StarWars. This is the year of Star Wars. There will be a new movie, new game, and tons of new merchandise everywhere. During April 2015, the franchise held a convention called Star Wars Celebration. The convention worked with Twitter and anytime someone used a specific hashtag for Star Wars, new, little Emojis would pop up. It was pretty fun! #Sports. Whether it be #baseball, #basketball, #football or the #StanelyCup, sports take over the trendy hashtags each year. These hashtags are great to get in on with your promotional material, especially if you make it sports related. #Coachella. Coachella, the music festival of the hipsters, was in full swing in April, making it a trendy hashtag for everyone to use. It was used to highlight the festival, create advertisements using the hashtag, or even for a great discussion on issues such as cultural appropriation. The #Coachella tag and all of its subsequent ones had some intriguing aspects and discussions.
Everybody, Do the Hashtag Shuffle
Now that you know a bit more about hashtags for Twitter and Instagram, you should start doing the little dance known as the hashtag shuffle. Get to using them, and creating some excellent individual hashtags for your business. If you need help with social media or need keyword research to know the top ones to use for your website and social campaigns, then look no further. Express Writers is here to help with Twitter and other social media platforms, as well as providing excellent keyword research services. Which of these tips do you think will work the best for you and your business? Photo credit: PrismaIllustration / iStock
