Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without a solid growth plan based on effective, personalized online marketing strategies you will probably wander in the dark for a very long period of time.
Content plays a very important part in this process and can guarantee your smooth evolution and considerable profitability and popularity increases on time and on a budget. Great content is one of those things that just seem too good to be true, and yet they are: it is affordable, even if you rely on professional web writing services, effective and offers you the chance to make a name for yourself in your field of activity, sell better and faster than ever before, bury you main competitors 6 feet under the ground, diversify your clientele, improve brand awareness and enhance your online presence.
The Era of the Content Beast: Feed It Regularly!
The most recent infographic launched by Express Writers tells us that we live in the era of the content beast. To keep the beast on your side, you have to feed it regularly. This means that you have to publish and update quality content as often as possible.
Doesn’t this sound like a fun challenge? Truth be told, fantastic, reader-oriented content won’t bring you your coffee in the morning, but will pretty much take care of the rest. So what’s stopping you from putting your awesome writing skills to the test? We will let you in on a little secret: investing in web content can make you money.
Money makes the world go round and great content will rock your entire universe, turning you into a well-known, influential, highly competitive player in your sector. Contrary to popular belief, first-class content doesn’t have to burn deep holes in your pockets. Obviously, there are two categories of copy: bad copy that makes you pinch pennies and good copy that gets you where you want to be and lets you sit on a pot of gold, according to Forbes.
Does Your Web Copy Help You Make or Waste Your Resources?
These days, Google gives you everything you could ever need to create stellar, search engine-friendly and user-friendly content. From essential SEO tools to cost-free guidelines enabling you to optimize your content the easy way, Google bends over backwards to give you the key to perfecting your web copy. Since all these amazing resources are widely available, not using them would be like finding the gold fish and throwing it back in the water.
Why Your Copy Could Be Throwing Money Out the Window
Before we go any further, try to provide an honest answer to this question: does your web copy make you earn or lose money? If your current promotion strategies haven’t taken you very far, chances are that your content stinks. Fortunately, there are many ways in which you could address this pressing problem. First of all, you have to identify the cause. Your web copy writing could be impacted by multiple issues, including the 2 concerns listed below.
You’re Not Getting Enough Traffic. OK, so you write headlines better than David Ogilvy, understand your audience and create content based on the elementary needs and demands of your audience. You play by the book, and still you don’t get enough traffic. This probably means that you don’t make the most of 3 key elements that could save your business and help you pursue your most ambitious goals.
A Verified, Personalized Content Strategy: According to Forbes, a content strategy represents the solid foundation of any marketing campaign that you may want to launch. To evaluate you current content strategy in an objective manner, you should ask yourself a few important questions: Am I creating and delivering web copy on a regular basis? Are both my content and my website properly optimized for search engines and tailored to the real necessities of my reader? Do I expand on interesting topics that can actually convert my readers into fans, followers and devoted buyers? Am I on the shortest path to SEO success or did my outdated, unverified, ineffective pre-Panda and pre-Penguin optimization tactics made me get lost in a labyrinth of unpaid bills and ever-growing expenses?
White Hat Link Building Strategies: Inbound links work to your advantage, letting Google know that you are a high-quality, popular, trustworthy source of information. If other respectable sources link to you, this basically means that they vouch for you. Guest blogging, getting listed in local directories and creating link-worthy content pieces are three excellent methods to build credibility and trust, according to AudienceBloom.com.
Social Media: Some of the most popular social networking websites give you the opportunity to profit from free or extremely affordable promotion strategies that support your current content distribution tactics. Social media can amplify your web copy marketing strategy and act as a powerful brand builder.
You’re Not Selling. Isn’t it extremely frustrating when you do as you are told and somehow your sustained efforts never get rewarded? We hear you. You have always crafted killer web copy which is 100% original, optimized for search engines and complying with all the rules and guidelines introduced by Google. You make the most of the very best marketing strategies and you are still very far from improving conversion rates. Your story doesn’t have a happy ending: your readers are not buying. There are a few possible scenarios that you should factor in:
You Are Not Launching the Right Bait: perhaps the web content that you have been creating so far is not actually targeting your ideal customers. Before crafting web copy, you have to define and analyze your audience, to be able to come up with inspiring, compelling articles and blog posts.
Your Content Is Not Stimulating Your Readers to Take Action: a content piece that does not include a powerful call to action is as useful as a bathing suit at the North Pole.
Your Website Looks Tacky and Isn’t Mobile-Friendly: your web copy may not be the one and only culprit for your lack of success. Did you really expect to witness improved conversion rates without updating your website? Since more and more clients are mobile, standard websites are so 2013. To boost your profit margins and restore your competitive edge, make sure your website undergoes an extreme makeover. Play your cards right by relying on responsive web design. Otherwise, you may lose money, and we’re not talking pocket change. According to eMarketer, almost ¼ the entire global population will use a smartphone in 2014. Can you really afford to ignore the ever-growing needs and demands of an ever-growing audience? We didn’t think so.
How to Address a Bad Copy Alert
Bad web copy can be a real nightmare, especially when your end goal is to make a lot of money fast. Guess what: bad content is just like a car without gas. You can push it a few miles and sweat your heart out if you’re really perseverant, but it won’t take you very far. To address this problem, you just need to follow a few basic steps:
Make sure your current content is properly optimized for search engines
Rely on both on-page and off-page optimization strategies to witness rapid results
Ditch black hat SEO strategies that could get into trouble (duplicate content, paid links, hidden text and keyword stuffing)
Write with your readers in mind
Use Google Trends to discover new exciting topics that could raise the interest of your readers
Take a peek at what your competitors are doing and see if you could actually embrace a similar approach
Write compelling posts that include strategically placed call to actions that are difficult to ignore
How Good Copy Fills Your Pockets
Good web copy can pay for all the things that you need and crave for. That’s right: instead of making you break the bank, awe-inspiring content actually gives you the opportunity to attain your most ambitious goals while scoring a big profit. You may ask: how is this possible? It’s not magic and it’s definitely not rocket science. Here are 5 of the most important ways in which first-class content can become your personal wish-granting genie in a bottle.
Good Copy Puts Your Products in a Different Light. Let us tell you this much: perfection is 100% attainable, especially when it comes to web writing. If you can write stellar content you’ll do it; otherwise you’ll find an excuse. There is no justification for low-quality content. Great web copy gives you the chance to individualize your products and separate them from their counterparts launched by a sea of competitors. Great content pieces bring out the best in your merchandise, accentuate its unique features and its benefits and make it seem more appealing in the eyes of a larger segment of buyers.
Good Copy Turns “Average” into “Remarkable”. OK, so your detergent can wipe the tiniest, most stubborn stain off the face of the earth in a matter of a few seconds. But what you may not know is that dozens of other manufacturers brag about the same thing. Flawless web copy focused on the uniqueness of your brand allows you to exceed their efforts and compel more people to put your product on their shopping list.
Good Copy Sells Your Stuff Faster and Better Than Anything Else. Good copy sells faster and better than an employee working on commission. Why? The answer is simple: it resonates with your audience. It creates a compelling story that surrounds your products and your brand and makes them recognizable. Copywriters have that special something (a mix of creativity, empathy, passion for in-depth research and their own way with words) that enables them to create effective copy.
And by effective, what we actually mean is that client-oriented copy is a solid moneymaking machine. Copywriters know how to explore and exploit the secret desires of a large audience. Just analyze Louis Vuitton’s most recent spring campaign. At a first glance, you will probably be shocked: what could be the connection between South Africa, luxurious, insanely expensive handbags and wild animals? Actually, the creative minds behind the Louis Vuitton campaign got everything right. Associating iconic, high-end handbags with exotic destinations and a stress-free lifestyle based on the carpe diem principles was an excellent idea and represented the foundation of a very successful advertising strategy.
Good Copy Brings and Keeps You in the Public Eye. Good copy makes you invincible. The success of your company comes to an end only when people stop talking about your brand and your product. Excellent web content pieces give you the certainty that this worst case scenario could never become a part of your reality. It’s actually a pretty fair exchange: you give readers unlimited access to info that could simplify their daily life or make it more enjoyable, while they spread the word about your business and offer you the chance to expand your client database.
Good Copy Brings You on Page 1 in Google. Yes, we are fully aware of the fact that obsessing with rankings is not healthy or productive. But this doesn’t mean that you shouldn’t work hard to bring your website on page 1 in search engine results. A better ranking will increase your online visibility, making it easier for your clients to find you. Great web copy reflecting an ideal keyword density and an optimal number of inbound links will help you improve your website’s current Google ranking. At the end of the day, you have to keep in mind that you write for people, not for machines.
Keep things interesting, cultivate the interest of your readers and stimulate their feedback, conduct extensive research to spot changes that could affect your rankings, get to know your audience, learn even more about your products and services and their list of benefits and stitch all these pieces together to solve the puzzle. Good web copy is not a gift from above; it is an extremely valuable end product that requires time and effort, but eventually leads to much-appreciated monetary advantages.
You can’t put a price on perfection, but we can tell you this much: premium web copy is an excellent long-term investment, taking into consideration the tremendous success that you’ll have with Google and SERP rankings and also the increased number of buyers. Whatever you do, don’t forget that great content is the element that creates and feeds the powerful love story between marketing and sales.
Do you own a local business? Do you want to market it more effectively? Are you confused about how to rank well for your physical location? If so, you’re not alone! There are currently more than 23 million small businesses in the country, many of which have a brick-and-mortar location! And these small businesses are more impactful than you might imagine: they account for 54% of all sales in the U.S. economy and have created more than 8 million jobs since 1990.
To put this another way: small businesses are powerful, and they deserve a marketing approach that understands that. This is where location-specific marketing comes in. By strengthening the presence of a company in a local environment, location-specific marketing makes it easier for brands to earn local customers and become household names.
When you learn to write location-specific web pages for your company, everyone wins.
Today, we’re going to talk about how you can ensure you’re creating valuable content for your local business – content that takes all your hard work, dedication, and commitment into consideration. Read on.
Why Local Web Content Matters: Understanding the Big Picture
It’s no secret that Google’s algorithms are getting smarter each year. As such, local business owners can’t afford to stay stuck in the stone age when it comes to their web content. Instead, you need plenty of “tricks” in your content creation arsenal. If you’re still not convinced that location-specific pages are that important, here are some local content stats to consider:
More than 63% of smartphone users frequently use apps that require the input of the user’s physical location. This means that tailoring your content to be geo-specific can help them find you.
More than 50% of people who visit Google Maps will select one of the top three SERP results. This is a major perk for the companies that manage to rank in those spots.
In 2011, more than 60% of marketers reported that geo-targeted ads offered a stronger ROI than the alternatives. That number has only grown since then, thanks in large part to the mobile revolution.
Hyper-local search engine marketing is cheaper and more efficient than broader approaches.
Within the last ten years, the role of website content has grown incredibly. The world’s best-known search engines have realized that if they want online users to find the results they want, and the results that will be more relevant to them, they’ve got to start prioritizing local results, especially now that everyone and their brother has a smartphone.
The Goal of Creating Location-Specific Web Pages
Local content serves dozens of purposes. On the one hand, it educates your users, on the other, it provides a serious SEO boost. Here are the top things you can look forward to when you start investing heavily in your location-specific content strategy:
More qualified site visitors
More inbound links to your website
Higher levels of social shares
More brand awareness
More sales!
Possibly the best thing about location-specific web content is that it can do several things at once and that these goals aren’t mutually exclusive. A great local content campaign will serve all these purposes and more, which will help you improve your company from the inside out.
Ranking for Local Search in the Modern Day
Ten years ago, getting your website to rank at the top of the SERPs was pretty simple. All you needed to do was stuff your pages with keywords, and “presto!” Your website was automatically the top result. If a budget wedding planner in Los Angeles wanted to be among the high-ranking sites, all they needed to do was stuff the term “budget wedding planner Los Angeles” into the body copy and headlines a few times.
Seem simple enough? Get this: the phrase didn’t even have to be contextually relevant. Nope. In fact, creating grammatically incorrect, fluffy, empty content was all the rage in the late 90’s, and it didn’t hurt your image one bit.
Something pretty much like this:
Today, however, that trend has reversed. It’s 2017, and search engines and users are smarter and more discerning than they’ve ever been. This means that things like relevant content and good keyword research are essential in today’s world. While it’s true that users search for more local content than they have in the past, they’re not just looking for crappy fluff that doesn’t do anything but clog up their devices. Instead, they’re looking for contextually relevant, helpful, value-dense material that will lead them to great local establishments. And it’s your job to deliver it!
How to Create Location-Specific Content: 10 Steps
So you want to create location specific content, but you don’t know how. Hold onto your hats, though, because you’re about to learn! Here are ten professional steps to follow:
1. Stay Unique
Just because you’re creating location-specific web pages doesn’t mean you get to go and be boring. Exactly the opposite, in fact! Location-specific web pages should be unique, especially if you’re targeting various locations. For example, say you’re a computer repair company with locations in Los Angeles, Chicago, and New York.
Even though the company behind those three places is the same, they geographies are so different that they’re virtually entire separate entities, and it’s critical to treat them as such. If all you do is swap out your geo-keyword (“computer repair in Los Angeles” for “Computer repair in New York,” for example), your readers are going to catch on, and you’re going to lose leads. Instead, you’ll need to create unique content for each page. For best results, aim to develop material that takes the individual factors of each location into account.
2. Focus On Web Pages, Rather Than Blogs
We’ve all seen blogs trying hard to squeeze themselves into local SERPs. These blogs typically have titles such as the following:
How to Select a Good Budget Wedding Planner in Los Angeles
Why a Budget Wedding Planner Los Angeles Can Help You
10 Reasons to Hire a Budget Wedding Planner Los Angeles
While it may seem like a smart way to boost your SEO, focusing on local blogs isn’t as efficient as focusing on location-specific web pages. Your webpage is the best tool to describe the product or the services that you provide, while blog content is meant to provide your target audience with updates, entertainment, and news.
With this in mind, you’d be better off creating content like the following:
Webpage: Budget Wedding Planner in Los Angeles Services
Blog Post: How to Have your Dream Wedding on a Shoestring Budget
3. Use H1, H2, and H3 Tags
Within your webpage, it is always smart to ensure that the hierarchy of information is evident by using header tags. H1 tags should be employed for the main header, H2 tags for subheaders, and H3 tags for bullet points and similar content. By using these headers and including your target keyword or phrase throughout, you can ensure that readers and search engines understand the point of your page and know where to turn for the information they need.
If you have a business in one region and you want to publish different service webpages, ensure that your homepage offers adequate geographical information about your various branches. If you have branches of your business in several locations, or you simply want to target smaller areas within the primary site, it is alright to make use of locally optimized pages for each one. Search engine users who live in major cities will find this valuable since they’re often searching for location- and city-specific content.
4. Optimize Your SEO Title & Meta Descriptions
Your SEO strategy doesn’t stop with your header tags: you’ll also need to extend it out to your SEO title and meta descriptions. For best results, include your location-specific target keyword and phrase in these various titles, but don’t overdo it. Just once should be enough to achieve the impression you’re going for.
5. Include Your Company’s Phone Number and Email Address (& Keep it Consistent)
Every page on your website should contain your business’ local telephone number and street addresses (do not use images; use crawlable written texts instead!) This is a great signal for search engines, and it helps your local searchers find the information they need at the speed of light.
6. Use Maps
To make your location more discoverable, embed a Google map on your website. This provides value to your target market and offers information about your geographical location for search engines and crawlers. Remember to provide a map with the address of your business’ main location or branch office. To ensure your map is mobile-friendly, test it from a mobile platform before you push it live.
7. Use Longtail Keywords
If you’re new to longtail keywords, they might not make a whole lot of sense to you. They’re lower-volume than more popular keywords and render fewer monthly searches. That said, however, the leads they do render are higher-quality and more purchase-ready.
With this in mind, use longtail keywords throughout your location-specific web pages. Tools like KWFinder (or Express Writers’ quality keyword research services) can help you identify ideal local keywords
8. Reference What Makes the Location Unique
The heart and soul of location-specific content is, of course, the location, and you’ll do your readers and the search engines a favor when you reference it like you live and work there.
If you live in Chicago, use The Bean in your content. If you live in New York, pick out some landmarks and talk about them in your geographical material. Not only will readers develop an understanding for you and how your content relates to a place, but they’ll also be more willing to interact with what they see as a reliable local brand.
9. Be Subtle and Natural
If you run a bagel shop in NYC, readers shouldn’t see “bagel shop in NYC” every other sentence. Instead, you want to be subtle, natural, and relevant. Think about using your location to help the reader, rather than to knock them unconscious. The more natural and organic you can be with your local keyword inclusion, the more likely customers will be to see your brand more like a friendly, approachable local company and less like a “marketer.”
10. Keep It Fresh
Anytime your business moves, changes phone numbers or adds a new location, your content should follow suit. Keeping your location-specific web pages fresh and accurate is the best way to ensure people keep finding your online material.
Learning to Write Location-Specific Web Pages, the Easy Way
If you’re like most marketers, location-specific web pages probably scare you a bit – and that’s okay. While they’re some of the most critical pieces of content on a page, they’re also some of the least understood, and lots of people aren’t sure how to approach them. Fortunately, these ten tips can help you learn to create helpful, relevant, approachable location-specific web content your readers will love.
Need location-specific web content crafted by the pros? Contact Express Writers to begin working with our team of skilled and experienced writers today!
Anyone who has ever published a website is automatically familiar with the term “Content is King”. Lots of time, money, and effort goes into reaching top ranking on well known search engines such as Google, MSN, Bing and Yahoo!. But many of the people that invest in an attempt to get high page ranking on search engines give little thought to the chief elements needed in creating the foundation: content that is reader-friendly.
New Year’s Mantra: Content Is for People, Not for Search Engines
It is very important to understand that the content you write should be first and foremost for people, and not for search engines. Once readers value your blog or website content, they will definitely keep coming back for more and even share your content with others. If you follow the content generation tips below, you will not have a problem writing reader-friendly content. The cherry on the pie is when search engines begin to rank your website or blog high because your content is well-written and reader-friendly.
If you invest the time to read a lot of articles on the internet about content creation, you will notice that it is nearly impossible to find an article that really hammers on the importance of writing for readers and not search engines. With the popularity of this trend, one will be compelled to ask “Are bloggers and web content writers totally ignoring readers and focusing all their attention on search engine spiders?”
Hmm… it would be untrue to say that most bloggers and semi-professional website writers genuinely create content with the sole aim of educating their target readers. Most writers simply create content that will rank high in search engine results, period. Professional copywriters focus on 3 things before writing ridiculously effective content pieces. Professional writers have mastered the art of writing articles that will please both readers and search engine bots.
Must-follow Tips for Better Webpages in 2014
1. Generate Content on What You Specialize In. There is no doubt that this is the most important thing for any writer to take into consideration. When you have in-depth knowledge on a subject, it provides you with the tools and inspiration to write compelling articles that will keep readers coming back to your web page for more. Specialization also gives you great confidence and helps you provide details about the topic you are covering. You are most likely to include facts and insights when writing a very familiar topic that may have not been covered by other writers who have written on the same subject. There is nothing more wonderful than seeing writers connect with your thoughts and nodding their head in agreement while reading what you have written. Have you ever read an article where you felt like the writer is actually in your home and understands what you are going through? Yes, that is the power of a compelling content – it connects with the reader.
When you write on topics that you are most familiar with, it really sets you apart from the crowd. Visitors to your website will, in time, love your content and will definitely keep coming back for more. There is no Google algorithm change that will EVER affect this particular content generation tip – and you can take that to the bank!
Search Engine Optimization Hint: Highly informative and well-detailed content are known to rank high on Google search results.
2. Group Major Parts of Content into Sub-headings. One of the content writing tactics to avoid includes using poor formatting. When you categorize your content into subheadings, this will help you structure your content better, and make it reader-friendly. People like to read articles that are structured and flow well. You should consider which headings need to be placed higher and which headings should follow. Even if an article is five thousand words long, if it is well structured, readers will keep reading from the top to the bottom.
Search Engine Optimization Hint: When your article is well-structured, it will be a lot easier for you to create crisp, compelling title tags and headings for better SEO ranking.
3. Stay Focused on the Chosen Subject – Don’t Stray! There are times when you want to write about a subject matter, but you find yourself going on and on about another topic that is closely related to the main topic you are writing about. It is important to stay focused on the key topic of the article. You need to understand that the attention span of an average web user is short, and they do not have the time to waste on reading irrelevant content. Readers want to read well-written content on their enquiries. Concise and crisp articles are inviting to readers. Web pages and articles that lack focus seldom get repeat visitors and often NEVER get shared, tagged or pinned. Creating content that sticks to the subject matter is a great writing practice that every writer should stick to.
Search Engine Optimization Hint: Having content that gets repeat visitors will help boost your search engine ranking with search engines, especially almighty Google.
4. Create Opinionated and Detailed Content. It is very easy to use your personal experience when you write on a subject matter that you specialize in. Providing your honest opinion wherever possible will come easily to you. People love to read an expert’s personal experiences and also want to know their honest opinions. Once they know that they can count on getting your personal contribution on the topic of their liking, there is a high possibility that they will bookmark your blog or website, share your content with others and keep coming back for more.
Search Engine Optimization Hint: Having more visitors to your blog or website means having higher search engine ranking.
5. Include an Introductory and Conclusion Paragraph… Always. It is important that you follow a simple, yet important and expected writing style. Include an introductory and concluding paragraph wherever possible within your blog posts or articles. Yes, it is a standard practice, and yes, readers expect it. When you include introduction and conclusion paragraphs in your blog posts or articles, it provides readers with a much better web experience.
Search Engine Optimization Hint: Well-written, structured blogs and web pages get higher rankings in search engines.
6. Do Not Forget to Give Vivid and Suitable Examples Wherever Possible. When you give examples, it helps readers visualize things better. Mental pictures help create a connection between readers and the content – this is why we all love fiction writers like George RR Martin or Stephen King. Fiction writers have a way of helping us escape into the world of the characters they created. They make us love, hate, adore, sympathize, criticize and understand their characters by simply using the power of words. In order to keep the interest levels of your readers high, include examples where possible.
Search Engine Optimization Hint: Though examples may not be important to search engines currently, with the ever changing algorithm, top search engines will evaluate blogs and websites for examples…in the future.
7. Give Professional Hints and Tips. If you are creating content on technical subjects, then it is important to offer helpful hints and tips wherever possible. When you are writing walk-through guides, tutorials or how-to articles, it is important to provide valuable hints and tips. Heidi Cohen is one professional who knows how to give valuable professional tips in her write-ups.
8. Make Use of Your Own Voice or Style – Do Not Be a Copycat. There is absolutely nothing wrong with reading web pages or blog posts written by other writers in your niche, but it is vital that you create your own unique style and content. Create content using your own words. It is super easy to find copied content on the internet. The copyright laws for both online and offline writers are still the same – you should NEVER violate any copyright laws! Besides, your readers will begin to expect your unique writing style over time when they visit your blog page or website. Creating and presenting content in your own unique style is of utmost importance. No guide to creating content is complete without a heavy emphasis of “be original”.
Search Engine Optimization Hint: You will never have to worry about getting marked down for having duplicate content. Google hates duplicate content and would not hesitate to slam the hammer down hard on bloggers or website owners who think it is cute to steal other people’s content and pass it off as their own.
9. Give the Credit Back to Original Sources. Do you plan to use images or texts from another website or blog? Then you will need to provide credit back to the original source, or simply provide a link back to the source. When it comes to building a trusted brand on the internet, it is important that you do not get accused of stealing another person’s intellectual property. When you give credit to the original source, you are simply showing your ethics and intentions to others. Your readers will appreciate you for declaring the origin of an image or texts that is not yours, instead of passing them off as yours. If you choose to the look the other direction and claim someone else’s intellectual property as yours, when the truth comes out, it may ruin your reputation beyond repair.
Search Engine Optimization Hint:Search engines value credit backs and will grade you higher.
10. Use Images. Images play a vital role in creating better website content. Most people perceive online based content to be more graphical than regular books. Many online users want to see interesting images on your blog or website. If given a choice, most people would prefer to read blogs or web pages with images. You can take advantage of this by adding images on your blog or web page. Make sure you add the right titles and image alt tags for every image you use for your content – doing this will help in accessing your site, helping readers with special needs and search engines.
Search Engine Optimizing Hint: Providing the right image size, description and title will assist you in driving more traffic to your site through image searches as well.
Creating Content for the Web
By simply following the aforementioned content creation and search engine optimization hints, you can help improve the experience of visitors to your blog or website and also help you get high ranks in search engine results. In addition to this, following the aforementioned web writing tips will ensure the general improvement of the web. There is an art and science to creating quality content, every writer has their own way of creating compelling content. This post has explained the scientific aspect of creating quality content.
Let’s face it, not everyone is born with the gift of stringing words together in a way that will excite, convince, implore and motivate readers to take action. This is where professional writers come in. Professional writers know how to get into the psyche of readers and get them to take action. Professional writers know how to create content that will arrest the attention of target audiences and will rank high in search results.
An SEO copywriter does more than get a few keywords, sit in front of his or her computer and start typing away. They do some research, and know how to craft words that will strike a chord in readers. There is no point churning out articles that will not motivate readers to take action. The job of a professional writer is to use the right words that will motivate readers and make them feel a connection to your brand.
How you ever wondered why some words in books you read a long time ago still linger in your memory? You still remember some of the lines said by major and minor characters. You remember these books because you connected with words and the characters in the story.
A professional writer works hard to create content that does the same thing – connects with readers.
Your site is nothing more than a pointless parking space for your logo and brand, if you don’t have good web content on it.
But there is a lot more to good content than offering up useful information.
Today’s internet reader becomes bored easily, so you have to offer up something fresh, creative and engaging every time — that is, if you want the reader to come back for more.
Enter the secret:
Talented website writers from a website content writing service, that can create expert copy for your niche and brand.
Let’s face it. Not every business owner is a good writer. Or handy with SEO. Or a conversion expert.
And let’s face it: a real copywriter, an expert website content writer, actually is all that.
Your investment will come back tenfold.
Let’s explore the key qualities a top online writing service will have.
Hire A Website Content Writing Service to Serve Up the Right Content
So how do you nail awesome content each time?
We’ve compiled seven key tips that exceptional website content writers will utilize in creating great content.
Keep your content flowing and producing this year by hiring the right web writing service.
1. They get to the point & skip the fluff
Like we said, today’s reader wants you to get to the point and keep it as concise as possible. Don’t ramble on and on or go off on an irrelevant tangent — that’s just poor content marketing altogether.
Your web content should have an introduction that clearly tells the reader what he or she will gain by reading on. Then, your content must deliver on what you’ve promised. Use as many words as it takes to bring your point across and eliminate any unnecessary fluff just to reach a particular word count.
A knowledgeable web creator will know this.
2. Lists are loved & put to use
List formats are awesome! List-based sites, according to Grammarly.com, get tons of page views. Why? Because everything is grouped in neat little points and it’s easier for a reader to digest.
The title also clearly states what the reader is gaining by reading your web content. For example, if you title your content “Top 10 Copywriting Tips” the reader knows he’s going to get ten copywriting tips if he reads further.
3. They are headline gurus
Headlines can make or break your content. If you have a drab, uninteresting headline no one is going to click and read more. Think of a headline as an invitation to a web content party. The party is your content and your headline is what encourages people to join in on the fun.
So how do you write a catchy headline? According to an article by Social Media Today, a good headline is one that:
Is clear and tells the reader exactly what she’s gaining by reading your article;
Makes a promise to the reader;
Tantalizes, teases and even hits a nerve — compelling the reader to go forward;
Is a one-liner that is easy to share and understand.
4. They don’t make it just about you
Your web content shouldn’t be about you, ever. People don’t want to read about you, they want to know how you can help them. An expert website content writing service will know just how to tactfully do this.
Don’t expect many conversions if you boast about your product, service and how it all benefits you. Instead, turn it around and make it all about the reader. Tell the reader exactly what benefits they’ll receive by reading your content or buying your products. The word “you” should be throughout your content so that the reader feels as though you’re talking directly to them.
5. They’ll break up that wall of text
A wall of text turns readers away instantly. After all, if you walked up to a big wall would you want to climb it or walk around it? Reading web content online is the same thing. No one wants to sift through a wall of text — they want it broken down so they can easily climb over it, or, even better, walk through it.
Shorten up your paragraphs — quit being epic. Use short, concise sentences.
Put powerful statements, call-to-actions, and other important notations in their own paragraph, on their own line for maximum impact and visibility.
Just like we’re doing here.
6. They’ll infuse personality into your content
If you’re a dull dud, it’s time to add a spark of personality to your web content.
Be personable, talk to your readers as if you’re talking to a friend, and be true to your brand.
Are you a youthful brand? Think of your target customer and how they would relate to a person talking to them.
If you’re targeting older individuals, you will want to keep it professional, but still friendly. If you’re targeting the 21 and younger crowd you better toss in a few slang terms, add some fun to it, and be social.
The tone you use in your content, according to Search Engine Watch, should suit your brand’s personality and your target customer’s personality. Obviously, if you’re selling legal services you should sound professional and avoid slang, but you can still be friendly in the process, right?
7. They’ll offer expert insights
People want web content they can trust. There’s too much content out there that doesn’t showcase authority or a company’s expertise in the industry. Make sure your website content writing service offers expert advice. Ask for a few “how-to’s” or guides that are in-depth and teach the reader something.
Conclusion: Get Your Best Website Content Writing Service Yet
The more effort you put into your web content, the more your content can do for you.
If you want to increase your conversion rates or get more social media recognition, consider your content first.
By following even a handful of these tips here you can give your content a much-needed face lift and make your content work for you.
We are a high-quality, proven website content writing service. Get high-level web copy from Express Writers today!
Google LIKES fresh website content. In the way a cookie monster likes his cookies. So much so that Google Blog has said that the Web is experiencing growth at the rate of a few billion pages daily. That’s a lot of pages to index every single day—but Google is doing it. That’s one big cookie monster.
