Ways You Can Increase Your Profits with a Financial Writer

Are you a financial advisor, banking, investment, or accounting firm with an online presence? Do you have a blog, social media accounts, or an FAQ section on your website? If so, hiring a financial writer to help you create accurate and relevant content can increase your profits. 

Why do you need high-quality digital marketing content? 

According to Think with Google, more than 86% of investors spend at least an hour researching available services and products. 

About 76% of tax preparation clients, 85% of check cashing clients, and 90% of mortgage and loan customers start their journey with an internet search. 

An online presence can help you establish yourself as a financial expert and attract new prospects. Financial services providers can use blog posts, online articles, website resources, emails, and newsletters to build a strong and profitable relationship with their audience. 

If you provide financial products and services and are struggling to publish quality and engaging content, consider hiring an established financial content writer. 

Continue reading to learn the definition of a financial writer and how these experts can help you boost your content marketing efforts and improve your business’s bottom line. 

What Is a Financial Writer?

Financial writers create content related to investing, accounting, banking, budgeting, and insurance, among other topics. These professionals play an essential role in the financial industry, and their information guides readers through important financial decisions. 

These writing experts rely on their excellent research, writing, and financial skills to create quality content that resonates with the target audience. Good financial content writers must have: 

• A Good Understanding of the Financial Sector: Good financial marketers have a background in finance. These experts understand finance topics like investing, accounting, taxes, and personal finances. 
• Impeccable Writing Skills: These writers have a good grasp of grammar, spelling, voice, and tone. They can break down complicated financial jargon into simple, easy-to-read material. 
• Formidable Digital Marketing Skills: Established writers understand how to create optimized content that can reach the target audience. They know how to use SEO techniques, graphics, and various article formats to create highly impactful content. 
• Familiarity with the Latest Online Trends: Financial topics may sound boring. Financial content marketing experts can use the latest internet trends, like memes, GIFs, and popular online terminology, to curate highly engaging content that readers find enjoyable. 

What Do Financial Writers Do?

Financial writing experts normally work with banking, accounting, tax preparation, loans and mortgages, check cashing, and financial advisory services providers. These experts provide a variety of content writing services, including: 

• Originating Topics: These experts can help you select the most popular finance topics to write about. 
• Keyword Research: A financial writer can research the keywords to be included in your content to make it more discoverable by readers using specific search terms. 
• Writing Blogs and Articles: This involves creating useful and relevant blog posts to be published on your brand’s blog or as guest posts on other sites. All articles and blogs should align with your digital marketing objectives and keyword research. A professional writer can craft educational, opinion, and analytical articles and blogs. 
• Email Campaigns: Professional writers can help you develop highly effective email campaigns, newsletters, and press releases to follow up on actions they have taken (like making a purchase or subscribing), inform clients and prospects about new services and products, and more.  
• Web Content: Expert writers can craft accurate and relevant content to be published on your website, including the About Us page, Home page, service pages, and Frequently Asked Questions (FAQs), among others. 
• White Papers: Need official reports/white papers for your financial services business? A dedicated financial content writer can help you develop what you need. 
• Product Descriptions: Do you offer financial products? A professional writer can help you craft brief, accurate, attractive, and clear product descriptions for your prospects. 
• Landing Pages: These pages provide more information on offers made through your email campaigns. 
• Social Media Posts: Build a formidable social media following with the help of a financial writer who can create memorable and engaging social media captions. These posts can be used to share important financial sector developments with your followers.  

Regardless of the specific type of financial services you provide, you must create most, if not all, of the different types of content outlined above. Use the services of a qualified financial marketer for the best outcome. These experts ensure relevance, clarity, accuracy, and consistency in their writing while staying true to your brand’s guidelines. 

Ways a Financial Writer Can Help Boost Your Profits

Working with a financial writer can help improve your bottom line in the following ways.

1. Increased Web Traffic

A financial writer can help boost your profits by increasing user traffic to your website. 

Publishing quality SEO-optimized articles can improve your site’s ranking in search results. This puts your content in front of your audience more often. The top three organic search results get more than 68% of all clicks on Google. 

To create top-ranking content that is attractive to search engine algorithms, dedicated writers take the time to identify the right focus keywords. This involves looking for keywords that generate a lot of search volume but are not properly addressed by the content published by your competitors. 

Simply writing a great piece of content is not enough. You need to optimize it through proper keyword placement. You can attract new customers to your site with the perfect blend of engagement and optimization.

2. Higher Conversion Rates

Drawing readers to your site is only part of the puzzle. To generate more sales, you must be able to provide them with the solutions or answers they seek. A financial content writer can help you convert more readers into customers in two ways: 

• Addressing the Readers’ Pain Points: An experienced writer can craft relevant and informative blog posts that answer the reader’s questions. These professionals can also come up with accurate descriptions of your products and services. All this information helps establish a trusting relationship with the reader. Even if they don’t make an immediate purchase, they will know where to go when they are ready to buy. 
• Using Strategically Positioned CTAs: Do you want readers to subscribe to your newsletter, check out your products/services, or follow sponsored links? A seasoned writer can help you increase conversions by adding a clear call-to-action (CTA) to every piece of content. To demonstrate this, Databox views CTAs as the most important part of email marketing. The average conversion rate for emails is 3.5%. 

If your email campaigns are underperforming, hire a financial writer to help you turn things around.

3. Cost Reduction

Outsourcing content writing to a seasoned professional can save costs and boost profits. 

Since you only pay for the content you need, you avoid the associated overhead costs of hiring an in-house writer. Employee benefits and salaries are among the highest costs incurred by any commercial entity. Your financial services business can cut labor costs and improve its bottom line by hiring an external dedicated writer to craft your content. 

According to the State of Content Ops and Outsourcing Report by Semrush, one of the main reasons marketers outsource content writing is to avoid the high cost of hiring in-house writers. 

4. Increased Productivity

Any content gaps can lead to reduced income potential. 

A savvy financial writer can showcase your team’s knowledge and skills without eating into their energy and time. 

Researching, writing, editing, and proofreading your financial content can take up a huge chunk of your time and significantly reduce your productivity. Even if you assign writing tasks to one of your staff members, you will effectively divert their attention from their core focus. 

Hiring a dedicated writer can help you boost productivity in two ways. You and your team can focus on your business’s core competencies. Additionally, you can ramp up your content production efforts with a writing expert on the job. 

If you have an in-house writer, hiring an external financial content writer can instantly scale your content creation. As such, your business can churn out as many blogs, articles, and newsletters as you need to capture the attention of readers. Most importantly, you can be sure that all this is handled by a qualified professional who understands the topics covered. A financial writer does all this while ensuring consistency, accuracy, quality, and informative value in each piece of content.

5. Innovation

Hiring a professional financial marketer instantly adds a subject matter expert to your team. Hiring an external writer allows you to take advantage of their content writing experience in the financial sector. This allows you to harness their knowledge, skills, and experience to reach potential clients outside your normal portfolio. 

Boost Your Profits with a Dedicated Financial Writer

As an entrepreneur, you may feel like you are the only one who understands your business. However, a dedicated financial writer has the financial knowledge and technical writing skills to break down complex financial topics into captivating and easy-to-read content. These writers also take the time to thoroughly research your business and website to identify the right tone and voice to use in the content they create. 

Failure to outsource some of your firm’s writing can hurt its productivity and growth. A content writer can increase your web traffic, conversions, and productivity while reducing costs. As a result, you can expect the business to generate higher profits.   

Are you ready to hire a financial writer to boost your profits? Check out Express Writers’ Authority Content Writing services now!