web copy - Express Writers

How to Write Web Copy

January 10, 2024January 12, 2017 by Adam Oakley

Web copy has the power to make or break your online presence. Think about it for a moment. When new customers find your company online, what is the first impression they get? It’s coming from your web copy, but does that copy welcome them in or push them away? Does it educate them? Is it funny and relatable and written specifically for them? If not, it’s not fulfilling its purpose. If you want to succeed online, you need to learn how to write web copy that intrigues, delights, and inspires your readers. Only through learning how to do this will you excel at online marketing and build the reputation your brand deserves. Read on. How to Write Web Copy (and Why it Matters) Today, experts claim that we only have seven seconds to make a first impression. People who find their way to your website or social media profiles are developing an impression of you and your company as soon as they start reading, and that impression can either help or harm your business. Think about the sites that publish web content that stands out in your mind. What do you love about them? If you’re like most people, you love that these sites speak to you like a real human that wants to learn new things, rather than a “target persona” with no name or feelings. These companies know how to create compelling web copy, and you can follow suit by paying attention to what they do so well. How to Write Web Copy 101: 10 Smart Tips If you want to learn how to write web copy, follow these ten quick tips: 1. Keep scanning in mind. While people read books, people scan web copy. Because of this, you can’t write the two things the same way. Web copy must adhere to the way that people read web copy, which means it must be straightforward and easy to digest. It must also keep the habit of scanning in mind. This means short, succinct paragraphs, headers, and subheaders that tell readers what to expect in a section, and bulleted or numbered lists that showcase must-have bits of information. When your web copy includes these components, it will automatically become more reader-friendly, and it will perform better online. 2. Give your readers what they want. People don’t read marketing blogs just because. In most cases, they’re looking for information, trying to solve a problem, or searching for a product to purchase. In other words, they’re on the hunt, and it’s your job to give them what they want. The first step in doing this, of course, is to understand your readers. What do they want? If you don’t know, develop a buyer persona to help you put your finger on their top needs and desires. Once you’ve done this, be sure that your content is positioned in such a way that it’s delivering what your customers are looking for. In addition to making your content more relevant to them, this simple step will also help ensure that your web content finds its niche and stays there. 3. Arrange your content with the most relevant information at the top. Think about how you bait a hook to go fishing. You don’t place the bait halfway up the line, where the fish is unlikely to see it, do you? Instead, you put the bait on the hook, right where the fish is virtually guaranteed to bump into it. The same practice applies to your web content. When you top-load your articles and blogs with the most relevant and important information in the first few paragraphs of the body copy, you stand a better chance of “hooking” readers and keeping them there. With this in mind, add all of the most critical details of your piece to the upper portion of the web page. Depending on the topic of the page, this could include benefits of a product, detailed information about an event or launch, or statistics that illustrate your point. To take your web content a step further, use the personal “you” voice, and a selection of facts, figures, and statistics to appeal to your readers and draw them in from the get-go. 4. Don’t try to sound smart. One of the most-shared blogs of the year was on exactly this topic. Published by Harvard Business Review on October 5, 2016, “Stop Trying to Sound Smart When You’re Writing” is all about how trying to sound smart often has exactly the opposite effect. Instead of impressing your readers, it alienates them. Instead of boosting your brand, it harms it. That said, start writing the way you talk. In addition to being more authentic for you and your company, this approach will also help to keep readers interested. When you don’t speak down to people, they’re more likely to want to stick around and engage with your content. This is a great thing for both you and your brand. 5. Get rid of the jargon. If the only people who can read your web page copy are people in your industry, you’re doing something wrong. To keep your web page copy reader-friendly and accessible, get rid of industry jargon or unfamiliar words. While it may seem like this helps you sound smart or professional (see tip #4) it more commonly alienates entire segments of readers and hems your online writing in too tightly. With that in mind, get rid of the jargon and use familiar, simple words to communicate your point. For help, use an editor like Grammarly or Hemingway to make alternate word suggestions and help you catch overly complicated sentences. 6. Research your keywords. Keywords, once the center of on-page SEO, have fallen from grace a bit in recent years, but that doesn’t mean that they aren’t important. In fact, keywords still work hard to guide Google and your readers to understand what your content is about. Think about it: when readers search for online content, they do so using … Read more

How to Use Humor in Your Web Copy (The Right Way)

January 1, 2021September 17, 2014 by Adam Oakley

Humor is like common sense, it doesn’t grow in everybody’s garden. Some people have a good sense of humor while others don’t. And some have a dark sense of humor that will make you choke. Humor is highly subjective, yet it appeals to our want to have fun, laugh, and be happy, which is why it’s such an awesome tool to leverage in web copy—if it’s leveraged the right way. Our Want for Laughs People love to laugh. Every year just about every last one of us tune into the Super Bowl, whether we’re avid football fans or not. For the friends and spouses who don’t much care for football, the commercials are what they live for. Year and year the Super Bowl broadcast has provided a spotlight for amazing commercials sprinkled with just the right amount of humor. There’s no mistaking our want, and need, for comedy. Adding Humor to Web Copy Inserting humor into a televised ad is far easier than infusing our web copy. Let’s face it; getting humor across in writing is tough. Writing is all about tone, and since body language isn’t present, one slip in tone or word choice can result in the exact opposite: an insult. According to a recently published article by Jillian Richardson via Contently, although making humorous content is a great idea, “it takes a lot of hard work to earn actual laughs.” For example, Kmart tried their hand at being funny by placing GIFs in real life in one of their latest commercials. The idea isn’t bad. I mean, they are trying to be trendy. But the execution isn’t stellar. In fact, most viewers find the commercial annoying. (Thank goodness for the mute button on the remote!) In contrast to Kmart’s attempt at humor, let’s look at an abstract means of awareness brought to us by The Australian Metro. The transportation organization has landed over 82 million YouTube views for what is, in its most basic form, a public safety video designed to make people more aware of the dangers of trains. In this pithy video, you will see a rather ingenious mixture of adorable characters, catchy lyrics, and a dark sense of humor. At the end of the day, people don’t want to share another “Look Both Ways before Crossing the Tracks” article. They want to get this tune, “Dumb Ways to Die,” stuck in everyone’s head! How to Bring Visual Humor into Context There is no denying that humor is a powerful marketing tool. But how can you take it off the screen and bring it into context in your web copy? Here are six tips to help you make your readers giggle, chuckle, and laugh out loud: Know your audience. As is the case with all marketing copy, the greatest success comes from knowing what makes your audience tick. Humor works best when it hinges on something everyone can relate to. Stay true to your brand. Whether it’s a silly video or a funny tweet, be true to your brand by staying consistent and relevant. If you veer too far from the image you project, even the most hilarious comment will fail. Be obvious. When you write the punch line, it needs to be instantly obvious. If your reader has to reread to get the joke, it’s not going to have the desired impact. Do not offend. If you know your audience well, then chances are you’ll be capable of steering clear of anything offensive. After writing a humorous piece, always evaluate it from someone else’s perspective. Be sensitive to race, gender, and culture. Test market. You know how marketers preach about test marketing a campaign idea before going full bore? The same thing applies to humor. Seek opinions. Find a few trusted staff or audience members, and ask their opinion about a humorous piece before you publish. Hire a funny person. Funny is hard. Sometimes the best solution is to hire a pro, a writer who has experience weaving humor into content and knows how to create humor in your niche. Funny is a tough act. If it weren’t, we’d all be stand-up comics. Since we’re not, don’t be afraid to seek professional help. Funny Anecdotes and Stories One of the most effective ways to infuse your content with humor is to use funny anecdotes and stories. This is one of the best kinds of humor because it’s something people relate to and it’s conducive to writing. It also establishes an emotional connection, something that makes content irresistible. But once you’ve begun to wield the power of humor, the trick is to wield it responsibly: Be strategic. Do not scatter punch lines willy-nilly throughout your content. Instead, use humor with strategy, whether it’s to hook the reader at the beginning or drive home the point at the end. Use it frugally. Humor is like candy; it tastes great, but too much will make you sick. As you infuse some sweet laughs into your content, use this new confection frugally. Limit the humor to selective references. The purpose of humor in content is to make a point in a creative way, not come across as an entertainer. Keep it focused. Be sure the humorous parts of your content are on topic. You don’t want them to detract or distract from the main point. Queue the laughter. It sounds like a sitcom filmed in front of a live studio audience, but there’s nothing wrong with letting your readers know it’s okay to laugh. Find subtle ways to let them know that you are laughing and it’s fine for them to join in. As business owners, marketers, and writers, it’s up to us to use the tools at our disposal to hook and keep our readers. Humor is a fantastic way to touch and connect with your audience. As the old saying goes, “If you can’t get your audience to open their mouths to laugh, you can’t get them to open their hearts to learn.” And that … Read more

How Investing In Web Copy Can Make You Money

January 1, 2021April 1, 2014 by Adam Oakley

Are you one of those people who really think that the success story of their business is going to write itself? We hate to break it to you, but without a solid growth plan based on effective, personalized online marketing strategies you will probably wander in the dark for a very long period of time. Content plays a very important part in this process and can guarantee your smooth evolution and considerable profitability and popularity increases on time and on a budget. Great content is one of those things that just seem too good to be true, and yet they are: it is affordable, even if you rely on professional web writing services, effective and offers you the chance to make a name for yourself in your field of activity, sell better and faster than ever before, bury you main competitors 6 feet under the ground, diversify your clientele, improve brand awareness and enhance your online presence. The Era of the Content Beast: Feed It Regularly! The most recent infographic launched by Express Writers tells us that we live in the era of the content beast. To keep the beast on your side, you have to feed it regularly. This means that you have to publish and update quality content as often as possible. Doesn’t this sound like a fun challenge? Truth be told, fantastic, reader-oriented content won’t bring you your coffee in the morning, but will pretty much take care of the rest. So what’s stopping you from putting your awesome writing skills to the test? We will let you in on a little secret: investing in web content can make you money. Money makes the world go round and great content will rock your entire universe, turning you into a well-known, influential, highly competitive player in your sector. Contrary to popular belief, first-class content doesn’t have to burn deep holes in your pockets. Obviously, there are two categories of copy: bad copy that makes you pinch pennies and good copy that gets you where you want to be and lets you sit on a pot of gold, according to Forbes. Does Your Web Copy Help You Make or Waste Your Resources? These days, Google gives you everything you could ever need to create stellar, search engine-friendly and user-friendly content. From essential SEO tools to cost-free guidelines enabling you to optimize your content the easy way, Google bends over backwards to give you the key to perfecting your web copy. Since all these amazing resources are widely available, not using them would be like finding the gold fish and throwing it back in the water. Why Your Copy Could Be Throwing Money Out the Window Before we go any further, try to provide an honest answer to this question: does your web copy make you earn or lose money? If your current promotion strategies haven’t taken you very far, chances are that your content stinks. Fortunately, there are many ways in which you could address this pressing problem. First of all, you have to identify the cause. Your web copy writing could be impacted by multiple issues, including the 2 concerns listed below. You’re Not Getting Enough Traffic. OK, so you write headlines better than David Ogilvy, understand your audience and create content based on the elementary needs and demands of your audience. You play by the book, and still you don’t get enough traffic. This probably means that you don’t make the most of 3 key elements that could save your business and help you pursue your most ambitious goals. A Verified, Personalized Content Strategy: According to Forbes, a content strategy represents the solid foundation of any marketing campaign that you may want to launch. To evaluate you current content strategy in an objective manner, you should ask yourself a few important questions: Am I creating and delivering web copy on a regular basis? Are both my content and my website properly optimized for search engines and tailored to the real necessities of my reader? Do I expand on interesting topics that can actually convert my readers into fans, followers and devoted buyers? Am I on the shortest path to SEO success or did my outdated, unverified, ineffective pre-Panda and pre-Penguin optimization tactics made me get lost in a labyrinth of unpaid bills and ever-growing expenses? White Hat Link Building Strategies: Inbound links work to your advantage, letting Google know that you are a high-quality, popular, trustworthy source of information. If other respectable sources link to you, this basically means that they vouch for you. Guest blogging, getting listed in local directories and creating link-worthy content pieces are three excellent methods to build credibility and trust, according to AudienceBloom.com. Social Media: Some of the most popular social networking websites give you the opportunity to profit from free or extremely affordable promotion strategies that support your current content distribution tactics. Social media can amplify your web copy marketing strategy and act as a powerful brand builder. You’re Not Selling. Isn’t it extremely frustrating when you do as you are told and somehow your sustained efforts never get rewarded? We hear you. You have always crafted killer web copy which is 100% original, optimized for search engines and complying with all the rules and guidelines introduced by Google. You make the most of the very best marketing strategies and you are still very far from improving conversion rates. Your story doesn’t have a happy ending: your readers are not buying. There are a few possible scenarios that you should factor in: You Are Not Launching the Right Bait: perhaps the web content that you have been creating so far is not actually targeting your ideal customers. Before crafting web copy, you have to define and analyze your audience, to be able to come up with inspiring, compelling articles and blog posts. Your Content Is Not Stimulating Your Readers to Take Action: a content piece that does not include a powerful call to action is as useful as a bathing … Read more

The 5 Do’s for Fresh Website Copy

December 31, 2020November 21, 2013 by Adam Oakley

Content is vital when it comes to online marketing, and many website owners understand this and take steps toward improving their web copy. Yet others are still just groping their way toward grasping this basic idea. Updating your web content on a regular basis might become a dreary job after a while, but it’s critical in maintaining your reader’s interest. What to Do, What Not To Do – For Your Website Copy Just as you don’t go to work wearing the same shirt every day, you need to refresh the content of your website constantly or people will steer away. Staying up-to-date may not be easy, but it’s not an impossible thing to achieve if you put in some discipline and follow a simple, common sense strategy. Nothing New Under the Sun: Socrates’ Method One way to approach your content repositioning is using the right questions to get the answers you need. Imagine you’re standing in front of a building with several entrances. You need to get in but you don’t know which door is the right one because none of them have an ENTER sign. You have to get in on the first attempt, otherwise you’ll be late for a potentially life-changing appointment. One way to figure this out is to adopt what’s known as Socrates’ method. It’s called maieutics. Behind the weird name there’s something pretty simple. Yes, greatest accomplishments often stem from the simplest ideas that stare you in the eye. Essentially, Socrates’ idea was that truth is somewhere in your mind, but to get to it, you need to ask questions. Good questions, smart questions, which will eventually uncover the truth, and provide you with the answer you’re looking for. It’s what you need to do to find your way into your reader’s mind in order to write fresh and effective web content. Why Is Fresh Content Mandatory for Websites? Although the phrase Content is king has become an underlying principle of quality copywriting, many still fail to grasp its real significance. Why is content vital for your business success? Because it makes the difference between staying on top and being left out. Because now it’s the most important thing that search engines, and this means Google, care about. If your content gets stale, your website will get discarded by Google, and although you may have a great offering for your clients, something they need and desire, you will become just another face in the crowd that Google won’t recognize because it’s not different enough to rank well. Therefore, fresh content is a must if you want Google to spot you and people to find you. Fresh content has become a mantra lately, is emphasized by Google, and taken seriously by business-driven website owners. It’s a rule of thumb that can make the difference between conversion and oblivion. Search Engines Buy Your Ticket to the Show, But Don’t Forget You’re Playing For an Audience When writing web copy you want to be visible to search engines so that your website or blog ranks well in searches, but don’t ever forget this is just a means to an end, not an end in itself. Your ultimate goal is hooking and mesmerizing your audience. To achieve this, you’ve got to take that leap and be them. Your content should always respond to your readers’ needs and desires if you want them to stick around. Quality web content that works has two outcomes: it helps and it entertains. Fresh content that is both useful and enjoyable is key for business success. But what are the must do’s for fresh website copy? Here’s the top 5: 1) Update Your Content Regularly By posting new content every week you will improve your ranking and let people know you are there, alive and kicking. 2) Always Use Images Adding images to your text will make it friendlier and more enticing. An appealing image can sometimes be as effective as a great headline, stirring people’s curiosity and prompting them to read. But make sure your text is at least as interesting as the picture. 3) Find Your Own Voice and Stick to It Coherence and consistency are essential if you want people to recognize and remember you. A pretty face may help you offline, but online you’ve got to rely on your voice—that is your writing—to draw attention. Be friendly and informal if your business allows it, and avoid sounding stuffy or uptight, whatever your niche. 4) Always Edit Your Content Your content may be fresh, interesting, and really valuable and beneficial to your visitors, but remember that poor grammar and punctuation can be a major turn off, and will undermine your credibility. Make sure you proof read everything before posting it. 5) It’s All About Sharing To increase your website traffic, write engaging content that people will feel compelled to share. Insert social media buttons on your website and blog, and urge readers to share content. Theirs and yours. By following these 5 simple do’s when writing your web copy, you will find it easier to create fresh content that increases traffic and boosts your Google ranking.

What’s Copywriting? 5 Ways to Add Flare to Your Copy

January 1, 2021October 16, 2013 by Adam Oakley

Whether you’re a small business or a large corporation, you’ve likely heard about the importance of effective copywriting. But, what is copywriting exactly? You’ve been told time and time again that you need it, but pinning down what copywriting is can be a lot more difficult than it may sound. Copywriting, in its most basic form, is a marketing tool that is crucial for your business’s success. Having well-written, compelling content can be the difference between converting a reader to a buyer or watching them move on to the next guy. Transform Your Copy Into Copywriting Unfortunately a lot of websites don’t understand how powerful efficient copywriting is and that not everyone can do it. Article writers and general SEO writers cannot always break into the copywriting industry, because copywriting is a skill that needs to come naturally. Well-thought copy doesn’t need an obnoxious sales message, embellishments or over-the-top messages to get the job done. Instead it uses a technique that gets the reader’s attention, sparks interest and makes them compelled to act. To know the answer to “what is copywriting?” you must know how to make effective copy without being over the top. 1) Exploit Benefits — Your Readers Want Them When it comes to effective copywriting, it is all about the customer. You need to exploit the benefits not for yourself, but for the customer. Tell the reader how your product/service helps them and why you’re better than the other similar products or companies out there. 2) Don’t Be Afraid to Exploit the Competition’s Faults Just because you tell the reader you’re better than the competition doesn’t mean they won’t go over there and buy from them anyway. You need to also tell the reader why the competition isn’t the solution. Your copy must explain the weaknesses of your competitors so that your readers know that buying from your competitors could be a costly mistake. While you want to tear the competition down, you need to back up the faults you list with actual proof. Don’t make up competitor faults just to gain an edge — it will back fire. 3) Understand Your Readers As a business owner or inventor, it’s hard to really know your audience. After all, you come from the product/service perspective — not the buyer perspective. Effective copywriters flaunt your products, but do so from the perspective of the reader and consumer. They can tailor your content to speak the lingo of your target audience. For example, if you’re marketing to young teens or adults, a copywriter can use terminology that your audience uses on a day-to-day basis. 4) Flip the Perspective to the Other Side Your readers don’t care about the “we” or “I” of your company. If most of your website’s copy refers to what “we do” or “we offer,” it’s time to switch. Switch your perspective from the “we” to the “you” and write directly to the audience. 5) Get Aggressive and Stop Being Passive Actionable content results in actionable moves from the readers. If you just say “call us if you want” then the reader really doesn’t feel compelled to call, now do they? If, however, you say “Call now for your offer!” you’re going to get readers jumping on the phone to call your company. Passive voice doesn’t sell, and it doesn’t make readers react to your content. What is Copywriting and Why Should You Hire a Pro? There are a lot of books and websites out there that tell you what techniques to implement to create effective copy. Strong statements, compelling calls to action, bullet points, and awesome headlines. So, with all of this information out there, no one should ever have the need for a professional, right? Well, this isn’t true. There are times DIY projects make sense, but there are also times when professional help just makes sense. So, instead of asking what is copywriting? You should be asking, when do you need copywriting services? You’re Not a Writer Natural writing talent accounts for about 90% of copywriting, while 10% accounts for the personal connection with the product or service you’re selling. Also, if you don’t have the time in your schedule — how could you when you’re running a business, right? — You need a professional to help you out. According to the Content Marketing Institute, 64% of businesses don’t have the time to generate the amount of content needed for their website. Writing can feel like a chore to someone who doesn’t do it on a day-to-day basis. If you feel as though it’s a boring task, it will show in your writing and your readers will notice. Bottom line, it won’t matter how amazing your company is or how revolutionary your product/service is if you cannot tell the readers about it. Powerful copywriting delivers your message. You Don’t Have the Necessary Writing Experience You know your product and you know your company. So, you might be able to generate awesome content for your company newsletters or even your blogs, but when it comes to sales letters, landing pages and marketing material you need to be able to write well enough to move people from readers into buyers. An SEO writer or copywriting service can write your sales content so that it not only increases your conversions, but ranks your website higher with search engines too. It’s Hard to Be Objective When you’re close to your company it is really hard to be objective about what you’re offering customers. After all, you think about the time, resources and personal effort you put into creating what you’re selling. You know all of the behind-the-scenes details that most customers will never know about and unfortunately most customers don’t care to know about. A writer from the outside can put aside those background details and write about what matters to the customer. Your Brand is On the Line Your brand’s reputation is always on the line. Since 80% of customers connect with brands through social media, … Read more

How to Write Impactful Web Copy

November 16, 2020June 14, 2013 by Adam Oakley

People are tired of clutter; they are looking for value. This is especially true when we go online. And we spend more and more time on the Internet, searching for things, doing business, buying stuff or simply networking. Impactful Web Copy: Among the Biggest Necessities of a Website Owner One of the greatest challenges we encounter while surfing is making it a meaningful experience. By navigating from page to page, we aim to gain something useful or entertaining. But often our online journey leaves us feeling frustrated and like we wasted our time. The amount of low-quality web copy one can encounter in a regular online search is simply overwhelming sometimes. Given this fact, many of us are increasingly using advanced filters to sift information. We don’t spend more than a few seconds on a page if it doesn’t speak to us right from the moment we landed on it, or if after scanning it in a few glimpses we don’t find what we’re interested in. If you’re a website or blog owner, you understand this perfectly because you’re also a user, and most certainly you’ve found yourself in this situation. But have you ever asked yourself how do people feel when they visit your Web page? Not just numbers about traffic and SEO details, but the actual experience people have when they navigate around your site. For those who spend more than a few seconds, is it useful? Do they learn something? Are they having fun? Why don’t they spend more time on your Website or blog? What about those who click away like they saw something too dull to notice – or too disturbing? What keeps people on your website? What drives them away? What makes them return? Copy. Copy. Copy. Roger that! It all boils down to copy, low-quality copy vs. solid copy. So, how can you write impactful Web copy that attracts more traffic and promotes your business? Here are 3 easy tips that should help you reconsider your content writing and take action to make a difference for your online presence. 1. Create Valuable Web Copy A Web page is valuable to visitors as long as it gives them something back, responds to their enquiry, or meets a need. Their visit, even when accidental, is not gratuitous. They want something from you. The question is: Can you give it to them? Do you have what they need? And if you do, are you offering it in an appealing way? To create value for your potential buyers, your Web copy – which acts as a communication channel for your product or service – should be pertinent, significant, distinctive, and useful – prompting people to immediate action. 2. Make it a Rewarding Experience You are more likely to convince your visitors to return to your Web page if, besides providing regularly updated rich content that serves their needs, you offer them an enjoyable experience while navigating around your Website. That’s not only about design and functionality. It’s more about how you make them feel while reading your Web copy. If your voice is dull and boring, you’ll probably lose their attention, although the content provided might be helpful. Therefore, try to create engaging, punchy and witty web copy. 3. Find Your Own Words To produce powerful and successful web copy, it’s crucial to speak with your own voice. Consistency of tone goes a long way. It’s part of your online identity. It doesn’t mean you have to write your web copy yourself if you or your team members don’t feel at ease with a pen in your hand except when sealing a deal. Don’t hesitate to get professional copywriting help.

The Characteristics of Terrific Web Copy

January 1, 2021May 17, 2013 by Adam Oakley

Is your web copy converting readers into customers? In today’s digital landscape, powerful copy is detrimental to the success of your blogs, web pages, and more. It’s simply not enough to write mediocre web copy and hope for e-mail signups, social shares, and conversions. You’ll need to make your content standout from the competition and give readers a reason to trust your brand, buy your products, and recognize your website as an authoritative source for your industry. One of the most common mistakes today’s web entrepreneurs make is thinking that success is all about technology, a great product, a crack marketing team, and other such advantages. While site maps, web building, shopping carts, and – of course – product selection is no doubt important, it’s still not a substitute for successful web copy. Ultimately, the strength of the words potential customers associate with your brand are going to be what helps seal the deal. Let’s take a closer look at the qualities every great piece of web copy should have. Focus On Selling Your Product’s Benefits Your potential customers are going to be visiting your website in order to see what your stellar new product can do for them. That said, it’s important that your copy focus on selling the benefits of whatever it is to your target clientele. Make sure you stay on track by showcasing the product’s best features and making sure your customers know all about the ways their lives will be improved by giving it a chance. Leave your personal point of view out of it. Include a Strong Call to Action While selling is important, don’t focus on it so much that you forget to encourage your customer to buy. Before you even begin crafting your copy, think about what it is that you want your customer to do once they finish reading whatever it is you have to say. Make a purchase? Sign up for a newsletter? Spread a message to their peers? Always finish your piece by closing with a call to actually complete that action, preferably coupled with a link. Back Up Your Claims Human beings don’t like to feel like they’re the only one in a given situation thinking a certain thing. This is even true when it comes to buying products. Show them they’re not alone in being interested in what you have to offer by including testimonials as part of your sale pitch. Testimonials and excellent product reviews are especially important on the Internet, as many people still are wary of buying products online. However, convincing web copy coupled with glowing reviews from satisfied customers can help sway them in the right direction for sure. Hire Help If you’re not exactly feeling confident about your own copywriting abilities, there’s no need to throw in the towel just yet. Copywriting and other writing related services are very easily outsourced. Consider hiring a team of professionals to help you get exactly the right message across to your customers. Professional copywriters are specially trained and skilled at what they do, so they can help you get results. Copywriting services are affordable on just about any budget, so it’s certainly the kind of overhead cost you can afford. Professional web copy services are convenient, too. Save yourself a fortune in time, money, and effort. Whether your decide to outsource your web copy or handle it yourself, the importance of paying attention to quality can’t be denied. Explore your options today with our Content Shop and see what a little skilled word crafting can do for your company.