4 Reasons You Need Professional Content Writing Services to Reach Your Business Goals
This post was updated September 2019. Over 60% of all businesses agree their main problem is generating enough leads and traffic. But why is it so difficult? ☹ The days where you could throw money at ads and expect results are over. A staggering 96% of American users don’t trust ads, and they’re not alone in that. Clearly, you need a more organic approach to generating leads if you want to grow your business, which is where expert content can help. Websites that publish new content consistently increase their traffic by 3X on average. We’re talking 15+ articles a month, which is no small feat. That effect only compounds as you publish more and more content. Blogs with over 300 posts get 3.5X times as much traffic as those with fewer than 50, just to give you an idea. Here’s the problem though. If you run a business, your time has a cap. You can’t spend all your time researching and writing, or the rest of your business will suffer. Maybe you don’t even like to write, and that’s okay. After all, one key aspect of running a successful business is knowing what aspects of it to outsource and that’s where (professional) web content writing services come in. [bctt tweet=”Many businesses are having a hard time generating leads and traffic. Ads aren’t even helping too. The solution? Publishing new content — consistently. @JuliaEMcCoy explains why you need web content services.” username=”ExpWriters”] 4 Reasons Why Hiring Professional Web Content Writing Services is a Smart Business Move 1. Pro Web Writers Have a Strong Grasp on SEO Best Practices 2. Expert Voices Have Fresh Takes on Your Industry 3. Professional Content Writing Saves You Time and Money 4. Seasoned Content Writers Can Help You Develop a Content Marketing Strategy Right now, you’re probably asking yourself, “How can a web content writer for hire save me money?”. It’s true – hiring experts can be expensive, but the benefits of content writing are all too real. The numbers speak for themselves – businesses that take content marketing seriously get up to 6x more conversions than their counterparts. That’s because great content writers can help you find an audience, tap into their needs, and speak to them through your brand. In other words, the right web content writing service is worth their weight in gold. If you’re not convinced yet, that’s okay! Hiring expert services isn’t something you should do lightly. That’s why we’re going to dig deep and break down all the main benefits content writing can bring to your business. 1. Pro Web Writers Have a Strong Grasp on SEO Best Practices You’re probably familiar with SEO, at least in concept. Search engines use complex algorithms to determine which websites they show you whenever you run a search. Google alone weighs in over 200 factors in determining which results they’re going to show you and in which position they appear. We know what most of those factors are, but the precise formula search engines use is a secret as closely guarded as KFC’s mix of herbs and spices. Plus, search engines update their algorithms often so you can’t get around them. Here’s the problem – as a business, you want your web content to appear as close to the top of the search engine result pages (SERPs) as possible. On average, the first three results for any search get around 68% of all clicks within the first page. The first result alone gets 48% of all clicks, which makes it a goldmine. As if those numbers weren’t scary enough, 90% of users don’t make it past the first page of results. Your business might as well not exist if you can’t make it to those first spots. Getting there takes more than good writing, though. The competition for those top results is fierce across the board and popular websites are locked in a cutthroat game of optimization to outpace each other. To become relevant, your web content writer needs to follow best practices, such as: Targeting the right keywords and knowing how and when to use them Structuring and formatting content for the web Having a specific audience in mind and optimizing your content for them It sounds pretty simple when you break it down. However, SEO is a science, and if you want to publish content with a fighting chance of making it to the top of the result pages, you need expert writers in your corner. [bctt tweet=”The ideal web content writer needs to know how to target and use the right keywords, how to format web content for online readers, and how to optimize your content based on your target audience. – @JuliaEMcCoy ” username=”ExpWriters”] 2. Expert Voices Have Fresh Takes on Your Industry No one knows your business better than you do. That’s a fact. Whatever product or service you sell, it’s probably something you know inside and out. In theory, that means you’re the best person to write about it. When you bring a new writer into your team, they’ll need to play catch-up – there’s no way around it. However, a seasoned writer knows how to take your ideas and find the perfect words to express them. Sometimes, they’ll also have fresh takes on just what your audience wants to read about. Just being a talented writer isn’t enough, though. What you want are web content writing chops, and here’s why: Pro web content writers know how to get your business the attention it deserves. You know how to run a business, but writing is their business. A professional web content writing service will know how to take your products or services and find the right words to lead readers through your customer journey. Coming up with new content ideas is hard. Writing an occasional blog post is hard enough. Now imagine doing it twice per week or more, for months and months on end. It’s enough to burn anyone out, but a seasoned content writer for … Read more
