How to Write Impactful Web Copy
People are tired of clutter; they are looking for value.
This is especially true when we go online.
And we spend more and more time on the Internet, searching for things, doing business, buying stuff or simply networking.
Don’t let your readers leave without making an impact on them.
Impactful Web Copy: Among the Biggest Necessities of a Website Owner
One of the greatest challenges we encounter while surfing is making it a meaningful experience. By navigating from page to page, we aim to gain something useful or entertaining. But often our online journey leaves us feeling frustrated and like we wasted our time.
The amount of low-quality web copy one can encounter in a regular online search is simply overwhelming sometimes. Given this fact, many of us are increasingly using advanced filters to sift information. We don’t spend more than a few seconds on a page if it doesn’t speak to us right from the moment we landed on it, or if after scanning it in a few glimpses we don’t find what we’re interested in.
If you’re a website or blog owner, you understand this perfectly because you’re also a user, and most certainly you’ve found yourself in this situation. But have you ever asked yourself how do people feel when they visit your Web page? Not just numbers about traffic and SEO details, but the actual experience people have when they navigate around your site.
For those who spend more than a few seconds, is it useful? Do they learn something? Are they having fun? Why don’t they spend more time on your Website or blog? What about those who click away like they saw something too dull to notice – or too disturbing?
What keeps people on your website? What drives them away? What makes them return?
Copy. Copy. Copy. Roger that!
It all boils down to copy, low-quality copy vs. solid copy.
So, how can you write impactful Web copy that attracts more traffic and promotes your business?
Here are 3 easy tips that should help you reconsider your content writing and take action to make a difference for your online presence.
1. Create Valuable Web Copy
A Web page is valuable to visitors as long as it gives them something back, responds to their enquiry, or meets a need. Their visit, even when accidental, is not gratuitous. They want something from you. The question is: Can you give it to them? Do you have what they need? And if you do, are you offering it in an appealing way?
To create value for your potential buyers, your Web copy – which acts as a communication channel for your product or service – should be pertinent, significant, distinctive, and useful – prompting people to immediate action.
2. Make it a Rewarding Experience
You are more likely to convince your visitors to return to your Web page if, besides providing regularly updated rich content that serves their needs, you offer them an enjoyable experience while navigating around your Website.
That’s not only about design and functionality. It’s more about how you make them feel while reading your Web copy. If your voice is dull and boring, you’ll probably lose their attention, although the content provided might be helpful. Therefore, try to create engaging, punchy and witty web copy.
3. Find Your Own Words
To produce powerful and successful web copy, it’s crucial to speak with your own voice. Consistency of tone goes a long way. It’s part of your online identity.
It doesn’t mean you have to write your web copy yourself if you or your team members don’t feel at ease with a pen in your hand except when sealing a deal. Don’t hesitate to get professional copywriting help.
