updating blog content

Quick question for you! Do you take the time to update the blog posts that are buried in the depths of your archives? If not, you should be! And that’s exactly what we’re teaching you how to do in this week’s #ContentWritingChat! So, if your older content could use some sprucing up, let’s dive into the recap for some great tips! #ContentWritingChat Recap: Best Practices on Updating Your Old Content for More Results with Andy Crestodina Join us for #ContentWritingChat on Tuesday, November 21st at 10 AM Central to spruce up your older content with @crestodina! ? pic.twitter.com/QChHJ3ZNKa — Express Writers (@ExpWriters) November 14, 2017 Our guest host this week was Andy Crestodina. Andy is a speaker, a content marketer, and the co-founder of Orbit Media. He shared some fantastic advice with us that’ll help you make the most of the content you’ve already published. Q1: Why is it so important to keep you older content updated and fresh? If you’re wondering why keeping your content updated is so important, it’s time to listen up! Check out these responses from the chat on why it’s a must for any content creator: A1: Quality and efficiency! It takes less time to update something old than create something new. #contentwritingchat — Andy Crestodina (@crestodina) November 21, 2017 A1: Those older topics are sometimes your best. Update them and put them back in rotation. Back at the top of the blog. #ContentWritingChat — Andy Crestodina (@crestodina) November 21, 2017 As Andy said, it’s worth updating your old content for quality and efficiency. Instead of creating something new, you can easily improve upon what’s already there. Sometimes that older content of yours is still great and therefore worth being updated. A1. What if a prospect happens to land on an old piece of content & it’s wildly outdated? The horror ? #contentwritingchat — Kristen Dunleavy (@KristenWritesIt) November 21, 2017 Kristen knows that it would be pretty awful if a potential client stumbled upon an older piece of content that didn’t exactly give off the best impression. You risk sending them running far away from your website. A1: You’ll never know whether someone is going to stumble upon an old post of yours – and in that case, you’ll want him/her to find still relevant info, right? Also, search engines looove fresh content!#ContentWritingChat pic.twitter.com/K6yX4hNVhA — @AndreaTorti90 (@andreatorti90) November 21, 2017 And as Andrea said, you never know when someone might find one of your older posts. You want to make sure it’s updated to your current standards. A1) The topic could still be relevant, but the data used could be updated (or even included to compare to the old data) to show how, over time, things have shifted.#ContentWritingChat pic.twitter.com/wqVYGobJ10 — Jason Schemmel (@JasonSchemmel) November 21, 2017 Jason pointed out that sometimes the topic is still relevant, but the data could use some updating. You don’t want readers coming across a post that’s filled with outdated information. A1: Things are always changing so in order to keep up with and stay ahead of the game, you have to continually refresh your content so that it stays relevant and shareable! #contentwritingchat — Flying Cork (@flyingcorkpgh) November 21, 2017 Giving your content a refresh is a great way to ensure it stays relevant and shareable! A1 Updating older content is INSTRUMENTAL to gain more conversions & $$ from your possibly outdated but high-ranking posts. #ContentWritingChat — Julia McCoy | ? New book out Nov 30! (@JuliaEMcCoy) November 21, 2017 Julia said updating your old content is actually a great way to boost conversions, especially if those posts are already ranking well in search results. A1 / Links break. Trends change. Facts update. Meaning evolves. Lots of gold in old content if you take the time to rework and freshen up. #ContentWritingChat — Mike Barzacchini (@MikeBarzacchini) November 21, 2017 As Mike pointed out, links can break, trends can change, and facts get outdated. These are all important things to look at improving in your older blog posts. A1 Don’t let that old content go to waste! Especially anything that is still getting traffic. Update it with any recent changes to keep it relevant for readers. #ContentWritingChat — Cristy (@lacristysalinas) November 21, 2017 If it’s still getting traffic, Cristy knows it’s worth updating to keep it relevant for your readers. A1: #Content may be old but that doesn’t mean it’s not getting traffic. (You’d be surprised!) Keeping those evergreen eyes engaged with periodic updates is so important! #contentwritingchat — Ashley Cardwell (@TheAshleyDale) November 21, 2017 Even if a piece of content is old, it could still be getting a lot of traffic. As Ashley mentioned, you might be surprised to see what gets the most traffic when looking through your analytics. It’s better to deliver those site visitors an amazing piece of content. Q2: Which brands do an amazing job at updating their older content? Tag them and let them know! Which brands can you learn from when it comes to keeping your archives fresh? Here are some great examples that are worth checking out: A2: I know that @LisaDJenkins at @SMExaminer has a strategy to update content. So does @michelelinn at @CMIcontent. #ContentWritingChat — Andy Crestodina (@crestodina) November 21, 2017 A2: According to our annual blogger survey, 55% of bloggers update old content! Here’s the data…https://t.co/oQ7P2vg9Fr #ContentWritingChat pic.twitter.com/Le5HwniGNe — Andy Crestodina (@crestodina) November 21, 2017 Lisa Jenkins, Social Media Examiner, and Michele Linn all do a great job at keeping older content updated and fresh. Andy’s blogger survey even revealed 55% of bloggers update old content. Don’t you want to be part of that group? A2 Love seeing how @CMIContent updates their older content. They recently had me rewrite one of mine. Boosts your entire content marketing campaign to rewrite/update. #ContentWritingChat — Julia McCoy | ? New book out Nov 30! (@JuliaEMcCoy) November 21, 2017 Julia said Content Marketing Institute does a great job at updating old blog posts. A2. I see @RebekahRadice updates her content and turn … Read more