what to look for

Finding a good SEO copywriting service is no joke. In addition to being professional, the service you hire must also be knowledgeable, experienced, and able to turn on a dime to accommodate your needs. Sound like a tall order? It is! We hear new clients tell us all the time horror stories about their past experiences. Writers that didn’t pan up to the promises, didn’t even have experience in the industry they swore up and down they did, and deadlines that were left in the dust. My team, founded on high principles, has been around for six years now. We know a thing or two about values, and what it takes to create content that fulfills every need for clients. We’re here to share today the key elements to look for in an SEO copywriting service that will put the “wheat,” not the chaff, in black and white for you. Keep reading! Defining SEO Copywriting SEO copywriting is the marriage of two essential skills: SEO, and copywriting. While each of these things has existed separately for many years, the focus on bringing them both together has arisen in response to increasingly intelligent search engines and increasingly discerning consumers. SEO used to be aimed at optimizing content so search engines could find it. This often entailed keyword stuffing, black-hat link building tactics, and spammy content pasted across every page of the site. Copywriting, on the other hand, used to be aimed only at sales. The copywriters of old were the great salespersons of the web – pitching ideas, pushing products, and doing anything they could to get an early, interested, underwhelmed audience to bite (ah, for those low-volume internet days to return to us again!). Today, though, both of those things have shifted. Within the last several years, search engines have gotten smarter, and major names like Google have begun to penalize sites that use the SEO tactics of yesteryear. Today, spammy links, crappy content, and over-stuffed keywords simply don’t fly. That’s not where it ends, though – Google has also begun to push for better-quality, more user-focused content, and customers have followed suit. Today, readers want quality, informative, relevant content that helps them solve their problems, and Google wants SEO that optimizes for readers just as much as it does for people. Because of this, SEO copywriting has become an essential service for successful companies near and far. Today, SEO copywriting is critical for businesses that want to target their customers and help to solve problems and relieve pain points with the aid of unique, relevant, and high-quality online content. Why Hire an SEO Copywriting Service? Every business needs online content, and that online content needs to be optimized for reader experience and search engine visibility. With few exceptions, most marketers don’t have the time, expertise, or resources in-house to create this type of content or to optimize the content they’ve already created. Without a centralized plan for improving SEO and crafting great content, things begin to go to pieces. Content comes out disorganized or irrelevant, and SEO falls by the wayside. This is why it’s so critical for companies who are serious about their success to hire an SEO copywriting service. In addition to helping make SEO and content creation a more cohesive, cooperative process, a good online copywriting service has dozens of additional benefits, as well. Some of the largest are as follows: Increased traffic: Right now, 61% of internet users around the world search for products online. Unless you’ve crafted enough targeted, custom content to catch their attention, you’re going to miss out on significant amounts of attention for your site. A good SEO copywriting service can help you identify your customers, and then develop material that speaks directly to them, contributing to increase your site views and help your brand become a household name. Boosted leads: According to HubSpot, companies with websites ranging between 401-1000 pages earn 6x as many leads as businesses that only have between 51-1000 pages. When you hire an SEO copywriting service, one of the top priorities will likely be to create blog and web page content. As you create blogs, for example, each new blog is an additional page for Google to index. This helps boost your site’s visibility and increases the number of leads your site will draw through organic traffic. Increased relevance to customers: Today, customers use web content to answer questions and gain new information. When your company creates custom content meant to cater to these purposes, you become more relevant to your consumers, which is good for brand recognition and customer loyalty. Decreased costs: While inbound marketing is drastically more efficient than traditional, outbound marketing, it’s also significantly less expensive. In fact, HubSpot reports that companies save an average of $20,000 each year by migrating to inbound marketing tactics. 14 Traits of a Worthwhile SEO Copywriting Service 1. Clearly defined boundaries SEO copywriting services are not SEO-only services, and it’s important to understand that from the get-go. While a good SEO copywriting service has an extensive understanding of everything that has to do with search algorithms, and likely conducts Google-specific duties like keyword research and on-page optimization, it’s unlikely that an SEO copywriting service will do anything like updating your link profile, for example. With this in mind, an SEO copywriting service should neither define itself as an SEO company nor should it attempt to tackle the most convoluted aspects of technical algorithms. These jobs are best left for other, more technical firms. When an SEO copywriting service clearly defines what it is and isn’t, you can bet that the content delivered will be high-quality and that the scope of focus will be narrow enough to provide you with targeted, quality service. 2. A willingness to work with your company’s brand A professional SEO copywriting service will morph to adapt to your brand. Everything from the company’s voice to their approach should shift depending on your unique target audience and preferred tone. While this may sound like a tall order, copywriters are chameleons by nature, and altering these things to provide you with a good experience … Read more