The Top 10 Common Errors in English Grammar We All Need to No-No

The Top 10 Common Errors in English Grammar We All Need to No-No

Common errors in English grammar are as plentiful as teen girls at a K-Pop concert. Actually, maybe even more plentiful.

With schools loosening up on spelling and diction requirements, more people are wandering the content wilderness bereft of the basic knowledge they need to craft impactful content.

Here’s what I mean.

If you’re trying to write compelling content that makes your target audience see you as the Holy Grale (see what I did there?) of information, using incorrect grammar or producing a document filled with misspelled words isn’t going to cut it.

In fact, it’s going to undermine your authority and turn people away from your content.

I know what you’re thinking. You’re thinking, “No problem, I have spell-check — BAM.”

While I applaud your use of technology to check your content with a fine-toothed comb, spell-check won’t save you from incorrect homophones, misplaced modifiers, or other grammar bugbears.

For that, you’ll need our handy primer, below, and a good set of eyeballs.

If you’re really motivated, you might consider adding eyeballs in the form of an editor or two to make sure you catch all the errors.

grammar errors

[bctt tweet=”If you’re trying to write compelling content that makes your target audience see you as the Holy Grale (see what I did there?) of information, incorrect grammar isn’t going to cut it. Avoid these Top 10 #grammar mistakes ” username=”ExpWriters”]

The Top 10 Countdown of Common Errors in English Grammar (Plus Other Commonly Missed Errors Just for Fun)

If you’re guilty of grammar, punctuation, or typographical errors, you’re not alone. Plenty of us (including me!) have made our fair share of mistakes when it comes to writing.

Instead of worrying over the past, let’s all pull up our big-girl panties (or tighty-whities) and learn how to protect our precious content from these sneaky credibility underminers in the future.

Ready?

[bctt tweet=”If you’re guilty of grammar, punctuation, or typographical errors, you’re not alone. Plenty of us (including me!) have made our fair share of mistakes when it comes to writing. – @JuliaEMcCoy on the top 10 English grammar errors” username=”ExpWriters”]

1. Horrid Homophones

We might as well start with the most common of all grammar issues — homophones. Topping the charts of confusing homophones are our favorites:

They’re/there/their     and        Your/You’re

Let’s sort these out logically by dealing with contractions first.

Both “they’re” and “you’re” are contractions because they have an apostrophe inside the word. That little hook-like accent hitches two words together, like the cars of a locomotive train.  In this case, those words are:

You are (You’re) and They are (They’re)

Now that that’s sorted, let’s look at the possessives:

Their and Your

Each of these means something that’s in possession of them or you.

That is their website.

Is that your content?

Finally, our little leftover — there — signifies a place.

The best content is over there at Express Writers’ website.

While there are plenty of homophones to stumble over, these two take the prize for the most often misused.

2. Problematic Punctuation: Commas and Quotes

Punctuation is a source of contention among many grammar-minded editors and writers. While some are a matter of style (we’re talking about you, Oxford comma), some rules are simply not meant to be broken.

Comma Concerns

A misplaced comma can alter the meaning of your sentence, and not always for the better. You’ve probably seen this example on a T-shirt or mug at your local café. It’s an oldie, but it drives home the importance of using commas properly.

Let’s eat Grandma.

Let’s eat, Grandma.

Big, bad wolves aside, adding a comma to this sentence makes it a lot more, well, palatable. Commas are also necessary to separate two independent clauses, like so:

Express Writers produced outstanding content for me, and my website has shot to the top of page rankings.

I centered this sentence on the page not just because it followed our format for this post, but because it outlines each independent clause. An independent clause is one that can stand on its own as a sentence. So, the sentence above could easily be read as two sentences:

Express Writers produced outstanding content for me.

AND

My website has shot to the top of page rankings.

Got a sentence made up of two shorter sentences (independent clauses)? Then you need a comma!

[bctt tweet=”‘Let’s eat Grandma.’ or ‘Let’s eat, Grandma.’? Know how important commas are! Read the top 10 common errors in English grammar” username=”ExpWriters”]

Quirky Quotations

Many content writers love inserting quotations here, there, and everywhere. But, when you’re using quotes to emphasize a word that’s not part of a spoken sentence, you might be coming across as sarcastic.

Check it out:

Express Writers did a “great job” on the landing page.

Is your gut feeling that we blew that job out of the water or that we simply blew it?

If you think we failed on this order (remember this is just an example, folks, we never fail!) based on the quotation marks, you’d be correct.

Using quotation marks in this way normally conveys sarcasm. Don’t want to come across as sarcastic? Don’t use them this way unless you’re setting a word apart from other words in sentence, like we do in Little Latin Slip-Ups, below.

3. Brand Entity Errors

Content writers often refer to brands in the course of writing content for blogs, white papers, and websites. While many of us see brands as a nice, big group of friendly faces all standing under one company umbrella, a brand is a single entity.

So, no more:

Express Writers is changing their logo to reflect a new vision for the future.

Instead, write:

Express Writers is changing its logo to reflect a new vision for the future.

We all like to personalize the companies we work with.  But, the fact is that a business is an entity, and an entity is referred to as “it.”

4. Hold Your Horses — WHOA!

Today’s content is often peppered with everyday, casual language that makes it relatable to certain audiences. Casual language, the use of texting acronyms like OMG and LOL, and other common slang terms isn’t a problem if it’s what your target audience is expecting.

However, there’s one common word that is misspelled over and over and over in content across the web. Perhaps, you’ve been guilty of it. Ready?

WHOA!

NOT

WOAH!

Not sure how that second spelling started to go viral in content, but it has.

Whoa is pronounced like the word “woe.” If I were to try and pronounce “woah” it would sound like “woe-ah,” something I’m certain never passed the lips of John Wayne or even Quentin Tarantino.

5. Little Latin Slip-Ups

How many times have you seen a piece of content sprinkled with “i.e.” or “e.g.” when a writer wants to elaborate on something?

The problem is, those abbreviations for Latin terms each mean something entirely different.

Understanding where the abbreviations come from might clear up their meaning for you so that you use them correctly in the future.

Here we go:

The Latin phrase “id est” meaning “that is” is shortened to i.e.  Use “i.e.” when simplifying a point, NOT when outlining examples. Here’s what I mean:

Express Writers handles thousands of pieces of content in a week (i.e., they can easily handle any level of content work you need).

A good way to check to see if you’ve used i.e. correctly is to substitute the words “that is” for the abbreviation when reading the sentence aloud.

Moving on, the Latin phrase “exempli gratia” means “example given” or “for example.” Using the abbreviation e.g., therefore, is perfect when you have a list of examples to clarify your point. Like this:

Express Writers can write any kind of content your business requires (e.g., blogs, white papers, e-books, and more).

To check for correctness, simply use the words “for example” in place of “e.g.” and see if the sentence makes sense.

[bctt tweet=”‘When outlining examples, do you use ‘i.e’ or ‘e.g.’? Know the answer in these top 10 common errors in English grammar” username=”ExpWriters”]

6. Woulda, Coulda, Shoulda

I have to say, even writing that title made me go, “Hmmm.” It’s no wonder so many people get stuck writing these contractions incorrectly.

To clarify, we’re talking about writing the following:

Would of

Could of

Should of

When we should be writing:

Would have (Would’ve)

Could have (Could’ve)

Should have (Should’ve)

While using the contraction (could’ve rather than could have) is considered formal and, to some, archaic, it helps you see how the sound of the contraction could lead people to believe the “of” form is correct.

But it’s not. So, don’t do it, okay?

7. Mangled Modifiers

Okay, I’m taking creative liberty here. This is really about dangling modifiers, but that just doesn’t have the alliterative ambiance I’m going for with these titles.

Plus, if you’re getting these wrong, you are mangling your content in one of the most embarrassing ways possible.

A dangling (or mangled) modifier happens when a noun follows a descriptive phrase that simply doesn’t apply to it. For example:

After plummeting for weeks, Joe tried to increase his site’s ranking with great content from Express Writers.

Sounds like Joe better have a good parachute strapped on, right? Let’s save Joe by fixing the sentence:

Joe tried to increase his site’s ranking with great content from Express Writers after it had been plummeting for weeks.

Hurray! Joe gets a cushy landing and a high-ranking website. Express Writers and great grammar — a winning combination saves the day!

8. Me and I

These have been the source of many “C” grades in grammar over the years. What sounds good to our ears is actually incorrect. Let me demonstrate:

When you’re done editing that blog post, please deliver it to Julia and I.

Sounds right, doesn’t it? But it’s not. How can you tell? Take Julia out of the sentence and it reads:

When you’re done editing that blog post, please deliver it to I.

Oops.

It’s wrong because “I” should never be used as the object of a sentence. Instead, you’d use “me.”

When you’re done editing that blog post, please deliver it to Julia and me.

Remember, don’t leave anything to chance. Check it:

When you’re done editing that blog post, please deliver it to me.

BAM! You’ve got it!

9. Who That?

This is one that trips people up all the time, but it’s super easy to correct once you understand the rule.

Use “who” when describing people.

Use “that” when describing objects.

Let’s use some examples.

Julia is a writer that writes content.

If you said that sentence is incorrect, you’re right! It should read:

Julia is a writer who writes content.

Now, if Julia was a computer (and I must admit, I do feel that way at times), your sentence would read:

That is the computer that writes content.

You’re getting really good at this! Let’s move on to the last of our common errors in English grammar.

10. Alotta Problems

I can’t state this firmly enough: There is no such word as “alot.”

Even while typing this, my Word program kept auto-correcting it to “a lot.” So, how does this mistake even happen? It’s a mystery.

By the way, “alot” is different from the word “allot” which means “to set aside, give, or apportion.”

[bctt tweet=”Remember: There is no such word as ‘alot.’ – @JuliaEMcCoy on the common errors in English grammar” username=”ExpWriters”]

Get a Grip on Grammar and Watch Your Content Work Harder — and Smarter!

I hope that helping you weed through some of the intricacies and tricky rules of English grammar will encourage you to approach content writing with a new enthusiasm for writing right — no pun intended.

Writing precisely — and correctly — can help boost your credibility as an industry expert and let your audience know they can trust you to deliver accurate information.

As all good content marketers know, trust is a stepping stone to acceptance of your marketing message. So, polish that pen, grab a copy of our primer to keep by your side, and let those creative content ideas flow!

cta english grammar

What Bad Writing is Costing You & Your Brand

What Bad Writing is Costing You & Your Brand

Bad writing in business copy is obnoxiously easy to find.

Most people simply don’t have the training or the experience to write well-tuned, well-read phrases.

I’m not just talking about proper grammar or spelling.

I’m talking about clear, concise sentences that are a breeze to read. For those kinds of sentences, you need a Writer with a capital “W.”

(I see it all the time – on average, we interview 500 candidates per month to hire about five. That’s 1%, which is brutal. But there’s good reason. Lots of candidates think they can write. Unfortunately, thinking and doing are two different things. Our standards are quite high.)

The problem?

Most of you out there aren’t hiring Writers. You’re hiring “writers.”

And it’s costing you money.

Let’s explore just how much. Ready? You may need to sit down for some of this, especially if you’re a business owner.

bad writing

What Does Bad Writing Really Cost?

According to the New York Times, a study confirmed that one-third of employees were poor writers.

That’s not the half of it, though. Businesses spent as much as $3.1 billion on “remedial training” in order to fix the problem. The clincher? This was for current employees, not new hires.

collegeboardsurvey

A snippet of the original study findings and discussion via CollegeBoard

Unsurprisingly, content marketing takes a big hit from poor writing, too. Poor writers can cost you trust with your readership. That means your readership will shrink, and so will your ROI.

Your audience expects you to be knowledgeable in your industry – an authority. But, how can you come off that way if your content is riddled with mistakes? You can’t provide useful information if the words are convoluted, the ideas are unclear, or the composition is distracting you from the thoughts being presented.

Nobody wants to waste their time on poor content like that. So, why aren’t you spending the money and making the investment for better writers and better content?

If you’re trying to write it yourself, and you’re not a Writer, it’s probably “just good enough.”

Why is “just good enough” okay, though?

As it turns out, this poor level you’re accepting can be incredibly costly in ways you never imagined.

[bctt tweet=”What is bad writing costing your brand? ? @JuliaEMcCoy tells all in this post ?” username=”ExpWriters”]

Terrible Typo Mistakes That Cost Companies and the Government Big Money

If you’re lax about typos, you better think twice. Sometimes a comma is all it takes to put you at a disadvantage – an expensive disadvantage.

The Case of the Extra Comma

Case in point: In 1872, as a direct result of a comma inserted incorrectly in the text of a tariff law, Americans had to pay an extra $2 million in taxes. Today, that equals over $38 million.

The law stipulated items that could be imported into the U.S. tax-free. The comma, placed erroneously between the words “fruit” and “plants,” handed fruit importers a loophole on a platter. (“Fruit plants,” meanwhile, referred to seeds and plants used for cultivation, and were supposed to be the tax-free goods.)

priceonomics_tarifftypo

Source: Priceonomics

The Winners: Scammers (and Google)

If you need a modern example, look to the internet, naturally.

Google supposedly earns almost $500 million every year from typos. Why?

People tend to incorrectly type website names in their search bars. But, instead of landing on an error page, they’re taken to a “typosquatter” site, which crafty people purchase for just such a purpose. These sites are loaded with Google ads. The confused web browser clicks, and the rest is in the bank.

Marketing for Dummies

For a marketing example of a costly typo, listen to what this car dealership did:

In order to invigorate poor sales, a New Mexico dealership decided to mail tens of thousands of promotional scratch tickets. Only one would contain a prize for $1000. However, the marketing company that printed the tickets made a huge error – every single one gave away the money.

In short, the car dealership would have owed $50 million to 50,000 jazzed recipients. Of course, they couldn’t pay up, so they recompensed and gave everybody $5 Walmart gift cards, instead. Though they avoided the initial damage, they still faced a loss of $250,000.

If even the smallest errors can end up being so costly, what does that mean for your company and the subpar writing you’re accepting?

You’ll have to add it up for yourself, but I’ll wager it’s much more than you ever realized. Bad writing and poor proofreading can accumulate in cost quickly.

3 Tips to Avoid Costly Writing Errors in Your Online Presence

Follow these tips to make sure you never let an expensive typo happen that will bring down your business.

1. Get an Expert Editor

If your industry is specialized, you need an expert editor who knows your platform to proofread your content. This person will have the necessary knowledge to spot errors. In particular, somebody with know-how will be able to catch the most dreaded typo of them all: the incorrect fact typo.

This happens when you’re presenting information as an authority and some of your facts are flat-out wrong. For writers unfamiliar with your industry, this is an easy sin to commit. Instead of expertise, they’ll be relying on information and facts gleaned from questionable sources.

An industry expert will have inherent knowledge due to their training, experience, and background. This type of editor can save you from costly mistakes. This includes ones that can mean losing customers, credibility, and authority.

calvinandhobbes

2. Get Multiple Checkpoints

Your written content needs to pass under a few sets of eyes if you really want to avoid mistakes. Everyone reads differently, so each unique perspective will act as a filter to weed out every type of error. Whether you’re on the look-out for spelling errors, factual errors, or grammar mistakes, having more than one person looking things over will help.

This, too, is one more reason why you shouldn’t write and edit all on your own. You’ll get trapped in that box where you’re too close to the content to see the errors. You’ll miss both big and little mistakes if you do it all alone.

You know what’s easier than multiple editors, though? I have three words for you…

3. Hire Better Writers

If you want better, error-free content, you need to hire better writers. And, yes, I mean Writers with a capital “W.”

Good writers will produce good content from the beginning. This is work that will require minimal edits and minimal fuss. A good writer will additionally achieve the right tone and authoritative voice you need. That seamless flow will make your entire online presence match up seamlessly.

If you have an amateur attempting this, you’re not going to end up with anything worthy of your investment. If you’re still writing everything yourself and you don’t have the background to do it – well, why?

Why are you putting yourself through that stress? It’s hard enough for someone who calls writing their profession to craft exceptional content day in and day out. So why are you, an amateur, even attempting it?

There are so many losses from not ponying up and hiring the right people for the job. It goes beyond money in the bank and ROI.

Poor content with errors, bad writing, and mistakes may make readers take a step back. They’ll question your clout. They’ll give you side-eyes and quickly, discreetly click the “X” at the top right corner of their screen.

Are you willing to gamble like this?
goodandbadwriting

Source: PictureQuotes

Better Writers = Better Content = Money Invested Wisely

Chances are, you don’t want to gamble with your writing. You’d rather put your faith in a good writer who can make you shine and soar, not stumble and fall.

Now you know what bad writing and mistakes can cost you. It may not be as dramatic as a loss worth millions of dollars. But, you won’t know the specific numbers until you turn around and hire somebody good to write for you.

When the ROI starts rolling in, then you can calculate what you missed out on before.

Here’s the period at the end of the sentence: When you invest in good writing, you’re investing in the most basic levels of communication for your business.

You’re building a solid foundation, one that will support all your other online marketing endeavors.

Isn’t that investment worth the returns?

If you’re ready to level-up your business’s writing and content, you’re in the “write” place. Express Writers has expert and authority-level writers who can just plain Write, with a capital “W.”

cta great copy