Today, I’d like to talk about writing website content and keywords in a post Penguin 2.0 web world.
This new algorithm update cracks down on content that is spammy.
Spammy content is copy that overuses keywords, is not informative, and is just generally not written well.
Since Penguin 2.0 came out, there’s a big focus on writing excellent website content.
The Keyword Pyramid: How to Use Keywords In Your Content
I’ve developed something called the keyword pyramid to help with writing content around your keywords. The keyword pyramid I’ve developed basically represents the amount of keywords you want in your content. Check it out:
It’s an inverted pyramid, and it’s divided up into three sections.
Since it’s inverted, the bottom area are the keywords you’re going to use the most. These are your primary keywords. Secondary, are your derivatives. And tertiary are your synonymous keywords.
As an inverted pyramid, this represents the amount of times you want to use your keywords. So your primary keywords are going to be used the most in your content.
Let’s say for example your product was a sleeping bag. This should be your primary keyword. You want to reach the targeted customers that would be searching for your product. So if you’re selling a sleeping bag, that would be your primary keyword.
Next come the derivatives of this keyword, a variant that you would also offer. Example: British sleeping bag.
Lastly, you have your synonymous keywords. These are anything that is a synonym of your primary keyword. So if we have sleeping bag, a synonym would be slumber bag.
The amount of times you use the keyword in your content should vary. It should not be forced. You shouldn’t count every instance and try to come up with a certain number.
It should just flow through your content naturally. Focus on being informative.
There’s a rule I always say about website content, and it’s been said before:
If you wouldn’t share your own content, you shouldn’t be publishing it.
Your content should be informative; it should be well-written; and it should not over-utilize your keywords.
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