Online marketing is a jungle.
The jungle of web content… Photo credit joerothenberg.com/bgs-and-concept-art/
Over the course of the last few years, the biggest search engine of them all has confirmed this assertion by releasing Pandas and Penguins (and possibly a few other creatures that remain hidden), whose intention seems to be to steal the food from the mouths of online marketers.
Why Is Website Content Such a Jungle?
To a certain degree, one can understand the efforts of search engines – and even sympathize with them. Search engine results are supposed to look organic, right? So, why is it that one can still find that the first page of search results on popular search-engines is littered with the same search phrases – all found on different sites?
The answer is quite simple: The same content is being used by every other online marketer. The results are so repetitive that the average person searching the Internet cannot always see the individual trees within the jungle.
If, however, they were to look at the search engine results again, with a slightly more discerning eye, they would notice that occasionally the results on the top half of the first page are actually unique and very helpful in relation to the topic searched. For that, we often have content writing services to thank.
At this very moment in time, marketing with the aid of original, outsourced web content is reaping handsome rewards for those individuals and companies that have abandoned the concept of recycling stale content – a practice that would have rendered their rank on the popular search engine significantly low. Instead of blindly thrashing around in the undergrowth, these entities have simply taken a rest-stop, planned their transition, and formed a partnership with a website content writer. That alliance is leading them safely past the snares and away from the lairs. Reasonable estimates have shown that a mid-sized company migrating from a typical system utilizing outdated, spun information to a system based on current, unique, outsourced content may yield twice as many leads at half the cost. In fact, these results, impressive though they may seem, are not actually uncommon.
So how does one begin when it comes to creating good website content?
The answer to that is relatively simple: consultation with a reputable website content writing service.
If SEO writing is what you seek to improve your Website’s visibility, do not be afraid to venture into the world of writing and engage in a search for the web content writing services out there. Article and blog writing have fast become a career, which is a great support for other businesses that want to boost their sales through unique content, which is optimized to make them known by many.
As a site owner, it will be your responsibility to determine the ultimate destination. You may choose a sleek, snappy three-page site or a content-rich, authoritative site with many areas to explore and many secrets to divulge to those who choose to seek, poke, prod, and dig. Either way, discussing these different scenarios and desired results with your writing service provider will enable them to provide content that should fit perfectly into your plan of action.