what is content writing

In today’s video, I’m covering a popular how-to topic in the world of online content. Specifically: what is content writing, and how to write the seven types of timeless online content that apply directly to the online growth of a business. Let’s get into it!  Video Notes: What is Content Writing? How to Write 7 Timeless Types of Online Content (Video) In my first book, published back in 2016 called So You Think You Can Write, The Definitive Guide to Successful Online Content, I cover the seven types of content. These are: Web content Blogging Social media Ad and sales copy Expert, or industry writing Journalistic/news writing Creative writing These still apply today, and in the next few minutes, I’m going to explain what these content types are and how they apply specifically to an online business presence today, as well as writers looking to grow their experience and offerings by learning these content formats. 1. Web content Think of content writing like building a house. In this analogy, web content is the foundation. Web content, which includes the content on your home page, landing page, about us page, contact page, and more is the foundational content that every company needs to build an online presence. Without this, readers can’t find the information they’re seeking about your company, and the rest of your content strategy has nothing to build on. These pages are critical to develop. The skills a writer needs to write solid web page copy are SEO writing knowledge, to use those important keywords well in the copy, as well as engaging and conversion-friendly writing skills. Good web page copy should be about the customer, never just about the brand or product. 2. Blogs If web content is the foundation, blogging is the structure and rooms of the house. Blogging is a primary category of content that provides context for an audience, helps build SEO presence, and gives businesses a way to nurture their leads with a source of fresh, consistent content. Did you know… Companies that blog 11 or more times per month gain more than 4X as many leads than those that blog only four-five times a month (Source: Hubspot) Not only do blogs showcase your brand personality, but it also helps readers get a sense of who you are, what you care about, which topics to cover, and how much value you can provide for them, or not. Blogging is an essential type of online content writing, and when it’s done correctly, it can dramatically increase your views, your return on investment, and your overall success. There is no one-size-fits-all format for a blog. Instead, there are multiple styles of blogs including list blogs, “how to” blogs, “what to avoid” blogs, and more. By mixing and matching your blog goals and formats, you can build brand awareness as well as achieve SEO ranking goals. Read more about content goals here. 3. Social Media Think of social media as a supporting content player: it’s not enough for a company to only have a social media presence, but companies without any social media presence whatsoever typically do not make it very far in today’s social dominated culture. A lot of people finding brands online for the first time are going to go click on their Twitter icon, their Facebook page, to see what that company is ‘really’ like on social media. And that can really play into their purchasing decisions. We do well on Twitter and have expanded our profile reach to millions of users by starting a Twitter Chat called #ContentWritingChat. My Twitter presence, my personal brand profile at @JuliaEMcCoy, brings in leads that have bought my courses and books. Need to learn real #SEO writing skills? My short one-week course, The Expert SEO Content Writer, might be perfect for you. Learn more & see what 100+ students are saying: https://t.co/6bDtiKHurz — Julia McCoy | CEO, Author, #WomeninBusiness (@JuliaEMcCoy) February 22, 2019 Our brand’s Twitter profile at @ExpWriters has brought in agency leads. Mark your calendars and join us for the next #ContentWritingChat on Tuesday, March 5th at 10 AM Central!@CarlaJohnson will be joining us to share #storytelling tips for brands in 2019! pic.twitter.com/EpnX17GXOB — Express Writers (@ExpWriters) February 5, 2019 Social media works! A good social media writer will blend fun, engaging copy, emojis, and short sentences to promote a brand’s blog posts, events, or message. Some social media managers can even be paid to write captions. There is software that exists to discover trending hashtags. The world of content in social media alone is so much! Finding the right platform and staying on a consistent schedule with copy and visuals is key. 4. Advertising & Sales Copy Ad and sales copy bring the curb appeal to your products and services. This kind of copy is created to showcase the unique attributes of your brand “home” to people on the outside. Advertising and sales copy applies to companies in all industries, and takes many forms, from a long-form Facebook ad to a promoted tweet on Twitter or a paid campaign on LinkedIn. One of my sales pages that has brought in thousands of dollars in sales is this one. However, when it comes to sales copy, remember that building an audience and trust comes first. Today’s advertising and sales copy that brings in real revenue is also written in less of a ‘pushy’ sales tone. Instead, it should read like an approachable message for a friend. Good ads are segmented to the right audience at the right time; they are not manipulative, and they’re not misleading. A writer learning to write good sales copy should study the best. Joanna Wiebe and Copyhackers.com is a great resource for learning more about sales copywriting. 5. Expert Copy Think of expert copy like the fine art collection inside the home. At some point or another, all companies need expert writing. This is the higher level writing you encounter on the web. Specific industries, for example, may need a … Read more